Media Training From Seth Godin

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How to be interviewed

The explosion of media channels and public events means that more people are being interviewed about more topics than ever before. It might even happen to you… and soon.

  1. They call it giving an interview, not taking one, and for good reason. If you’re not eager to share your perspective, don’t bother showing up.
  2. Questions shouldn’t be taken literally. The purpose of the question is to give you a chance to talk about something you care about. The audience wants to hear what you have to say, and if the question isn’t right on point, answer a different one instead.
  3. In all but the most formal media settings, it’s totally appropriate to talk with the interviewer in advance, to give her some clues about what you’re interested in discussing. It makes you both look good.
  4. The interviewer is not your friend, and everything you say is on the record. If you don’t want it to be in print, don’t say it.
  5. If you get asked the same question from interview to interview, there’s probably a good reason. Saying, “I get asked that question all the time,” and then grimacing in pain is disrespectful to the interviewer and the audience. See rule 1.
  6. If your answers aren’t interesting, exciting or engaging, that’s your fault, not the interviewer’s. See rule 2.

Get Known FASTER!

The Courageous Entrepreneur Show 

 

I had a great time on the show, I really enjoy what Winnie does. I tune into her FB lives often.

Click the box to listen to the podcast, you wont be disappointed!

Book Review of Subliminal Persuasion By Dave Lakhani

I just read Subliminal Persuasion and I have to say for business, it is one of the best books I have read in a while. This has been a good summer for books too! I was surprised to see that Lakhani actually shares some valuable secrets. This is not a reflection on him personally, most books that say they have secrets, and then share the stuff that does not matter or does not work anymore.

 

I hate Guru’s that share the strategies worked in 1902 and pass them off as salvation for your business. So , stop it with the Brooklyn Bridge sales stories already! The reason this book is valuable to Wright Place Viewers is because it will give you an education about advertising,  motivation and why things work. He has a great chapter about Product placement. Product Placement is what made our High Tea Show the best ever this year.  People need to understand why the things in the book work. Many people feel like they are set up to take advantage of product placement opportunities, When they really are not.  Learn about leverage in business with some great examples and action plans to make the information you learned work for you. Learn how branding really works and why it is not about your logo and tag line.

Dave Lakhani

As a Wright Place Viewer, you should be a reader. Seriously, you have to keep up.

 

Investing in books and live seminars will keep you up to date. I highly recommend this book and have also posted a review on Amazon. I appreciate that Lakhani is very upfront and has something to share with you. He does not mince his words, so you if do not wish to be confronted about some of your attitude towards your own business, leave this book alone. It will change how you see yourself, your business and your behavior.

 

This article was written in 2008 and was updated in 2017.

 

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