A lot of people were horrified to hear of Gifford being shot. Social media was buzzing with questions and updates and quickly came to the conclusion that Sarah Palin has somehow induced it. Many journalist wrote about her style of interview and how she had Democrats in ‘Crosshairs’ on her website. They felt it might be dangerous and many said so. Regardless of which side you fall on, Sarah Palin now has some bad publicity to deal with. Here are some of the things she could think about doing.
If you are in business long enough you will have to deal with some bad publicity. Everyone has unhappy customers. Some unhappy customers go to the press or put it on a website to complain. I personally have complained via the web about a company I was unhappy with. You have to realize it is part of business. You can choose to let the bad publicity sit there. What will happen? Well, you cannot control the consequences. You might have a lot of potential customers turn away from you. You could open yourself up for other type of lawsuits because people see vulnerability. If you never clear it up, you will never know when it will come back. I never recommend ignoring bad publicity, especially in an emergency.
I do recommend being ready for these emergencies. You can do a lot of things to help mitigate the backlash. You can make sure only one spokes person from the company talks to media. Right now, as I write this article, Sarah Palin is advocating that people pray. Will it answer all her detractors? No, but it will make some people feel that she is concerned about the trend that is happening and her contribution to it. For a lot of people that is enough. After all, she did not force the man to pull the trigger. Palin did have the courage to speak for herself and not allow a spokes person to speak for her during this tragic time. Having a spokes person speak for you when bad things are happening makes you look guilty. No matter how great the spokesperson is, the public will feel you are avoiding their gaze because of guilt.
In the face of bad publicity you can do a good deed. When the founder of Facebook realized that he seemed like a jerk, he made a huge philanthropic donation on Oprah so that people could see he was a good guy. After that he was named Time’s Man of the Year. Of course, it was not just because he gave the donation, but that helped!
Dr. Wright is the founder of PR Fairy HQ, a publicity site for business owners to learn how to get the publicity they deserve. You can get a free Los Angeles Media List when you visit www.prfairyhq.com
Great, you’ve finally got a call to do a radio show interview! This is what you’ve been waiting for to secure widespread exposure of your heartfelt topic of choice. It’s the type of discussion that you expect to lay a path toward resolution, giving you a much needed experience of the peace of mind you’ve campaigned for since the incident that has changed the quality of your life.
However, what you want, expect or intend from the interview may be completely crushed if you haven’t cleared vital pre-interview areas of attention. It may become the foundation of “why you should pass on that radio interview.”
Begin your interview preparation with listening to at least 3 episodes of the program. Make sure the culture of the show matches your specific topic. Programs celebrating technology advances in air-driven “hammer guns,” may not match your issue with the labeling of genetically modified foods.
Do you have any idea about who the audience is? We often focus on the audience’s size instead of its listeners mindset. This valuable “who” can determine your acceptance or rejection of an offer for a radio interview.
Very important, have you created a way for people to connect with you beyond, “go to my website?” In this age of mobile marketing, you need multiple ways to connect via text messaging and social media.
Another point, you don’t have anything to share except stories of your clients. The interview is not an advertisement for you as an individual. Also, to assure the best audio quality, do not plan on doing the interview in your car while you drive. Plus, do not plan on doing the interview with your family and friends all around you. Respect the listeners by devoting your full attention to the interview.
Finally, your show-prep should include some discussion with the host or producer. You don’t know what they want to talk about, you assume its your topic – always ask. Check in, you never know what they have in mind, it could be even better than what you planned.
All of these points should illustrate the importance of profession “coaching” whenever you have an opportunity to interact with the media. The very same professional support often emphasized on WPTV every month. Watch people in the latest news cycle present their perspective to get the powerful or weak impact of preparation for interviews with the media.
Many people have co-hosts for their podcasts, radio shows, web shows and television shows. Some even have co-bloggers for their blog. Why? Because you can create a great environment for your tribe when you have two people at the helm.p>
There are a few people who do it really well. Think Regis and Kelley- Well, now it’s Kelly and Michael! Che Brown and Trevor Otts own it in the online webinar space. Penn Jillette had a co-host on his blog talk radio show. Co-hosting is an art!
Co-hosting is a great way to learn quickly with a partner who can give you great feed back. Even if you just have a chance to Co-host for one show, you should do it. Why bother? Exposure to their market.
Co-hosting is a great way to spin off your own show or podcast! You’ll have an audience ready to follow you.
Soon you will be hearing about Wright Place Studios. This is where I will be media training and producing shows for people. With this training, you can start off your show with success and not wait years to grow your audience.