Top 5 Things To Consider When Writing Copy About Your Brand
February 7, 2018 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
Hook them in.
The best written copy in the world is worthless without readers! Lure your potential customers with a memorable and compelling headline. Think of your headline as a shop window; a well dressed
shop window catches the eye, arouses curiosity and brings customers into the shop. Your headline should do the same. It should encapsulate what is in the copy that follows and compel your customers to want to learn more about your product and service.
Know who your target market is.
And talk to them. Exactly who are you trying to sell this to? Yes in a perfect world “everyone” might be a suitable answer, but in reality, who is most likely to spend their hard-earned on your product? Is it women? Young, middle-aged or old women? Middle-aged women with kids? Middle-aged women with small kids? Middle-aged women with small kids with health issues? You get the idea. Once you’ve figured out exactly who you’re speaking to, speak to them in their own language. For example using high-tech terminology won’t sell software to computer illiterates. And using street
slang is likely to sail straight over blue-rinsed heads. Sell the benefits rather than the features Remember who you’re writing for. The customer. Not you. At all times, point put how the features of your product or service will benefit your customers. For example, the vehicle you are writing about might feature ‘four wheel drive’. Now, point out the benefits of that feature – safer motoring on slippery surfaces or the ability to go places that other vehicles can’t. In other words, sell the sizzle, not the steak!
What is unique about what you’re selling?
If you’ve done your branding homework, you’ll already have a unique selling point, a brilliant tagline all about it and a succinct and desirable positioning statement. If you haven’t had much experience with branding, the very first step is to discover your unique selling point, also known as a point of difference. Chances are there are several products out there that are similar to yours. So why should a customer spend their money with you? Is your product bigger, smaller, better, brighter, louder, tastier, greener than the others? And if so, how so? In your website copy (or ad
copy) explain exactly what makes your product stand out from the rest and convince the customer that they need that benefit most. Ideally, you’ll then sum it all up in fewer than seven, memorable words – then you have a tagline too!
Check your spelling and grammar
This sounds basic and boring, but it’s so very important. Poor spelling and grammar is distracting at best, taking the potential customer’s focus away from what you’re selling. It also makes you, the seller, seem untrustworthy and unprofessional. Once you’ve written your copy, do a spell and grammar check. Ask a friend or colleague to read over it. Better still ask several friends or colleagues to read over it. If you’re not terribly confident of your language skills it’s worth paying a professional for their services just to leave an optimum impression on potential customers and increase your chance of a sale.
About the Author: Susan Long is a Marketing and Branding Consultant, see her next project at Rent To Buy
Random rules for ideas worth spreading by Seth Godin
January 27, 2018 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
Random rules for ideas worth spreading
By Seth Godin
with commentary by Dr Wright
If you’ve got an idea worth spreading, I hope you’ll consider this random assortment of rules. Like all rules, some are made to be broken, but still…
You can name your idea anything you like, but a google-friendly name is always better than one that isn’t.
Everyone loves that I have the Wright Place- the flaw? It doesnt tell you what I do, so I use the tag line: Telling Your Entrepreneur Story
Don’t plan on appearing on a reality show as the best way to launch your idea.
You would be surprised how many people plan on using Shark Tank, The Apprentice and anything else to get attention. Use some good old fashion advertising and Publicity to YOUR fan club!
Waiting for inspiration is another way of saying that you’re stalling. You don’t wait for inspiration, you command it to appear.
Don’t poll your friends. It’s your art, not an election.
Never pay a non-lawyer who promises to get you a patent.
Avoid powerful people. Great ideas aren’t anointed, they spread through a groundswell of support.
- The hard part is finishing, so enjoy the starting part. Sometimes you have to add a finisher to your team.
- Powerful organizations adore the status quo, so expect no help from them if your idea challenges the very thing they adore.
- Figure out how long your idea will take to spread, and multiply by 4.
- Be prepared for the Dip.
- Seek out apostles, not partners. People who benefit from spreading your idea, not people who need to own it. This is a big idea
- Keep your overhead low and don’t quit your day job until your idea can absorb your time.
- Think big. Bigger than that.
- Are you a serial idea-starting person? If so, what can you change to end that cycle? The goal is to be an idea-shipping person.
- Try not to confuse confidence with delusion. Know how is going to pay for it and why.
- Prefer dry, useful but dull ideas to consumer-friendly ‘I would buy that’ sort of things. A lot less competition and a lot more upside in the long run.
- Pick a budget. Pick a ship date. Honor both. Don’t ignore either. No slippage, no overruns.
- Surround yourself with encouraging voices and incisive critics. It’s okay if they’re not the same people. Ignore both camps on occasion.
- Be grateful. Yes in this economy and with these customers!
- Rise up to the opportunity, and do the idea justice.
Blog Marketing For Profit By Jeff Klein
January 11, 2018 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
Blog Marketing For Profit By Jeff Klein
Most people who have their own blog have entered the blog marketing arena. Some even blog just to make money, but there are others who do not. When it comes to numbers, it all boils down to how you look at it. Let’s say you want to start a blog marketing business from the comfort of your own home; you would blog to make an income. But, if you are looking to find an outlet to express your thoughts, ideas, and opinions, you are not concerned with making money through a blog; you just want your blog to be more of a journal. The fact is, bloggers blog for different reasons.
When you market through a blog, you simply want to make a profit. In order to make a substantial income by blog marketing, you need to do two things: be persistent and be consistent. So, if you want to succeed, there are several methods and tools you need to become familiar with. This article will explain them to you.
Of course you want to have quality content on your blog. That is the first step to making money, but that content must also be original. It is not possible to market products and services on your blog with content written by someone else, unless you own exclusive rights to the material. If you are using content without the expressed consent of the author, you are considered to be plagiarizing, which will put you in a world of trouble not only with Google, but also with the author. So, always use content that belongs to you when you blog market to make an income. Content is crucial to achieving blog marketing success.
Another blog marketing strategy is tracking. It is vital to track each visitor and find out how they came to your blog. This will tell you the keywords they used to locate your blog and what place they went to for their search. When you know this information, you will not need to guess as to how to optimize your blog. You the keywords are working in your favor and which ones are useless to your goals. Then, you can decide what keywords to use and what keywords to get rid of.
Also, when you blog market for income, find other blogs and websites that are in your niche with whom you can exchange links; however, do not do this with any competitors. This will be of great help to you and your endeavors. The higher ranked the site or blog you are partnering with, the better it will be for your blog. Major search engines, Google included, will be attracted to all of your linking and rank you more favorably. So, the more link exchanges you have, the higher ranked your blog will be.
Blog marketing to earn an income is not impossible. You just need to learn what will work and what won’t. It is simply a process of trial and error. So, if you have an idea for marketing on your blog, go ahead and give it a shot. That is the only way you will ever know if it works. And, if you do find blog marketing techniques that are effective, you could create your own eBook and promote that as well. Now you have the knowledge; you just have to apply it to your blog.
Jeff Klein is a professional Webmaster and Internet Marketer. Join this exciting profession and become a Web Designer today. Search for web design schools near you and request free information. Learn more at http://www.web-design-schools.net/.