Top 5 Things To Consider When Writing Copy About Your Brand
February 7, 2018 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
Hook them in.
The best written copy in the world is worthless without readers! Lure your potential customers with a memorable and compelling headline. Think of your headline as a shop window; a well dressed
shop window catches the eye, arouses curiosity and brings customers into the shop. Your headline should do the same. It should encapsulate what is in the copy that follows and compel your customers to want to learn more about your product and service.
Know who your target market is.
And talk to them. Exactly who are you trying to sell this to? Yes in a perfect world “everyone” might be a suitable answer, but in reality, who is most likely to spend their hard-earned on your product? Is it women? Young, middle-aged or old women? Middle-aged women with kids? Middle-aged women with small kids? Middle-aged women with small kids with health issues? You get the idea. Once you’ve figured out exactly who you’re speaking to, speak to them in their own language. For example using high-tech terminology won’t sell software to computer illiterates. And using street
slang is likely to sail straight over blue-rinsed heads. Sell the benefits rather than the features Remember who you’re writing for. The customer. Not you. At all times, point put how the features of your product or service will benefit your customers. For example, the vehicle you are writing about might feature ‘four wheel drive’. Now, point out the benefits of that feature – safer motoring on slippery surfaces or the ability to go places that other vehicles can’t. In other words, sell the sizzle, not the steak!
What is unique about what you’re selling?
If you’ve done your branding homework, you’ll already have a unique selling point, a brilliant tagline all about it and a succinct and desirable positioning statement. If you haven’t had much experience with branding, the very first step is to discover your unique selling point, also known as a point of difference. Chances are there are several products out there that are similar to yours. So why should a customer spend their money with you? Is your product bigger, smaller, better, brighter, louder, tastier, greener than the others? And if so, how so? In your website copy (or ad
copy) explain exactly what makes your product stand out from the rest and convince the customer that they need that benefit most. Ideally, you’ll then sum it all up in fewer than seven, memorable words – then you have a tagline too!
Check your spelling and grammar
This sounds basic and boring, but it’s so very important. Poor spelling and grammar is distracting at best, taking the potential customer’s focus away from what you’re selling. It also makes you, the seller, seem untrustworthy and unprofessional. Once you’ve written your copy, do a spell and grammar check. Ask a friend or colleague to read over it. Better still ask several friends or colleagues to read over it. If you’re not terribly confident of your language skills it’s worth paying a professional for their services just to leave an optimum impression on potential customers and increase your chance of a sale.
About the Author: Susan Long is a Marketing and Branding Consultant, see her next project at Rent To Buy
How to do a Sampling Campaign
June 3, 2017 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
I was reading Drew’s Marketing blog
and he was talking about Sampling campaigns. I thought I would write about how one is done. This can give you some ideas for your business.
Service Businesses:
You do not always have to just give free services away, you can add a twist to make it really pay off for you.
You can discount the services in return for use of that business as a case study
Whenever anyone offers this to Wright Place TV Show, I take it. It’s a great way to explore the services at a discount and feel confident that they want to make sure you succeed. Using your business as a case study only gives you more publicity. You know, Dr. Wright is all about the Publicity!
You can have Client Shadows
A potential client can shadow you as work on things, get to see your methods and your unique style in getting it done. They will feel more confident in working with you because they will know what to expect.
Product businesses:
Product Placement on TV and Radio Shows and Blogs:
Having your product on a TV show, radio show or blog and then have them give it away gives you exposure and a viral word of mouth going. Yes even blogs get product placement now. This past few months Bloggess had a Wii to give away and I saw a lot of bloggers giving away a gift cards from K Mart and Wal Mart.
Contact the show or blog and let them know what you have and why their audience will really like it. Ask for a specific description and link back to your site and there you go!
Gift Bags
It’s the easiest thing ever! Contact events that will have your target audience and ask if you can give things away in their gift bags. If they do not have a gift bag, ask if you can place your items on the seats at the event so that each person can get one. Do not bother with a discount coupon for your item. If they have never heard of it, they wont buy it because it’s discounted.
Social Marketing Buddies
You’ve been doing all this social marketing, you have 10,000 followers on Twitter, 90 million friends on Facebook and My Space, 50,000 people ready to Digg or Dip or whatever, anytime you ask, however, NONE Of them have ever held your product in their hands? They are so used to lame virtual products they will salivate at the chance to get something real, so ask them if they would like one and write a review.
This works for Service products also. Secret Sushi ( Adam Helweh )
gave me a hour class on How to use Linked In. It was really good too. I learned a lot.
These are just a few ideas you can use in 2009. Let’s me know if this was helpful and
what you want to use in 2009
CROWDFUNDING AUXILRY — THE FIRST INTERCHANGEABLE BUTTON TECHNOLOGY
August 18, 2015 by Dr. Letitia Wright
Filed under Crowd Funding, Front Page
Changing the buttons on a piece of clothing has long been one of the easiest and most fun ways to update your wardrobe. New buttons make any garment feel completely new. Auxilry has made an easier way to change buttons with new technology. No sewing is ever needed.
You would remove your old button, the make two small holes and add the fastener tips. The base button goes on top and twist on the button design of your choice. You can change the buttons over and over. The pop of details can freshen any wardrobe. The buttons last and you won’t have any more loose threads around the buttons. The buttons are strong, the garment is washed as usual. The buttons are lightweight and will last for years. The buttons come in standard size.
The perks include button packs with all the tools and a choice of colors. There is also the chance to attend the New York City Product Launch Party and Mixer. The stretch goals include more color and textures of buttons.
Support starts at $25 on Kickstarter, you can support them here:
https://www.kickstarter.com/projects/1296330060/auxilry-change-them-in-seconds