Joe Biden: Keep The Story Straight

Take a second to watch this 2 minute video…

One thing you must remember is that all parties have to keep the story straight. Usually you have one person in your company who contacts the press. That is the only person to tell the story so you do not get several versions of it let out.  The wife should have told the same story the husband did, instead, they let on that a lot more was going on than anyone even knew. She’ll either get more media training or you will see very few interviews with her.
Maybe magazines where staff will answer questions on paper for her and send a few photos for them to use.

Prepare for your moment of fame and make sure everyone tells the same story.

16 Random Things

1. I  was an exchange student to Denmark when I was in High School, I have had a passport since I was 16. It was a wonderful trip, however, I was prepared to go to a spanish speaking country, so now my Danish and Spanish are iffy.

2. I am a big Star Trek fan. I own a Tribble, a Tricorder and other stuff I won’t mention here. If an Away-Team ever breaks out, I can be dressed in 30 minutes. I always play humans.

3. I am a Chiropractic Physician, not a PhD, although I appreciate the compliment. I am also the first woman of color to do hospital Surgical rounds as a Chiropractor. I know how to do manipulation under anesthesia.

4. I love all kinds of music except country. You can find every genre in my iPhone and iPod. I learned to play piano when I was young so I have always loved classical music.

5. If you sit next to me on the plane, I will make you watch my show on my iphone. You have been warned.

6. I had a Quarter Morgan horse when I was 13, named Jumbe. I did not know how to ride before I got him, the horse actually taught me!  He knew a lot of tricks.

7. The Wright Place TV show is not my first show, my first show was called A Healthier You. II\ asked all my doctor friends to be on my show.

8. I was home-schooled until 10th grade in High School. It was not called Home-school back then, and my mother was threatened with police action for taking me out of the school system at 4th grade. I graduated high school at 16 with a diploma.

9. I am not the first person in my family to write a book or produce a film. My maternal grandfather also did those things.

10. I was a Picture of the Week in Jet Magazine  when I was 8 after taking a plane ride by myself from New York to Los Angeles. It helps that my grandfather was west coast editor of Jet at the time.

11.  I was a Stevie Award Nominee in 2004 and NAFE Business of the Year in 2003.

12. When I was named one of the 35 Top Business Leaders of the Year, I brought my parents to the award luncheon, no one else did. I think people could see how young I was. They still gave my parents lunch for free.

13. I have Spina Bifida Oculta- I am very blessed that it really has no impact on my health. It could have resulted in my being crippled. I only found out when I studied my own xrays.

14.  I used to be someone’s imaginary friend- you can read those details here:

I Used to be an Imaginary Friend

15.  I can speak spanish, swahili, a little Danish and a ittle Portuguese and Klingon.

16. My favorite pig out food is Pizza, my mother says its the first word I ever read out loud to her. Grazianos in Fontana or Dominico’s in Pasadena are my favorites.

YOUR TURN??
Tell me somethng good!

 

How to do a Sampling Campaign

 

I was reading Drew’s Marketing blog   
and he was talking about Sampling campaigns. I thought I would write about how one is done. This can give you some ideas for your business.

Service Businesses:
You do not always have to just give free services away, you can add a twist to make it really pay off for you.

You can discount the services in return for use of that business as a case study
Whenever anyone offers this to Wright Place TV Show, I take it.  It’s a great way to explore the services at a discount and feel confident that they want to make sure you succeed. Using your business as a case study only gives you more publicity. You know, Dr. Wright is all about the Publicity!

You can have Client Shadows
A potential client can shadow you as work on things, get to see your methods and  your unique style in getting it done. They will feel more confident in working with you because they will know what to expect.

Product businesses:

Product Placement on TV and Radio Shows and Blogs:
Having your product on a TV show, radio show or blog and then have them give it away gives you exposure and a viral word of mouth going. Yes even blogs get product placement now. This past few months Bloggess had a Wii to give away and I saw a lot of bloggers giving away a gift cards from K Mart and Wal Mart.
Contact the show or blog and let them know what you have and why their audience will really like it. Ask for a specific description and link back to your site and there you go!

Gift Bags
It’s the easiest thing ever! Contact events that will have your target audience and ask if you can give things away in their gift bags. If they do not have a gift bag, ask if you can place your items on the seats at the event so that each person can get one. Do not bother with a discount coupon for your item. If they have never heard of it, they wont buy it because it’s discounted.

Social Marketing Buddies
You’ve been doing all this social marketing, you have 10,000 followers on Twitter, 90 million friends on Facebook and My Space, 50,000 people ready to Digg or Dip or whatever, anytime you ask, however, NONE Of them have ever held your product in their hands? They are so used to lame virtual products they will salivate at the chance to get something real, so ask them if they would like one and write a review.

This works for Service products also. Secret Sushi (  Adam Helweh )
gave me a hour class on How to use Linked In. It was really good too.  I learned a lot.

These are just a few ideas you can use in 2009. Let’s me know if this was helpful and
what you want to use in 2009

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