The Case for the 60+ Female Founder

December 21, 2018 by  
Filed under Featured Articles

 

The Case for the 60+ Female Founder
By Dr. Letitia Wright

When you think about startups or new companies that get funded millions of dollars you might be thinking of the founders as only one category. I have used this shorthand to describe them, and many of my female colleagues know precisely who I am talking about. We think pale, male and just old enough to drink ale. But studies show that founders over 40 are doing the heavy lifting. They are starting successful companies at higher numbers. Why? Because they are more experienced in both business and life in general. They have connections, support and that creates more opportunities.

But I want to address a section of the female founder that I think is being ignored. And make a declaration that I am looking at you. The Female Founder who is 50, 60 or 70 years old. Why bother starting a business at that age? Here is why you would or would not:
Do it: If you spent your life working a job that was good but always had a desire for your own business and knew exactly what you wanted it to be. Because of obligations, you did not pursue your own business. Now your circumstances are different. You are not taking care of an entire household, perhaps it just you or you and your significant other. Now it’s time to set aside other people’s priorities and go for yours.

Funding an experienced person is a better bet for any investor. A mature person who partners with a younger tech-savvy person has an incredible edge. If you’re a female founder over 60, it might not be time to throw in the towel. Here’s why:

Don’t do it if: Your adult family still lives with you or family members expect you to pay bills or rescue them financially when times are tough. When it’s time to choose as to how to spend your money, you will not invest in your business, you will always choose your family, and your business will suffer.

Do it if: You have a high desire to contribute to the world and make changes. That does not go away just because you are older. Other friends might be slowing down and retiring, but if you’re not, then you need to do something good with your energy.

Don’t do it if: You have no desire to do anything but retire, stay home and relax. You have done what you wanted to do, and now you want, and you don’t want to be bothered.

Do it if: You have a solution or invention that you feel will make a difference, even if you don’t feel tech savvy.

Don’t do it if: You hate the fact that kids today have cell phones and internet and it drives you crazy.

Do it if: You’re open to having a friendship- not mentorship but friendship with someone who is 20 or 30 so that you can learn from them what’s happening right now.

Do it if: You have a curious mind and are open to partnering with someone in a new business.

Don’t do it if: You don’t like 20 or 30-year-olds, think they are stupid, entitled, stinking millennials ( they’re not)

Do it if: You are open to learning more and are ok with not being the smartest person in the room.

If you’re ready to talk about your next business adventure, a special Sky day VIP day with me might be in order,

Let’s talkĀ https://wrightplacetv.as.me/SkyDay

Goal Setting vs. Goal Achievement

December 19, 2018 by  
Filed under Featured Articles, Front Page

 

Goal Setting vs. Goal Achievement
This is the time of year when most people are looking forward to the new year and setting new goals. Some people vaguely remember the last year and look at the current state of their life. They know they have not achieved what they wanted to achieve. Their lives do not reflect any of the goals they wanted. I had lunch with a friend recently. As we sat down in the outside area of the cafe, she seemed to be a little under the weather. I asked if she wanted to sit inside. It was grey and threatening rain. I know, it sounds like I am about to say ” It was a dark and stormy night..”

I was a little cold and having just gotten over the flue and only able to talk above a whisper, I was not interested in getting sick again. But my friend insisted that the outside table was fine with her. I shrugged my shoulders and made a silent vow to order some hot decaf coffee! When I asked about her how things were going, she said things were not going well. She had not reached her planned goals, and now it’s a new year. She said felt like she was on some treadmill where she works and works and does not get anywhere. I told her I understood. I have been there. Back when I just focused on setting goals and then stared at the everyday.

“All THEY DO IS GO HOME EMPTY HANDED”
Now, I work backward. I set the goal and then write the plan on how these goals are going to get done and then write the plan backward on a calendar as to when each thing gets done. That’s how I get a lot done.
It’s that easy. Also, I don’t have a goal list above five items. Most people have too many things on their list, and they can’t focus. They are so busy trying to go big or go home, all they do is go home empty-handed. You don’t need another goal-setting workshop; you need to learn goal achievement. You don’t need an accountability partner; you need a plan to follow and then follow it or not. Here is the thing: When you don’t follow the plan, it’s an easy test to find out that you really do not want that goal.

YOU REALLY DON’T WANT THAT GOAL
Maybe it is a goal your coach or family says you should be going after, but you do not feel the same way. Perhaps it’s a goal you do not want to pursue at this time. Everything does not have to happen right this second. Maybe you have changed your mind about something. You are allowed to change your mind. Either way, taking hours out of your schedule to talk about why you are NOT doing things, is losing hours when you could be getting things done. All the excuses you give come down to this. The bottom line is, if you consistently do not work on the goal, it’s not a goal you really want, and you should feel free to dump it and replace it with something you really do want. Of feel free to dump that goal and now you have more time and energy to work on the others. Don’t mistake being busy for being productive. If your business is stuck and you need practical business knowledge on how to expand or bring in critical funding, Then Let’s talk! I help Powerful Passionate Female Founders Get Funded http://www.MeetwithDrWright.com

Maker 100 on Kickstarter

 

 

Let’s talk about Maker 100. Maker 100 is this cool thing that Kickstarter does only in January. If you’re reading this article and it’s way past January 2019, you’ve missed it. Maker 100 is perfect for creatives. You can make 100 things, whatever these creative things are, and sell them on Kickstarter. It’s a beautiful way of doing something and figuring out whether or not this thing you created, can sell in 2019.

So, if you’ve got a new product line, or If you’ve got a new set of photos, a new set of art, something new and creative that’s coming out, you can test it here. Maybe You’ve got a book. I’m even considering a journal. I’m considering creating a financial journal. I’m considering creating a journal and putting that out there. Here’s the thing: If you can get 100 people to back and support you, how awesome would that be? So, go to Kickstarter, check out the Maker 100, and see if it’s time to kick that off.

It may be time for you to work on your particular project, and if you need help with your projects , then it’s time for you to DM me. Just direct message me or go to www.meetwithdrwright.com. That’s how you get a one-on-one private conversation with me about your project so we can see what you need and how I might be able to help and if I might be a good match to work with you. It’s an excellent way for us to figure that out. So if you are a creative, and Kickstarter is made for creatives, it’s a wonderful place for creatives, the Maker 100 is an excellent testing ground for exactly what you’re doing. It only happens in January. So, January 2019 is coming up quickly, and all you creatives, it is time!

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