This is a scene from the movie The Jerk starring Steve Martin:
Navin Johnson: The new phone book is here! The new phone book is here!
Harry Hartounian: Boy, I wish I could get that excited about nothing.
Navin Johnson: Nothing? Are you kidding? Page 73 – Johnson, Navin R.! I’m somebody now! Millions of people look at this book everyday! This is the kind of spontaneous publicity – your name in print – that makes people. I’m in print! Things are going to start happening to me now.
This is the kind of thing we do when we mistake being busy for creating results. We all want to be ‘out there’ however, what does out there really mean? Do you want to see you name on the internet? Just because you SEO a media release and see it listed on Google doesnt mean anyone is reading it. Just because you blast it out to 50,000 outlets doesnt mean they will read or use it.
The Wright Rule is ‘Go where the eyeballs Already ARE” I need to make a t shirt or something. I have one sponsor who can afford to be everywhere. The rest of you have to pick and choose. So if you have to choose, be where the eyeballs already are.
What is your plan for 2009? Yes, you need to plan for media, it doesn’t fall out of the sky on you. You plan it and work your plan. If your plan includeds Oprah or Larry King and you haven’t even been on your local are TV Shows, your plan is not only faulty but foolish.
I watch people completely waste their opportunity on Fox News, or CNN because they were not media trained. Get yourself ready for the media opportunities.
More about that later……
Tell me, whats on your media plan for this year?
Tags: CNN, Dr Letitia Wright, Fox News, Fox News Channel, Larry king, media, media plan, MSNBC, Oprah, PR, publicity, Steve Martin, the Jerk, The Wright Rule, wright place
