The Starbucks Make-Over is Great for Publicity

Companies doing well tend not to change what is working. When logo changes are made, there is a lot of thought to it. The larger the company, the more money they are able to use in research and development of the new or changed logo. Smaller companies usually do not have enough capital to invest in much. The new trend with logo makeovers is to drop the letters or works. McDonald’s has many commercials and billboards where all they show is the arch. No hamburgers, no clowns, no mayors or thieves. Just the giant M. Starbucks has remade the logo without the words.

Starbucks coffee are the words that used to be inside the logo. Now, just the weird mermaid sits on your cup waiting for you to sip. The argument for them is that they are much more than coffee. You can eat breakfast there, listen to music, the Starbucks near me has a bookrack where you can take a book and leave a book on the honor system. The company wants to portrait that they are much more than coffee.  I have no idea what their real reason is for the change; perhaps it saves on printing costs. If you can find the fish, you can find their product. There is a large debate in the PR community about that. That debate has not hit mainstream yet.

When coke made a new formula (that sucked), it was news. When Sci-Fi channel changed to a strange name and new logo, the fans were enraged. They did not change it back like Coke did. It was great PR for a while. If you change your logo, get your back-story straight and tell it to the media. Why your logo has changed. What your new logo means, what your company is about. It’s better than a just-launched-my-business story because it gives the viewer a chance to see into the mind of the business owner. You will resonate with some and clash with others. It’s always ok to polarize people with your logo and message.  Your true customers will embrace it and others will walk away. This makes time for you to focus on real customers. As for Starbucks, I think they are betting on people being too sleepy before having coffee to notice the changes.

Printed Presentation Folders to Enhance your Proposal

Printed Presentation Folders to Enhance your Proposal

by Roger BrainTree

Printed presentation folders allow a company or business to add sleek looking designs and personal touch to a proposal. At first glance a presentation folder may seem over the top and nonessential, but this couldn’t be further from the truth. Custom printed folders can benefit your business by adding to your professionalism as well as increasing your customer base’s opinion of your business or service offered.

Functionality

On the most basic level printed presentation folders can benefit your business by adding an extra level of organization. Having just one kind of standard folder to use for all presentations will help improve organization by eliminating last minute scrambles to find a folder or showing up to a presentation without a folder. Also, just having one sort of standardized folder will allow you and your company to focus on a specific structure for the uniform organization of all presentations. The added structure provided by custom printed folders will allow you to focus more on coming up with good content for a presentation rather than worrying about how to organize it.

Promoting a Successful Appearance

In addition to aiding with structure and organization, printed presentation folders will benefit your business by promoting a successful appearance. Having a successful appearance can be the difference between a client choosing you or one of your competitors. It is a well known fact that appearance and presentation are some of the biggest influences for customers when they are considering purchasing a product or a service. Printed presentation folders will help to establish that you and your business are organized and professional. This added touch of professionalism will help to put the customer’s mind at ease making them more receptive to your presentation and information offered. As the custom printed folder will be one of the first things seen by anybody in a presentation, it is important that it looks professional and makes a good impression. Though it may seem like such a small detail a presentation with your company’s logo is sure to wow whoever sees it.

Additional Advertising

Beyond just promoting a successful image a printed presentation folder can function to provide additional advertisement for you and your business. A presentation folder with your company’s name and logo will make at the very minimum a subconscious impression in your customer’s mind. The more you can visibly present your company’s name and logo the better. More visual presentation of your logo and name will increase the chances of gaining clientele or sales. Furthermore, if you leave the presentation folder with a potential customer it leaves a visual reminder of whom and what your company is.

The Bottom Line

Obviously having a printed presentation folder alone is not going to sell your product or service. However, coupled with a solid business model, presentation folders will help provide that extra amount of professionalism that will place you a notch above your com

Branding Your Company Logo on Giveaways

By Joseph Alexander

n this day and age of economic decline, everybody (and we do mean everybody) loves a freebie, which makes branding your company logo on giveaways a very effective means to establish your company’s image by providing your potential customers and existing clientele with a useful item that is well-regarded and appreciated. Many companies are finding that this type of marketing has become more affordable than ever and are taking full advantage of the opportunity that promotional giveaways affords them for brand recognition and establishment of credibility for their businesses.

Multiple Opportunities with Company Giveaways

There are various promotional items that you can personalize and customize to give to your customers. Some of the options include hats, tee shirts, jackets, toys, magnets, tote bags, pens, calendars, key chains, and more. Depending upon your budget, you can incorporate one or more promotional items into your giveaway to maximize the number of times that your company’s information is seen. The general rule of thumb is that the more durable, attractive, and purposeful a promotional item is, the longer that promotional item will be in use by its recipient – giving you the most exposure and opportunity for brand recognition that your business needs to be as successful as possible.

Designing Your Logo Giveaways
When designing the free promotional item that you will give to prospective clients and customers, always keep functionality and aesthetic appeal in mind. For instance, no one wants to receive a free pen only to find that a week later it has run dry and has to be tossed out, or a tee shirt that shrinks up two sizes too small after the first wash. In the same regard, everyone loves to receive a no-cost item that will last through multiple uses (and so do you, as a business, because this widens the window of opportunity for your free item to be seen, and thus, your company to receive exposure). Always purchase the items that you plan to give away to your target audience from a reputable distributor to receive the best quality.

Distributing Your Company Giveaways

Not only will your existing customers appreciate a freebie from you, promotional items given to potential customers are well-received and give the customer an idea that your business has credibility. This is a stepping stone to invoking trust in your company that is essential to grow your business to its maximum potential. Certain free logo giveaways that can be used all year long (such as calendars and mouse pads) give a lot of intimate exposure for your marketing efforts, while giveaways like tee shirts and hats provide public exposure for your company every time that the item is worn in public. Most companies distribute their logo giveaway items at the point of sale or point of contact with current customers or at trade shows and conferences.

Build your brand and get noticed with a custom small business logo design. Joseph has been helping businesses build their brands and raise awareness by providing professional but cheap logo design services for new start ups on a budget. http://www.logonerds.com

NOTE FROM WRIGHT PLACE TV:
Product placement is what it is called when you give you products away on tv to an audience or with a special offer.
go to http://wrightplacetv.com/ad-rates to find out how to place your products on the Wright Place TV Show