Life of an Entrepreneur with Lyric Hawkins
May 31, 2017 by Dr. Letitia Wright
Filed under Crowd Funding, Featured Articles, Front Page
Lyric Hawkins interviewed me for an hour on Facebook!
We talked about:
How I got started
What Happened When I hit the wall
The best way to deal with a mentor or coach
How to get paid sponsors for your show
and all the things that I do.
Just watch!
The Wright Rule: Go Where the Eyeballs Already ARE!
May 31, 2017 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
First I want to give thanks to Responsible Marketing Blog for giving me the idea for this post. You can read the entire post here, its a good post!
http://responsiblemarketing.com/blog/?p=652
This is a scene from the movie The Jerk starring Steve Martin:
Navin Johnson: The new phone book is here! The new phone book is here!
Harry Hartounian: Boy, I wish I could get that excited about nothing.
Navin Johnson: Nothing? Are you kidding? Page 73 – Johnson, Navin R.! I’m somebody now! Millions of people look at this book everyday! This is the kind of spontaneous publicity – your name in print – that makes people. I’m in print! Things are going to start happening to me now.
This is the kind of thing we do when we mistake being busy for creating results. We all want to be ‘out there’ however, what does out there really mean? Do you want to see you name on the internet? Just because you SEO a media release and see it listed on Google doesnt mean anyone is reading it. Just because you blast it out to 50,000 outlets doesnt mean they will read or use it.
The Wright Rule is ‘Go where the eyeballs Already ARE” I need to make a t shirt or something. I have one sponsor who can afford to be everywhere. The rest of you have to pick and choose. So if you have to choose, be where the eyeballs already are.
What is your plan for 2009? Yes, you need to plan for media, it doesn’t fall out of the sky on you. You plan it and work your plan. If your plan includeds Oprah or Larry King and you haven’t even been on your local are TV Shows, your plan is not only faulty but foolish.
I watch people completely waste their opportunity on Fox News, or CNN because they were not media trained. Get yourself ready for the media opportunities.
More about that later……
Tell me, whats on your media plan for this year?
Media Training Basics
May 28, 2017 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
Lots of people are marketing themselves by doing more radio, tv, and magazine interviews. Even blog interviews can bring more people to your website if done correctly.
Here is a basic tip sheet on media training:
- Make sure the outlet is something your clients would read, watch and listen to.
- Have your sound bites together and memorized
- Have your website practiced so it easily rolls off your tongue
- Listen to the show or read the column before you go on, so you know what to expect
- If they take live callers, make sure your biggest fans call in also
- Know how far to take a controversy
- Know a little about the person interviewing you and refer to that during the interview
- Be ready with a free give away to get people to your site
- Throw in a little education, so that you get asked back
As you can tell, this is NOT enough media training to get you through an interview, it’s just a start. Media training is truly training with feedback!
Wright Place TV Show is booking for the Summer shows!
If you want to be featured, tell us more about you here. https://wrightplacetv.wufoo.com/forms/rkf4ba01d61rt8/
