The $15 Cup of Coffee
May 15, 2017 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
First of all I want to commend the coffee shop for being able to sell a $15 cup of coffee. Before you start whining about how that cup of coffee is 3 gallons of gas in Los Angeles, let me just say save your Anti-entrepreneurism for someone who cares.
There some coffee shops selling $15 cups of coffee called Panama Esmeralda Especial Reserve. I believe in entrepreneurs and I love the ones that beat the odds. They found the formula for success. They found a way to stand out, they offer a luxury item and found the audience for this item. The people who drink this do not mind paying $100 for a half a pound of this rare coffee. If coffee is your passion this is a great way to indulge and splurge and even entertain your friends.
Marketing, Marketing, Marketing!
This is what it’s about people. Finding the people to serve and giving them exactly what they want. They want an exclusive coffee experience. These coffee shops serve it up. It doesn’t cost too much when it’ something you want. What’s the lesson here?
- Be different in more ways than just the low price leader, not everyone wants to shop at Wal-Mart
- Brag about it, get some publicity on your business going, tell some people!
- · Find your real audience, do not worry about the people who cannot afford what you have, find the real fans, they can always afford it.
- · Give the value the FANS are looking for, forget about your critics.
- Besides last time I checked, you can’t drive your car on coffee, so who cares how many gallons of gas that cup of coffee equals?
What’s your take on this? Is the $15 cup of coffee genius or insanity?
Leave your comment below !
Organicka : Crowdfunding Easy Nutrition
December 12, 2016 by Dr. Letitia Wright
Filed under Crowd Funding, Front Page
Organicka is a new platform being created to help people have great nutrition and easy to access supplemental nutrients. Everyone needs to be healthy, and this platform is the solution. The creators, Lukes Ploetz also has a dream of help to cure malnutrition around the world. Ploetz believes his team is going to succeed because they uniquely qualified to take on this endeavor because of:
· The team’s experience
· The unique idea and plan for execution
· Their passion for the industry and need for change
· Their superior components
· Their networks that are working tirelessly to see this rise to the top
Their company is passionate about creating an unmatched solution that’s easy to use. The company will run the business based on the mission statement of providing a health platform to help anyone deal with their health and wellness needs.
I asked, “How does this project look?” “We also have some awesome perks, everything from early memberships to live chats with the founder. We even have early bird passes where you can be one of the select few to join us in our soft launch. This means you will be the first to try our platform when it goes live. But if you are just interested in joining us in any way I recommend doing it now. As we are offering super low pricing on all of our awesome perks through this campaign only. And like all good deals, these are limited, and they won’t last long. ” says Ploetz.
You can check out the details of this here
https://www.gofundme.com/organickafood
Cornucopia’s ‘Green Goddess Crowdfunded €50,000 in 48 Hours
June 23, 2016 by Dr. Letitia Wright
Filed under Crowd Funding, Front Page
This comes from the article Crowdfunding foodies raising lots of dough by Deirdre Reynolds
Many restaurants are now turning their backs on the banks when it comes to seeking finance and using their customers, family and small-time investors to fulfil their food dreams. Retailing at €3.95, Cornucopia’s ‘Green Goddess’ – infused with apple and the ubiquitous avocado – is just one of the trendy cold-pressed juices new to shelves here after the company successfully crowdfunded €50,000 in only 48 hours.
Meanwhile, back at the city centre eatery, eagle-eyed regulars may have noticed the shiny new service counter, also installed no thanks to the banks recently.
“We were in something called Food Works [a business programme run by Bord Bia, Enterprise Ireland and Teagasc] with our juice product and they recommended crowdfunding,” explained Deirdre, who set up the health-food-store-turned-wholefood restaurant with her late husband, Neil, in 1986.
“I had some experience of working with the crowd because when I was turned down for planning permission to turn the building beside us from retail to restaurant. I went to my customers and I got a petition going. Two thousand people signed it [saying], ‘Please give her planning permission’, over a two-week period,” says Deirdre.
Why this is important: When you read the article you can see that she had her tribe lined up. Not only had she successfully rallied them before, they are able to create change. Now, the second time around they are bigger and stronger. That’s why we offer clients a tribe building program before they crowd fund, so that they can get a tribe that will work and put in money.
Read the rest of the article here:
http://www.independent.ie/life/food-drink/crowdfunding-foodies-raising-lots-of-dough-34808489.html
Want to learn how to get started on your own crowdfunding? Download the book below for free! Click the book now.