The Wright Rule: Go Where the Eyeballs Already ARE!
May 31, 2017 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
First I want to give thanks to Responsible Marketing Blog for giving me the idea for this post. You can read the entire post here, its a good post!
http://responsiblemarketing.com/blog/?p=652
This is a scene from the movie The Jerk starring Steve Martin:
Navin Johnson: The new phone book is here! The new phone book is here!
Harry Hartounian: Boy, I wish I could get that excited about nothing.
Navin Johnson: Nothing? Are you kidding? Page 73 – Johnson, Navin R.! I’m somebody now! Millions of people look at this book everyday! This is the kind of spontaneous publicity – your name in print – that makes people. I’m in print! Things are going to start happening to me now.
This is the kind of thing we do when we mistake being busy for creating results. We all want to be ‘out there’ however, what does out there really mean? Do you want to see you name on the internet? Just because you SEO a media release and see it listed on Google doesnt mean anyone is reading it. Just because you blast it out to 50,000 outlets doesnt mean they will read or use it.
The Wright Rule is ‘Go where the eyeballs Already ARE” I need to make a t shirt or something. I have one sponsor who can afford to be everywhere. The rest of you have to pick and choose. So if you have to choose, be where the eyeballs already are.
What is your plan for 2009? Yes, you need to plan for media, it doesn’t fall out of the sky on you. You plan it and work your plan. If your plan includeds Oprah or Larry King and you haven’t even been on your local are TV Shows, your plan is not only faulty but foolish.
I watch people completely waste their opportunity on Fox News, or CNN because they were not media trained. Get yourself ready for the media opportunities.
More about that later……
Tell me, whats on your media plan for this year?
Benignant De Eagle Foundation Celebrates with Their Inaugural Event at the National Press Club
October 14, 2015 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
Ontario, Ca—October 14, 2015– Benignant De Eagle Foundation is committed to increase education opportunities in S.T.E.M education for young women. Benignant De Eagle Foundation was founded by Onyema B. Ajuogu, a young woman who understands firsthand how education can positively impact one’s life. Onyema is a passionate woman who has dedicated her life to helping young women further their education and to finding the resources necessary for them to achieve their education goals. The Benignant De Eagle is founded on the fundamental belief that giving a high-quality education to the women of developing nations will bring about immense and powerful change.
The Goal
- The primary goal is to impact girls and young women worldwide; helping girls and young women from developing nations to receive western-style education, to encouraging S.T.E.M. education around the world. Benignant De Eagle strives to achieve this goal by focusing on six primary goals.
- To bring young women from third world countries to Western schools and universities to study science, technology, engineering and math.
- To encourage and inspire hope in young women and girls in developing countries to pursue careers in science, technology, engineering and math (STEM fields) by hosting STEM workshops which will foster their interest to pursue post-secondary education in STEM fields.
- To be a catalyst for change in how the culture of developing countries views the role of women in the workplace and in society in general.
- To harness the power of education to empower women in developing nations to drive fundamental change in the status of all women in their homelands.
To create supplementary programs that support our students and encourage women to view science, technology, engineering and math as a tool to lift themselves up from poverty and deprivation and help them forge their destinies.
Their first event is November 18, 2015, at National Press Club in Washington DC. Richard Lui, an anchor from MSNBC News, will be honored. Before joining MSNBC, Lui spent five years at CNN Worldwide, most recently with CNN Headline News as the solo anchor of the ten a.m. hour of “Morning Express.” He also led the network’s morning political reporting throughout the 2008 presidential election. Lui anchored and reported on all of CNN Worldwide’s English-language networks including CNN US, CNN International, and HLN.
Go here to learn more about the event: www.benignantdeeagle.org
