Just Stop It!

There are a few things all business owners need to stop doing.

• Stop thinking you can spend NO money on advertising your business and make a LOT of money
• Stop spending more than 2 hours a week on social media pretending you are making money
• Stop spending on things that do not increase the business income
• Stop working all weekend without a break
• Stop stalking prospects that will never become customers
• Stop going after people who will NEVER spend ANY money with you
• Stop hiring poorly
• Stop joining groups that do not promote your business or help you grow.
• Telling people you make 7 figures when the links on your website don’t even work

Just stop it!

Is that the Right tool?

Tool Re-evaluation time!

Are the tools you are using really working?

Are there new tools?

For example, I was on twitter before there was a hootsuite, now I can use Hootsuite for the top 4 Social networking sites

and cut down on my ACTUAL time. Yes,  I still interact personally because I am connecting and re-connecting.

Are you using Linked in like Facebook? Connecting to people you do not know saying that you know them.

When you connect, tell people how you know them, otherwise they may not remember!

Too many rejections on Linked in can get you kicked off.

Update your soft ware, update your systems!

What are you doing today?

How to do a Sampling Campaign

 

I was reading Drew’s Marketing blog   
and he was talking about Sampling campaigns. I thought I would write about how one is done. This can give you some ideas for your business.

Service Businesses:
You do not always have to just give free services away, you can add a twist to make it really pay off for you.

You can discount the services in return for use of that business as a case study
Whenever anyone offers this to Wright Place TV Show, I take it.  It’s a great way to explore the services at a discount and feel confident that they want to make sure you succeed. Using your business as a case study only gives you more publicity. You know, Dr. Wright is all about the Publicity!

You can have Client Shadows
A potential client can shadow you as work on things, get to see your methods and  your unique style in getting it done. They will feel more confident in working with you because they will know what to expect.

Product businesses:

Product Placement on TV and Radio Shows and Blogs:
Having your product on a TV show, radio show or blog and then have them give it away gives you exposure and a viral word of mouth going. Yes even blogs get product placement now. This past few months Bloggess had a Wii to give away and I saw a lot of bloggers giving away a gift cards from K Mart and Wal Mart.
Contact the show or blog and let them know what you have and why their audience will really like it. Ask for a specific description and link back to your site and there you go!

Gift Bags
It’s the easiest thing ever! Contact events that will have your target audience and ask if you can give things away in their gift bags. If they do not have a gift bag, ask if you can place your items on the seats at the event so that each person can get one. Do not bother with a discount coupon for your item. If they have never heard of it, they wont buy it because it’s discounted.

Social Marketing Buddies
You’ve been doing all this social marketing, you have 10,000 followers on Twitter, 90 million friends on Facebook and My Space, 50,000 people ready to Digg or Dip or whatever, anytime you ask, however, NONE Of them have ever held your product in their hands? They are so used to lame virtual products they will salivate at the chance to get something real, so ask them if they would like one and write a review.

This works for Service products also. Secret Sushi (  Adam Helweh )
gave me a hour class on How to use Linked In. It was really good too.  I learned a lot.

These are just a few ideas you can use in 2009. Let’s me know if this was helpful and
what you want to use in 2009

Next Page »