Each day over 1,000 books are published. Each book must have some media promotion in order to come to the attention of its target audience. The Authors of How to Detoxify Your Life Naturally are ready to promote their new book. The book is a complete guide to detoxifying the self and helping reduce environmental pollution for better health. This textbook-grade quality manual is highly recommended by top doctors in the world.
Their Message: today, we invite all people of good conscience and good will to participate in promoting this life-saving manual for their own sake, that of their loved ones, our future generations, and our habitat, Earth.
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Great innovators are seldom born, they often emerge from the pain and ashes of great personal losses. Candy Chang’s Public Art Projects are changing communities everywhere and she says it all began after losing someone she loved, and instead of living in her deep depression, she choose to create an interactive wall on an abandoned house in her neighborhood. The wall provided an anonymous place to help restore perspective and share intimately with neighbors her feelings while remaining an introvert.
This resonated with others and became the “Before I Die project,” which took form when she stenciled the words “Before I die I want to _______.” on a chalkboard wall on an abandoned house in New Orleans. Overnight it became a place for people to pick up a piece of chalk, reflect on their lives and share their personal aspirations in public space. There are now 525 Before I Die walls in over 35 languages and over 70 countries.
Candy Chang revisited the chalkboard idea in Fairbanks, Alaska, erecting one outside a high-rise that’s stood empty for a decade. This time locals were prompted to share their memories of what the building had been, and their hopes for what it might become: a gym, a skating rink, an Indian restaurant. After all, says Chang, “the residents who patronize local businesses should have a say in what new businesses open.”
Candy Chang is also the co-founder of a website that allows people to share their suggestions about improving the public spaces in their cities with others who have similar goals. This new digital tool provides residents with the resources needed to enact the changes they’ve suggested and even brings some of projects directly to the attention of policy makers.
Combining urban planning, street art, and graphic design, Candy Chang transforms simple objects like stickers, stencils, and chalkboards into powerful tools that spark conversations in public spaces around the world. In her talks, she poses new strategies for civic life and inspires you to think differently about how you approach your own work.
Through personal stories from her childhood to the present, Candy Chang illustrates how seemingly disparate experiences in countries from Kazakhstan to South Africa to Finland have come together to incite new perspectives and form a coherent philosophy. Carefully crafted for each audience and cultivated from her own evolving questions, Chang’s provocative and intimate talks explore the power of personal introspection in public space and what we can learn from our collective wisdom.
The “Before I Die” book, which includes photographs of lots of walls from around the world, personal stories and visual insights into our aspirations for urban living, was published in November 2013 and has been featured on CNN, TED, and AP News. Candy Chang was also a Keynote speaker at the 2015 Watermark Lead On Conference for Women.
The worst advice I’ve ever heard about writing books!
The worst advice I’ve ever heard about writing books begins with the assumption that writing the book is the only reason for the writer to complete the book. Most writers have an idea of what they want to accomplish with their book. Some reasoning is transparent, like entertainment or information. In most cases the author wants their book read by as many people as possible. This brings into play a whole galaxy of “must-do things” that goes beyond finishing the manuscript.
Few people write books just to see their name in print. For those few people, the Internet offers a broad array of publishers and prices, more precisely printers, eager to fulfill the need. However, entertainment and information requires mass penetration of the probable market for whatever the topic covers. In these cases, beginning at the end can be more appropriate. Developing and refining an audience for the book, starts the journey on a successful path.
So, some of the worst advice begins with the phrase “just do it”regarding actually writing the book. Thinking through why you want to write the book is just as important as the pen or the keyboard. The next most valueless point assumes you have already written the book, so you must get a literary agent. Now a whole new toolbox comes into active use.
To get a literary agent you have to write a query letter and a proposal. A query letter has one purpose, convince the recipient to look at your book, giving you a better chance of selling it. The query letter is a sales tool, a sales letter selling your book. Yes, it gets deeper.
Writing a successful query letter involves analyzing your manuscript and writing a compelling synopsis. A synopsis is not a step-by-step description of what happens, but the emotions that accompany the actions, fear, hope, excitement, and disappointment presented at each turn of the events. Here the use of your writing talent may have to be tweaked to illustrate your marketing and salesmanship. A problem, if this is not one of your strong points.
Next, your proposal letter should be the result of research that identifies an audience for your manuscript. Again, not a step-by-step description of demographic labels, but a compelling argument matching the essence of your book to the needs of a targeted segment of your probable audience. Unless your book is about “marketing psychology” this may severely tax your patience.
Once you have secured an agent who then snares a publisher and more money, you need to determine what you need the publisher to do that will propel your book to the best-sellers lists. The more expensive publishers often have a marketing package on hand for the client. Instead, you may have to suggest a social marketing plan to support your work. What makes this part of the “bad advice collection” is that a writer is seldom necessarily a social marketing campaign designer.
The core point of this journey down “the rabbit hole” of becoming a published author, resides in the fact that the gift of the author is on the written page. In this high-tech low-touch society, delivering your artistic gift to the public, requires a completely different skill set than that of a talented author. In fact, best sellers are grown, they don’t just happen under the rainbow of “write it and they will buy.”
Reject the worst advice you’ve ever heard about writing books, open your thinking to an exciting new approach to publishing – one that starts with the end that in mind. Why not sell your first thousand books before you have written a single word?
The time is now and the choice is yours, take action – turn the page, today.