Why You Should be a Podcast Guest This Month!
July 30, 2019 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
Whatever month you are reading this, you should be booked as a podcast guest. Before you say, Hey Dr. Wright, I don’t have any to sell right now. I want you to put that SELLING out of your mind. Being a Podcast guest is an excellent opportunity you are allowing to pass you by, every single month!
On iTunes alone, there are 500,000 active podcasts. Surely there are 12 that would be happy to have you as a guest. There are at least 12 podcasts that would have the perfect audience for you.
I am not encouraging you to start your own podcast. That is a discussion for a different day. I am talking about being the featured guest on a podcast. I am talking about capturing their audience for up to an hour with your message. I am talking about exposure AND engagement on levels you have not gotten before. Why? Because this is a pull technology. Pull technology means everyone is listening because they WANT to, not because they have to. That’s 80% of the battle right there. When you have people who want to hear from you because the person they love listening to introduced you to them and recommended that they listen to you, you are in!
If you’re a busy consultant with no system and plan for getting on podcasts and making the most of them without being salesy, then you need to come to BE THE BEST PODCAST GUEST workshop on September 5th, 2019.
This live half-day workshop will give you a plan, get you comfortable for the interviews, and get you booked! Click here to get the details and sign up!
Be the Best Podcast Guest Workshop!
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Should You Start Your Own Podcast?
July 26, 2019 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Media Training
Should You Start Your Own Podcast?
It seems like everyone has a podcast. It seems like everyone advises you to start your own podcast. It also appears that it’s super easy to start a podcast, and everyone has a course on how to be successful in your podcast. In 2018 578,165 podcasts were launched on Itunes alone. Not all of them were groundbreaking, great, or even interesting.
When you start your podcast, you have to know your own personal why. If you are a solo entrepreneur and you want to get your message heard, being on a podcast is a wonderful opportunity. Starting your podcast may not be the best way to do it. Being on OTHER PEOPLE’S PODCAST CAN BE THE BEST WAY TO DO IT.
Why Be a Guest On Other People’s Podcast
Here are three reasons why:
1) Other people’s podcasts already have an audience; you are starting from scratch. Your first podcast may have a tiny audience, while you as a guest on another podcast could be heard by 10,000 your very first time.
2) The work involved to be a guest is much less than what it takes to prepare your first podcast. Even if you are delegating the job to someone else, the process of setting it up to be transferred is more work than media prepping for an interview.
3) For Solo Entrepreneurs with limited time, it’s a great choice because you don’t have the extra staff to do a lot of the things that need to be done when you have your podcast. And you may not have the massive budget needed to hire good people to handle your podcast for you.
Being a guest on other podcasts do take setting up a system and being media trained for the experience. But when you put those two things together, in a short time, you become the known as the expert in your field, and that’s all you need to become the go-to person for the clients you want.
I’ll be sharing some great podcast that take guests with those on my Wright Place TV Show list!
Want to get on the list to find out the new Be the Best Podcast Guest Workshop? Click Here!
10 Ways to Find Money for Your Project!
February 20, 2016 by Dr. Letitia Wright
Filed under Dr. Wright Live (Events), Featured Articles, Front Page
There are many ways to find money for your business or project. I will be talking about how to do that. No, I won’t be going with the ask your uncle for money. If you had an uncle who could give you the money, I am sure you would have done it by now. There are some new things happening that allow people to get money for projects. Some of it is bootstrapping but some of it is not. If you are frustrated trying to get the money together or every time you get the money together, something happens to take you off track, then you need to attend.
I will share with you one strategy that I will NOT be covering at the workshop. I appreciate you stopping by the page and want to give you value no matter what you decide to do. If you are already in business but need more money at your fingertips then consider this:
Sell Your Invoices to Improve Cash-Flow
It’s also called invoice factoring or factoring. Waiting for payment on goods already delivered can make a small business’ cash-flow tight. Using invoice factoring is an effective strategy to moderate the ups and downs of the billing cycle, yet only one fifth of qualifying businesses take advantage.
There are several types of invoice factoring, including debt factoring, which can help with salaries, tax payments and other financial demands on your business during the slow parts of the billing cycle.
Invoice factoring explained
Financing by invoice factoring similar to invoice discounting; it’s a business to business service leveraging invoices of sold goods to get cash now. Invoice financing, technically not borrowing, involves the financing business buying invoice receivables at a discount. Payment collection from the customer becomes the factor’s responsibility. By including a non-recourse clause in your agreement, they also take responsibility should the customer default. Be sure to deal with a reputable factoring company. They will be dealing directly with your customers.
How it works
Before your customer makes payment on their invoice, the factoring services company purchases the invoice at a discount, often 70-90 percent of full value. Once the factoring company collects from the customer, they’ll take an agreed upon service fee and return the balance to your company.
Why it works
There are several reasons invoice factoring is an effective option for your business.
You can receive immediate payment for invoices, better managing cash-flow over longer billing cycles.
Receive cash without effecting your credit rating. It’s still best to compare rates and charges to traditional financing options, like banks.Invoice factoring helps manage risk. you can pay bills and salaries on time, and have the cash on hand for unexpected expenses.
Moving collections to the factoring company gives you more time to work on money generating activities.
Potentially save money. Costs associated with invoice factoring can be more than offset by reducing your collection management costs, because the factoring company manages the process. Good’s factoring companies ensure customers pay on time, shortening the payment cycle.
Your ability to access more cash with invoice factoring grows as you increase your sales. As your invoices grow larger, your invoice financing increases. Stop renegotiating borrowing rates and credit limits with banks. By smoothing the ups and downs in cash-flow and allowing you to make payments when they’re due, invoice financing can decrease stress levels.
Let’s get you on the track to making your dreams come true. The Los Angeles Workshop is April 16, 2016 and ticket prices benefit the Celebrate Life Cancer Ministries.
