7 Activities That Waste Tons of Time
September 12, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
Time wasters can be the downfall of any business. Especially if you are a Solo Entrepreneur. This article will cover the 7 things that waste tons of time and do not give you anything in return. You?ll learn to save time and keep your business growing.
1. Rabbit Trails: Here is how it goes, you get a great idea, and you jot it down and start writing out a business plan and who you want on the team. You write out the idea as much as you can, dreaming of the cash that will be flooded upon you when you launch this. An hour or two later, you look up and the work you were working on is still there. Yes, that boring work, is staring at you like Gieco Money.
The cure: Get small note book to jot down ideas and the basic nuggets for later. Just in case that idea really can make you $1 million dollars, you don?t want to lose it.
2. To do list: They just never, never, never, never, never ever end! You add to them daily, you add what you left out last week or last year. Most items have no priority.
The cure: Have a project list, then with each project, list what has to be done for that project. You can focus better and better monitor exactly where your project is.
3. Deciding: You have a lunch appt and somehow you wind up volunteering to find out which place is midway and priced correctly and has the food you can both eat without someone having a gastric emergency or rash.
The Cure: Let them decide. Once you agree to the time and write it in your calendar, tell them to pick the place and you just show up. If you look at the address and feel like that?s too far to go for that meeting, cancel it and talk by phone. Re-evaluate why you wanted to meet face to face. If it?s not going to create real business for you, why are you doing it?
4. Searching Craigslist: You want to find the one thing. Your business can use you, you can use it and you know someone on craigslist must be selling it cheap! You look on craigslist for what you want, like everyone tells you to. Six hours later, you feel like you know Craig personally, however you still have not found your item, because people are constantly listing new items, you have to keep re-freshing.
The Cure: Get a FREE craigslist reader and use it, it can sort for you while you do something else. It also keeps you from getting caught up in the scam ads.
5. Doing everything yourself: You are overwhelmed, your marketing finally paid off. You have got great new customers coming in and you are ready to pull what is left of your hair out!
The Cure: Virtual Assistants. Be clear on what you want done and know how long it should take someone, so that they are not charging you by the hour for nothing. Also if they have any contact with customers make several calls to them and listen to how they answer the phone. You want that person to help you continue to grow, not kill the growth.
6. The Telephone: You look over your schedule and realize you are spending too much time on the phone that is not productive.
The Cure: Timers: When you get on a call put on a timer, when it goes off, let the person know, you?ll have to pick it up later, you need to move on to your next appointment. This will train people to get to the point when they talk to you and not waste time. If the problem is YOU and not them, it will help you get to the point, go it?
7. Distractions: Depending on what you are doing and where you work, anything can be a distraction. The phone is not a distraction for me, I never feel compelled to answer it. I can let it ring until it goes to voice mail. If you are unlike me and feel like you have to pick up each call, turn the ringer off, so you can focus on finishing a task. That goes for email, tweetdeck and anything else that would make you stop what you are doing and do something else. The truth is this: multi-tasking does not work. I will not go into the brain science that proves it; this is something you can find for yourself. You have to remove what distracts YOU. It?s about YOU not me. Do not let anyone give you the list, make it yourself and start removing them one by one and find your productivity grow by leaps and bounds.
7 Activities That Waste Tons of Time
September 12, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
Time wasters can be the downfall of any business. Especially if you are a Solo Entrepreneur. This article will cover the 7 things that waste tons of time and do not give you anything in return. You’ll learn to save time and keep your business growing.
1. Rabbit Trails: Here is how it goes, you get a great idea, and you jot it down and start writing out a business plan and who you want on the team. You write out the idea as much as you can, dreaming of the cash that will be flooded upon you when you launch this. An hour or two later, you look up and the work you were working on is still there. Yes, that boring work, is staring at you like Gieco Money. Read more
PR?s Secret Role in Positioning
August 1, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
This article will define positioning for the business owners and how to use PR to boost their market position.
Positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the ‘relative competitive comparison’ their product occupies in a given market as perceived by the target market. It is about what is already in the mind of the target market. You must be in touch with reality, the reality of what is already in the prospects mind. It is very difficult to create something that does not already exist in their minds. Your goal is not to create something new and different. Your goal is to redirect what is already in their minds and retie those connections. Because people are constantly screening advertising information, we have to use positioning to get to our target market. By making our message super-simple we can overcome these filters.
As the business owner you to select the information that has the best chance of getting through to your target market. In advertising and business perception is reality. Getting your super-simple message through may seem like good luck. It is merely the result of great communication to the right audience. One of the easiest ways to get into someone?s mind is to be first. You also have to combine that with NOT giving the customer a reason to switch. Letting your target market know what you are doing is a great way to be first in their minds. School children are taught that Christopher Columbus found America. However, America is named after Amerigo Vespucci. Why? Because Vespucci spent a lot of time writing about the new world, his discoveries and theories. When he wrote Mundus Novus, it was translated in over 35 languages. Europeans credit Vespucci for discovering America and named it after him. Vespucci understood publicity and PR of his day. Columbus did not communicate a lot about what he found or did not find. No one really knew or understood what he was looking for. Vespucci came to America 5 years after Columbus and communicated, thus making himself first in the minds or Europeans.
Avis is a great example of a similar type story of using the combination of a super-simple message and PR. Avis is a great example of a similar type story of using the combination of a super-simple message and PR. Hertz is number one and Avis number 2. They had a slogan that went like this: ?we Try Harder?. Many people think they came up because they try harder. It was successful because it found a way to connect itself to Hertz. This is called an ?Against position?.
It?s a little different however it is easily used by anyone who is up against long standing solid competition. Independent coffee shops for example who have to compete against neighborhood Starbucks and Peete?s Coffee can easily make this stand. Getting your super-simple message out to media is easy when you have the correct training for it. Even a solo-entrepreneur or home based business can do it. You can forget about chasing the media and buying expensive media lists and waiting for calls from the media for an interview. Smart business owners who understand the power and leverage of radio are dominating their industries.
Dr. Wright will personally train you on a strategy that will get you on the radio any time you want with the Instant Radio Star program.
Go to http://wrightplacetv.com/instant-radio-star
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