Good Day Orange County- Lauren Solomon and Dr. Letitia Wright

I was so excited when my friend Lauren Solomon invited me to her show to talk about
Stand Up for Kids -Orange County!

This is the thing that I’ve been working on that has given me much fulfillment:
They said ” Don’t miss this fun and inspiring interview with one of Orange Country’s brightest entrepreneurial minds and biggest advocate for young people.”

Hey! Take a few minutes and watch!

You can watch more of Good Morning Orange County Here!
https://gooddayorangecounty.com/dr-letitia-wright-stands-up-for-kids-you-can-too/

 

If you would like to make a donation to SUFK-Orange County for the Youth Entrepreneur Incubator

visit https://donatenow.networkforgood.org/SUFKOrangeCounty  and add a note that its for the YEI

Synergy is Key to Education-Based Marketing

holiho / Pixabay

 

Synergy is Key to Education-Based Marketing
By Signe Dayhoff

Why all the clamor about education-based marketing? Because it is not sales-based marketing!

Education-based marketing is providing your prospects with informative and useful materials that pertain to your area of problem-solving expertise. There is nothing in it, either in content or method of presentation, that pitches them anything. There is no pressure or suggestion of sales. What you offer consists of tips, advice, updates on relevant happenings, references, and upcoming events… period. Read more

Media Training Basics

Lots of people are marketing themselves by doing more radio, tv, and magazine interviews. Even blog interviews can bring more people to your website if done correctly.

Here is a basic tip sheet on media training:

 

  • Make sure the outlet is something your clients would read, watch and listen to.
  • Have your sound bites together and memorized
  • Have your website practiced so it easily rolls off your tongue
  • Listen to the show or read the column before you go on, so you know what to expect
  • If they take live callers, make sure your biggest fans call in also
  • Know how far to take a controversy
  • Know a little about the person interviewing you and refer to that during the interview
  • Be ready with a free give away to get people to your site
  • Throw in a little education, so that you get asked back

As you can tell, this is NOT enough media training to get you through an interview, it’s just a start. Media training is truly training with feedback!

Wright Place TV Show is booking for the Summer shows!

If you want to be featured, tell us more about you herehttps://wrightplacetv.wufoo.com/forms/rkf4ba01d61rt8/

 

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