KTLA Channel 5 New- Los Angeles and Crowdfunding

I was recently on the news talking about Crowdfunding and scams- here is the video, let me know your thoughts and anything you would like to see me cover in the future.

5 Reasons Why You Need a Fashion Recruiter

The fashion industry is fast-paced, high-profile, and intensely competitive. How do you know you’re meeting your fashion staffing needs with the best and brightest talent? Read on for five reasons why working with a fashion recruiter like CM InStyle makes smart fashion sense.

1. Access

This business is all about who you know, and fashion recruiters make it their business to know everyone — from major players to up and comers. A fashion recruiter can help you identify your company’s next creative geniuses, business innovators and tech superstars. Whether you’re looking to make a full time hire or to expand your contingent workforce, these fashion staffing experts put their extensive knowledge and networking connections to work to help you meet your creative recruitment needs.

2. Resource Management

Are your creative efforts best spent sorting through throngs of candidates looking for fashion careers or making the decisions that will lead your company to success? Because a talent acquisition specialist is devoted to whittling down the glut of applications to the top tier of salespeople, designers, buyers, planners, merchandisers and more, your creative team is freed up to focus on what you do best.

3. Personalization

The best fashion staffing experts understand that true creative talent can’t always be qualified and quantified in a portfolio or resume. It’s their business to know your business, along with delving deeper to identity talent that’s a perfect match between their specialized offerings and your unique staffing needs and overall company culture.

4. Speed

Retail recruiters and contingent fashion recruiters are keenly aware that deadlines wait for no one. Have a last minute staffing need? These industry experts are positioned to help you meet your deadlines — both in terms of short-term and long-term staffing needs. They’re also willing to remain on the trail until they’ve found the perfect candidate.

5. A Labor of Love

Because fashion recruitment is a true labor of love, fashion recruiters are relentless about following trends, understanding the market, and doing their part to accelerate the fashion industry. Combining a creative approach with practical business savvy and fashion industry foundations, they offer a best-of-both-worlds solution for contemporary fashion businesses looking to gain the leading edge.

Why you should pass on that radio interview!

Great, you’ve finally got a call to do a radio show interview! This is what you’ve been waiting for to secure widespread exposure of your heartfelt topic of choice. It’s the type of discussion that you expect to lay a path toward resolution, giving you a much needed experience of the peace of mind you’ve campaigned for since the incident that has changed the quality of your life.

However, what you want, expect or intend from the interview may be completely crushed if you haven’t cleared vital pre-interview areas of attention. It may become the foundation of “why you should pass on that radio interview.”

Begin your interview preparation with listening to at least 3 episodes of the program. Make sure the culture of the show matches your specific topic. Programs celebrating technology advances in air-driven “hammer guns,” may not match your issue with the labeling of genetically modified foods.

Do you have any idea about who the audience is? We often focus on the audience’s size instead of its listeners mindset. This valuable “who” can determine your acceptance or rejection of an offer for a radio interview.

Very important, have you created a way for people to connect with you beyond, “go to my website?” In this age of mobile marketing, you need multiple ways to connect via text messaging and social media.

Another point, you don’t have anything to share except stories of your clients. The interview is not an advertisement for you as an individual. Also, to assure the best audio quality, do not plan on doing the interview in your car while you drive. Plus, do not plan on doing the interview with your family and friends all around you. Respect the listeners by devoting your full attention to the interview.

Finally, your show-prep should include some discussion with the host or producer. You don’t know what they want to talk about, you assume its your topic – always ask. Check in, you never know what they have in mind, it could be even better than what you planned.

All of these points should illustrate the importance of profession “coaching” whenever you have an opportunity to interact with the media. The very same professional support often emphasized on WPTV every month. Watch people in the latest news cycle present their perspective to get the powerful or weak impact of preparation for interviews with the media.

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