Just Stop It!

There are a few things all business owners need to stop doing.

  • Stop thinking you can spend NO money on advertising your business and make a LOT of money
  • Stop spending more than 2 hours a week on social media pretending you are making money
  • Stop spending on things that do not increase the business income
  • Stop working all weekend without a break
  • Stop stalking prospects that will never become customers
  • Stop going after people who will NEVER spend ANY money with you
  • Stop hiring poorly
  • Stop joining groups that do not promote your business or help you grow.
  • Telling people you make 7 figures when the links on your website don’t even work

Just stop it!

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Aflac Sponsors College Football’s Heisman Trophy

Aflac Inc. (AFL), the world’s largest supplier of supplemental health insurance, has agreed to sponsor the Heisman Trophy, given to college football’s best player.

Aflac, which didn’t give details of the multiyear partnership, said its sponsorship will begin this season in the 77th year of the award.

“We know our accounts, agents and brokers are passionate about the game, so we are excited and honored to team up with this coveted award which recognizes the most outstanding college football player in the U.S. and represents the pursuit of excellence,” said Michael Zuna, senior vice president and chief marketing officer, in a statement.

The partnership allows the Columbus, Georgia-based company to offer exclusive, Heisman-themed experiences to its accounts and brokers, Aflac said.


Volkwagen Multimillion-dollar sponsorship for MoMA

Studio-Dee / Pixabay


Volkswagen AG (VOW) and the Museum of Modern Art announced a two-year, multimillion-dollar sponsorship in New York today.

The deal will provide funding for: an exhibition of international contemporary art at MoMA’s Long Island City, New York, branch, PS1, in 2013; a series of installations in the Abby Aldrich Rockefeller Sculpture Garden; an expansion of online education; and the acquisition of two works by Belgian artist Francis Alys, whose current retrospective at the museum is sponsored by Volkswagen.

The company and the museum declined to disclose the total amount of the sponsorship.

“The scale of support is absolutely remarkable from our perspective,” said MoMA director Glenn D. Lowry.

You can start by getting smaller sponsorships and then growing your skill level to include huge deals.


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