November 27, 2015 by  
Filed under Front Page, NOW

What I am doing right now…

This is an idea inspired by Inspired by Derek Sivers.

These are my priorities right now and I will update them as they change.

2015-10-04 17.54.53

So, as November wanes and Decembers lumbers closer..
  • I run The Wright Place TV Show, Showtime Media Academy, Crowdfunding Courses and VP for Film and Television with Peak Performers Institute
  • I am focused on finalizing my 90 day goals for 2016
  • I am booking speakers for the PNC conference (
  • I am coaching client on how to have their own show and make money with it
  • I have only local so- cal travel planned until the end of the year.
  • I am creating a new crowdfunding course
  • logging in some serious “in front of the fireplace” time
  • I lead or participate in several blabs each week– Media Monday Blab and Crowdfunding Friday Blabs
  • I plan on doing winter fun stuff- not working so much this season
  • I am working with private crowdfunding clients on their projects
  • Serious focus on my health ( after thanksgiving)
  • Excited about the new 2016  season of Wright Place TV Show
  • Spending a day at Disneyland before the end of the year.

Feel free to comment on what you are doing too!

The Importance of Making a Good Impression at a Trade Show

February 20, 2015 by  
Filed under Featured Articles, Front Page

CES 2012 - Microsoft



Why You Should Participate in Trade Show

Before I talk about how to have a great trade show event, let’s talk about why you would participate in a trade show in the first place. When you exhibit at a trade you, you are getting in front of a large number prospects and customers in a short period of time. You can create a wonderful first impression when you show and demonstrate your products or services. Trade shows are an important part of product purchasing information for 91% of customers, as sited by Simmons Market Research Bureau in a recent study.  A typical trade show will have 5,000 – 10,000 attendees. You would have 200 or more visitors in one day.  In most cases you would not be able to make that many sales calls in a day. It also opens the door for future communications with the prospects. This is why many companies continue to do it over and over again. Your competition sees this as a chance to garner your prospects and even get your current customers to switch to them.

CES Booth Babe



Keys to Making a Good Impression

Making a good impression at a trade show is all about your intention. You need to think about your prospects and customers and what they are looking for. You must also find a way to deliver your messages in a way that intrigues them to gather more information from you. Make the prospects and customers your focus. Have a friendly demeanor and welcome people to your booth. A good first impression will create trust with your prospects and clients. It also speaks to your Competence and Credibility. You also need the right tools at the trade show to make that great first impression. Your floor and banner displays must be top quality and attention grabbing. It’s important to make a good first impression, you can choose from custom displays, unique tabletop designs and even lighted signs to make a great. You can find everything you need for your tradeshow booth and more . Your trade shows design can make people feel good as soon as they enter your booth.

photo by:

Easy advertising for charity events

November 28, 2014 by  
Filed under A Note for You, Front Page

World Bank/IMF 2012 Spring Meetings. World Bank. Close the Gap: Safety Nets Work Event



Easy advertising for charity events

If you’re running a Christmas event, fund-raiser or charity event, finding ways to advertise are crucial. There are plenty of tried and tested methods and it can depend on the type of event as to how much advertising you’ll need to do. If it’s a one-off event there are some easy advertising tricks, while for groups and organisations who run regular events, there are some secrets to making the most of your advertising material.

The paparazzi

The local media will be important for promotion and can act as a free source of advertising for local events. Any good cause that benefits the local community will be of interest to local journalists and broadcasters. Even the smallest publication is likely to be hungry for content, so don’t think that you’ll be turned away! You can create a press release but it pays to make a call to the editor in question. Old fashioned phone calls tend to get attention better than emails, with which editors are often swamped; focus on the local angle and why the story needs telling.

Easy advertising options

Flyers and banners are two of the oldest known advertising tools. Despite the fact that most things seem to have gone online these days, local events (charity or otherwise) are still best advertised with real, solid advertising. Banner producers can be sourced nationally or locally and banners can be reused, if you avoid specific dates on the banner itself. The phrase, “see website for details” can be substituted, meaning you can reuse the banner for another similar event. You can use flyers to target busy places using volunteers – markets, malls and other shopping areas are good places to get maximum exposure in your community.

Talking of websites

Don’t forget the wonders of the world wide web. If your organisation has a website, set up a specific blog to advertise your event (or ask for volunteers), tweet about the event, add details to Facebook; it all helps to get the word out! You can even record a video and post it on YouTube.

Corporate sponsors

Offer advertising for local businesses at your event in return for sponsorship. Companies which are supporting you will be glad of the free advertising on your website (keep it off banners though if you want to reuse them!). As well as sponsorship, you can ask them to distribute flyers with their own promotional material in their offices or retail spaces.

photo by:

Next Page »