Should You Start Your Own Podcast?

Should You Start Your Own Podcast?

It seems like everyone has a podcast. It seems like everyone advises you to start your own podcast. It also appears that it’s super easy to start a podcast, and everyone has a course on how to be successful in your podcast. In 2018 578,165 podcasts were launched on Itunes alone. Not all of them were groundbreaking, great, or even interesting.

When you start your podcast, you have to know your own personal why. If you are a solo entrepreneur and you want to get your message heard, being on a podcast is a wonderful opportunity. Starting your podcast may not be the best way to do it. Being on OTHER PEOPLE’S PODCAST CAN BE THE BEST WAY TO DO IT.

 

Why Be a Guest On Other People’s Podcast

Here are three reasons why:
1) Other people’s podcasts already have an audience; you are starting from scratch. Your first podcast may have a tiny audience, while you as a guest on another podcast could be heard by 10,000 your very first time.
2) The work involved to be a guest is much less than what it takes to prepare your first podcast. Even if you are delegating the job to someone else, the process of setting it up to be transferred is more work than media prepping for an interview.
3) For Solo Entrepreneurs with limited time, it’s a great choice because you don’t have the extra staff to do a lot of the things that need to be done when you have your podcast. And you may not have the massive budget needed to hire good people to handle your podcast for you.

Being a guest on other podcasts do take setting up a system and being media trained for the experience. But when you put those two things together, in a short time, you become the known as the expert in your field, and that’s all you need to become the go-to person for the clients you want.

I’ll be sharing some great podcast that take guests with those on my Wright Place TV Show list! 

Want to get on the list to find out the new Be the Best Podcast Guest Workshop? Click Here! 






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Media Training From Seth Godin

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How to be interviewed

The explosion of media channels and public events means that more people are being interviewed about more topics than ever before. It might even happen to you… and soon.

  1. They call it giving an interview, not taking one, and for good reason. If you’re not eager to share your perspective, don’t bother showing up.
  2. Questions shouldn’t be taken literally. The purpose of the question is to give you a chance to talk about something you care about. The audience wants to hear what you have to say, and if the question isn’t right on point, answer a different one instead.
  3. In all but the most formal media settings, it’s totally appropriate to talk with the interviewer in advance, to give her some clues about what you’re interested in discussing. It makes you both look good.
  4. The interviewer is not your friend, and everything you say is on the record. If you don’t want it to be in print, don’t say it.
  5. If you get asked the same question from interview to interview, there’s probably a good reason. Saying, “I get asked that question all the time,” and then grimacing in pain is disrespectful to the interviewer and the audience. See rule 1.
  6. If your answers aren’t interesting, exciting or engaging, that’s your fault, not the interviewer’s. See rule 2.

Why I Smile so much

Actually I smile because I am basically a happy person, but this is a great Ted Talk.
More people should smile in business.

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