How Partnering With A Nonprofit Can Boost Your Crowdfunding Success
John Lee Dumas is one of the most successful podcasters on iTunes. Last year, when he decided to launch a crowdfunding campaign for his “Freedom Journal,” he partnered with Pencils of Promise. He raised $453,000 on Kickstarter and donated $75,000 to the nonprofit. Now he’s at it again. Dumas boasts over 1 million listens to his “Entrepreneur on Fire” podcast every month. You wouldn’t think he “needs” to partner with Pencils of Promise in order to be successful with his campaign. Dumas is a savvy entrepreneur. He’s clearly figured that this is an important part of the strategy.
Explaining the GOGO Factor
How to make your fortune through crowdfunding:
The advent of crowdfunding has given entrepreneurs who have an idea the opportunity to raise capital from strangers who share their passion.
In 2015, Indiegogo visitors raised $800 million for projects including hardware, technology, media and social impact. Co-founder Danae Ringelmann, 38, says this is where the “Gogofactor” comes in – an algorithm that helps to promote causes that are proving popular and direct them to those who are most likely to be interested.
Read more here:
Saturday was GREAT!
I spoke at BOSS BRUNCH in Washington, D.C. and was on stage with Shawn Thomas- Ask a Millionaire! He dropped some major knowledge on everyone and it was wonderful. The entire speaking line up was excellent. And I will be collaborating with some of the people there. It was a great first talk for the year. I met so many cool people. I am considering being on the line up for Florida in April. I am thankful to Tarra Jackson for putting this together. She is busy and could have easily decided to spend her time elsewhere.
If you were there, please post a comment about the event!
Local businesses turn to #crowdfunding for support
If you are unfamiliar with how crowdfunding can work for your business, this article gives some great examples
BBC News Reports That Funerals paid for by crowdfunding are on the rise
This is a problem that could be solved by having insurance.
Need more crowdfunding information? Get the New Book Crowdfunding Made Simple (click the book)
I am posting this on behalf of the Non-Profits everywhere and especially the ones I support. They can not say this without people being offended. I will say it for them.
Rule 1- GIVE NEW
Give NEW UNOPENED ITEMS. People who need clothes have dignity too. No one wants your jordache jeans or your slightly worn clothes that you found when you cleaned your closet. New toys, still wrapped, not used toys. It’s healthier and cleaner for the person receiving it. Buying used items is a choice the shopper makes, when people are in need, this is not the best thing for the charity or a person. It is not the same thing as you choosing to shop at a resale store. In some cases, the non-profit is prohibited by law from taking used items. Also, please don’t bring ( or ask to bring) LEFT OVER FOOD. The best bet is to give the Non-Profit Cash so they can get what is needed, not just what YOU want to give.
Rule 2- IT’S NOT A PETTING ZOO
Do not ask to see the people who are the recipients of your charity. Dropping off your donation should not become a petting zoo or a coffee date. Refrain from saying AWWW look at the ( FILL IN THE BLANK). If you want people in need to fall to their knees and thank you, you are in it for the wrong reason. If you are concerned that the charity will not give the items to the needy, you need to find another charity to support.
Rule 3- OLDER THAN 2015 IS TOO OLD.
Do not donate old books for “education” purposes. Everyone who is in school needs an up to date book. Your math book from 1988 is just junk that the Non-profit has to PAY a staff member to throw away. And Yes, that goes for Libraries too. You need to check with them to see if they will accept it, not drop off a box of junk they now have to pay money to get rid of it.
Bonus Rule: No means NO
When they say they can not accept your “donation” (translate as junk) be gracious and get off the phone. Have a 15-minute conversation about why they should take your items when they already told you they could not accept it, is a waste of time and emotionally exhausting.
Who do I support? Bob Lucas Library and Literacy Center (Altadena, CA, USA), Celebrate Life Cancer Ministry ( Los Angeles, CA), Los Angeles Youth Network (Los Angeles, CA)
BE A BLESSING WHEN YOU GIVE.