ASSESSOR PRANG HELPS SMALL BUSINESSES IMPACTED BY COVID-19
July 2, 2021 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
| A property owner can reference the current assessed value of a property at the Assessor’s website at www.assessor.lacounty.gov. For more information about filing a Decline-in-Value review, click here. |
| LOS ANGELES, CA – Los Angeles County Assessor Jeff Prang has taken proactive steps to assist small businesses impacted by COVID-19. The Assessor is proactively reviewing real property and business property to determine if they are entitled to property tax relief. Although home prices have skyrocketed during the pandemic, many small businesses and retail property owners have struggled to hang-on despite significant losses. In Los Angeles, as of January 30, 2021, total small business revenue decreased by 34.9% compared to January 2020. “So many have suffered through the pandemic and may not be aware that my Office has a process that may provide temporary tax relief,” said Assessor Jeff Prang. “I am sending letters to small businesses that may qualify with information about the Decline-in-Value review program.” A decline-in-value occurs when the current market value of a property is less than the current assessed value as of January 1. The 2021 Decline-in-Value filing period is July 2, 2021 through November 30, 2021. Online applications will be available beginning on July 2, 2021. “Once we have completed our review, those properties receiving reduced assessments will be issued a corrected bill,” Assessor Prang said. “This has been an incredibly difficult time for business owners and I urge businesses to avail themselves of this program, if their real property or business personal property was negatively impacted.” A property owner can reference the current assessed value of a property at the Assessor’s website at www.assessor.lacounty.gov. For more information about filing a Decline-in-Value review, click here. |
| Assessor Prang was first elected in 2014 and is the 27th Assessor for Los Angeles County. He runs the largest office of its kind in the nation, employing 1,200 people with an annual budget cresting near $200 million. The 2020 assessment roll topped out near $1.77 trillion and provides about $17 billion in vital public services. For more information, please visit us online at Assessor.LACounty.gov, on Facebook at Facebook.com/LACAssessor, or on Twitter at @LACAssessor.### |
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January 18, 2019 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
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The Starbucks Make-Over is Great for Publicity
July 9, 2015 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
Companies doing well tend not to change what is working. When logo changes are made, there is a lot of thought to it. The larger the company, the more money they are able to use in research and development of the new or changed logo. Smaller companies usually do not have enough capital to invest in much. The new trend with logo makeovers is to drop the letters or works. McDonald’s has many commercials and billboards where all they show is the arch. No hamburgers, no clowns, no mayors or thieves. Just the giant M. Starbucks has remade the logo without the words.
Starbucks coffee are the words that used to be inside the logo. Now, just the weird mermaid sits on your cup waiting for you to sip. The argument for them is that they are much more than coffee. You can eat breakfast there, listen to music, the Starbucks near me has a bookrack where you can take a book and leave a book on the honor system. The company wants to portrait that they are much more than coffee. I have no idea what their real reason is for the change; perhaps it saves on printing costs. If you can find the fish, you can find their product. There is a large debate in the PR community about that. That debate has not hit mainstream yet.
When coke made a new formula (that sucked), it was news. When Sci-Fi channel changed to a strange name and new logo, the fans were enraged. They did not change it back like Coke did. It was great PR for a while. If you change your logo, get your back-story straight and tell it to the media. Why your logo has changed. What your new logo means, what your company is about. It’s better than a just-launched-my-business story because it gives the viewer a chance to see into the mind of the business owner. You will resonate with some and clash with others. It’s always ok to polarize people with your logo and message. Your true customers will embrace it and others will walk away. This makes time for you to focus on real customers. As for Starbucks, I think they are betting on people being too sleepy before having coffee to notice the changes.
