Wright Girls Teaches Investing
November 7, 2018 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
I’ve been teaching people how to fund, grow and expand their business using crowdfunding techniques for the past 6 years. In the past three
I added information about investing using crowdfunding and other “new” techniques. While I am not a fan of fads. I do want people who have
traditionally been kept away from investing to understand that they can learn to invest. No longer do you have to be an millionaire to invest.
You can begin investing with as little as $100. You can begin to put your money to work. We want our money to work because it can work 24 hours day.
Not everyone is made to be a business owner but everyone can learn to invest their money. If you are not “numbers” person, remember to that you are investing in
companies and people. You’ll want to focus on what they are doing in the world, and if they are profitable.
If you are a numbers person, you’ll have plenty of things you can participate in to grow your investment egg.
While it’s called Wright Girls, it’s open to anyone of any age who wants to learn. In fact, I look forward to the first guy who joins!
It will be open soon with our first class. How will you feel when you learn how to invest and change your future? When you really
understand how things work and how YOU can work them? Financial confidence will make you powerful.
Maybe you can’t change everything, but you can handle YOUR change!
If you have between $500 and $10,000 set aside to invest and want to learn about
the different ways you can invest it before you put your into anything, then this educational site
is for you. Sign up to learn more and get the first alert of when class is open.
http://www.wrightgirls.org
The Starbucks Make-Over is Great for Publicity
July 9, 2015 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
Companies doing well tend not to change what is working. When logo changes are made, there is a lot of thought to it. The larger the company, the more money they are able to use in research and development of the new or changed logo. Smaller companies usually do not have enough capital to invest in much. The new trend with logo makeovers is to drop the letters or works. McDonald’s has many commercials and billboards where all they show is the arch. No hamburgers, no clowns, no mayors or thieves. Just the giant M. Starbucks has remade the logo without the words.
Starbucks coffee are the words that used to be inside the logo. Now, just the weird mermaid sits on your cup waiting for you to sip. The argument for them is that they are much more than coffee. You can eat breakfast there, listen to music, the Starbucks near me has a bookrack where you can take a book and leave a book on the honor system. The company wants to portrait that they are much more than coffee. I have no idea what their real reason is for the change; perhaps it saves on printing costs. If you can find the fish, you can find their product. There is a large debate in the PR community about that. That debate has not hit mainstream yet.
When coke made a new formula (that sucked), it was news. When Sci-Fi channel changed to a strange name and new logo, the fans were enraged. They did not change it back like Coke did. It was great PR for a while. If you change your logo, get your back-story straight and tell it to the media. Why your logo has changed. What your new logo means, what your company is about. It’s better than a just-launched-my-business story because it gives the viewer a chance to see into the mind of the business owner. You will resonate with some and clash with others. It’s always ok to polarize people with your logo and message. Your true customers will embrace it and others will walk away. This makes time for you to focus on real customers. As for Starbucks, I think they are betting on people being too sleepy before having coffee to notice the changes.
Discover 8 useful tips to attract more potential investors to your business
December 6, 2013 by Dr. Letitia Wright
Filed under A Note for You, Front Page, Wright Ideas
1. You Should Concentrate On Your Industry
Almost investors were small successful entrepreneurs in the past, and they will invest in some people who know their prior industry experience. All investors will invest in companies of people who have a lot of experience in this field of business
2. Target Investors Interested In Your Business:
Some investors only like to invest in the seed or start-up companies, and other investors find the later stage ventures for investment. Therefore you should find the right investors who are interested in your business.
3. Clear Plan
You need to have a good plan and good preparation for your business. You cannot find any investor if you cannot show them a clear plan with the advantages and disadvantages. Clear plan can be the first and important factor which affects your success along with all answers about how you can build your business, how you can get profits from your business, and how many risks can happen, and how can you deal with all risks.
- 4. Make Connections
You have a good plan, and how you can show to some potential investors? And how you can find the right investors who will interest in you plan? Those are always the headache questions for you. You can connect to some investors via a business associate, lawyer or accountant who can help you get more investors’ attention. You also can find other way to meet people with heavy pockets at the very least attend a venture capital conference or some meeting of investors. Or you can use network to discover your opportunities.
- 5. Be Persistent And Patient
All the entrepreneurs should be committed, thick-skinned, and passionate. Finding investors to raise your capital is a time-consuming process. It can take 50%-70% of total time for a startup entrepreneur to raise capital from potential investors. This process can be longer.
- 6. Build A Team
One of the most important things you must know is that all investors need to see not only your commitment, therefore you can cooperate some talented friends or other people to the venture. By this way, you can get the trust of all investors.
- 7. More Than An Idea
If you have only one plan, you can get some ricks, and that cannot attract any investor. You need more than one idea in your plan. You should prepare for anything before it comes.
- 8. Articulate A Clear Vision
You should spell out how you plan to get from point A to B to C because investor wants to cooperate with the good entrepreneurs who are bright, committed and flexible. All investors have experience of the first plan; and they always think that the first plan isn’t usually successful with some real factors such as wrong product or market and even wrong channel or approach.
If you have a good plan, but you cannot deal with tight budget or you cannot find potential investors, your plan cannot gain the full success. There are 8 tips for you to attract more investors.
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