Publicity is something you have to keep working at. Try blending your news with a combination of things. For example:

• Rosie O’Donnell goes on Oprah to talk about her relationship break up, her melt down on the view and oh yes…. Her NEW MOVIE!
• George Clooney on the back of a successful movie decides to head up a huge fund raiser for Haiti.

Doing more while you are on top is important. Boosting mundane news with stuff people want to learn about it can work wonders! (more…)

A recent poll found these words are the overused in media and in business. Are you still using these tired terms? (more…)