Eriq La Salle joins us for a special online broadcast. If you are a fan of Laws of Depravity, then join our informal book club and read Laws of Wrath with us. We will be taking questions. Register today at http://www.instantstarmaker.com so you can get your questions in! Chanzé Witcher will be co-hosting with me.
Small Business Resources that Matter
The one thing that anyone can find a great deal of on the Internet is information. Whatever you are looking for one quick Google search later and you will almost certainly have found it. Or will you?
What is a Small Business White Paper Really?
Small Business Resources
By dictionary definition a white paper a white paper is ‘an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision’. They originated in government in the 1920s but over the years were also adopted by individuals and businesses as a way to disseminate a larger amount of information to a wide audience. They are also a marketing tool for the authors but that does not mean that the information they impart is not hugely valuable which is why I, and many others, find them to be such a great resource.
Although there are a great many white papers published all of the time finding them is not always easy. The nature of the search engine is to push certain results, the ones with the right keywords, but not necessarily the best information, to the top of a search, making it harder to find these long form pieces that do offer the in depth information you were searching for. Read more
Thank you Idea Mensche for featuring me!
Here is part of what I said
Taking my networking opportunities seriously. I do not just go anywhere. I am looking for executives who can make decisions on purchases. I will not find that person at a free event or a $10 event. I like to network at high-end events and meet people who can afford what I do.
Read the rest here