Why you should pass on that radio interview!

Great, you’ve finally got a call to do a radio show interview! This is what you’ve been waiting for to secure widespread exposure of your heartfelt topic of choice. It’s the type of discussion that you expect to lay a path toward resolution, giving you a much needed experience of the peace of mind you’ve campaigned for since the incident that has changed the quality of your life.

However, what you want, expect or intend from the interview may be completely crushed if you haven’t cleared vital pre-interview areas of attention. It may become the foundation of “why you should pass on that radio interview.”

Begin your interview preparation with listening to at least 3 episodes of the program. Make sure the culture of the show matches your specific topic. Programs celebrating technology advances in air-driven “hammer guns,” may not match your issue with the labeling of genetically modified foods.

Do you have any idea about who the audience is? We often focus on the audience’s size instead of its listeners mindset. This valuable “who” can determine your acceptance or rejection of an offer for a radio interview.

Very important, have you created a way for people to connect with you beyond, “go to my website?” In this age of mobile marketing, you need multiple ways to connect via text messaging and social media.

Another point, you don’t have anything to share except stories of your clients. The interview is not an advertisement for you as an individual. Also, to assure the best audio quality, do not plan on doing the interview in your car while you drive. Plus, do not plan on doing the interview with your family and friends all around you. Respect the listeners by devoting your full attention to the interview.

Finally, your show-prep should include some discussion with the host or producer. You don’t know what they want to talk about, you assume its your topic – always ask. Check in, you never know what they have in mind, it could be even better than what you planned.

All of these points should illustrate the importance of profession “coaching” whenever you have an opportunity to interact with the media. The very same professional support often emphasized on WPTV every month. Watch people in the latest news cycle present their perspective to get the powerful or weak impact of preparation for interviews with the media.

Small Business SEO: Google My Business Or Pay For Performance SEO Pricing?

Small business SEO is the cornerstone of every small business marketing campaign. Organic traffic from Google can mean bank for your business. It can be a game changer.

Search engine optimization pays for itself. Think about traditional advertising — you pay for ad placement and hope to get results. If no new business rolls in, you’re back at square one.

The difference when it comes to small business SEO is that the investment you make continues to keep paying you back long afterwards. That’s the reality of ranking for a profitable keyword. When someone types in what they are looking for and finds you, what else can be better?

Used in tandem with on-page SEO, it’s a powerful strategy to add to your marketing arsenal.

Google My Business: Is It Good For SEO?

Google My Business is a free tool by Google aimed at helping small business owners manage their online presence easier. It combines Google Places and Google+ pages with Search and Maps to make updating your business information with Google a breeze.

Does it help your small business SEO campaign?

Sort of.

While it is important to optimize for your local market, Google My Business will not build links to your website or help you with on-page optimization. And those are the two areas to be concerned with the most.

What You Need To Know About SEO Services Pricing

Affordable SEO can fall into four different categories:

• By the hour
• By the project
• By retainer
• Pay for performance

SEO Services Pricing (Hourly):  

Hourly SEO pricing is typically the most expensive. This is usually reserved for SEO experts who work with an agency or are training a team or business owner over a set amount of hours. This is almost never a good option for small business owners because SEO takes time. A well optimized SEO campaign can still take around 3 – 6 months.

SEO Services Pricing (Project-based):

Project-based SEO pricing can be a good option for specific tasks. Say you need to train your in-house team or you want a consultant to lay out a strategy for you to tackle on your own. Projects typically fall into SEO audits, link building campaigns, or creating the actual strategy.

SEO Services Pricing (Monthly Retainer):

Monthly SEO packages are the norm. With this level of service clients are outsourcing strategy and execution. It’s very normal for monthly small business SEO services to require a contract of up to 6 months to a year.

SEO Services Pricing (Pay for Performance):

 Pay for performance SEO focuses on bringing results first.

 No money upfront. Here an SEO service provider will work to promote higher rankings for their client, and once that customer starts ranking for their keywords, they then would begin paying for the service.

Not too many companies offer this level of small business SEO service. Most SEO companies stay away from this pricing model because it makes them really live up to what they say. If a customer does not rank, they don’t pay. It’s for this reason that companies that offer pay for performance SEO truly must understand Google and how to rank websites because if they don’t, they don’t earn any money.

Which means they wouldn’t be in business for long.

Some Tips on Buying Watches Online

If you happen to be in the market for buying watches online, don’t worry, it really is a great place to look. You can be sure to find inexpensive watches, as well as luxury brands online. Also, you will also be able to find new and used, authentic and replica, and, unfortunately, fake watches.

I have no doubt you would have heard all those horror stories about people getting completely ripped off trying to buy a Rolex for $1,000, on eBay, or anywhere else on the Internet. To begin with, scams such as this did not originate online, and just like in a traditional marketplace, there many things you can do to help protect yourself. Secondly, there are several instances where greedy and just plain ignorant consumers carelessly get involved fraudulent deals, and then complain they have been ripped off. You must remember that there are scammers everywhere, and they aren’t that hard to spot if you put in a little effort. Remember the old adage – “if it seems too good to be true, it probably is!”

Don’t expect to buy an Omega Timepiece for $300m, and how could you possibly want to? The whole point of buying more expensive, more sophisticated watches, is that they are an accurate representation of where you are in life. If you can’t afford that bright, shiny new watch just yet, it doesn’t matter. A nice watch such as a Tissot, might be better suited to your current financial situation in your life. When it does come time to invest $50,000 on your wrist, those watches will be right there waiting for you!

Anyway, let’s get right to it, and learn what not to do first when buying watches online.

• Never buy a “Rolex” that is valued at tens of thousands of dollars for a thousand dollars, and hope that the seller has no idea what he or she is doing. There is no doubt that you are the fool.

• Never buy luxury watches online from someone who doesn’t have a good reputation. If you are unable to speak to someone on the phone, or you have that nagging feeling deep inside of you, be sure to look elsewhere. It’s plain common sense. Be sure to do your due diligence and check out the seller’s guarantee and return policy, and you’ll also want to see if they are a member of any accredited organisations.

• Never buy a watch from a website that has no purchase protection. Websites such as PayPal and eBay both have measures to ensure that any fraudulent sales can be resolved quickly. Thankfully, eBay is one of the safest places to process an online transaction. Also, you’ll be able to check out a sellers’ feedback.

Although the above advice might seem pretty straightforward, you would be very surprised at how many cases of fraud could have been avoided if the above three steps had been followed. Furthermore, counterfeiting in the watch industry can tend to scare off customers from shopping for watches online. Once again, adhering to the above three tips, as well as keeping in mind the company’s return policy, is a god way of protecting yourself.

The good news is that the best fakes can easily be found out, and all it takes is a call to the manufacturer who can check the serial numbers. Again, this is why you should take notice of the watches guarantee, and especially the period of time you have to return the watch. You will want to have enough time to be able to bring your watch to an objective watch store, and/or call the company itself to find out the serial number. You would definitely be doing the same thing if you were purchasing your watch from a retailer, who wasn’t an authorized dealer.

This then brings us to the advantage of buying something such as a Swiss watch online. To put it simply, the biggest advantage you have is the price. You will be able to save 25-30% from buying watches online, compared to an authorized dealer, or perhaps a regular jewelry store. In saying that, online retailers have less overheads, which allows them to pass on the savings to the consumer. Unfortunately, authorized dealers do not sell online, and the manufacturers very rarely sell watches online directly. This means that the best way to buy luxury watches online is through a reputable seller. If there is a problem with your purchase, as long as you can return it, I would recommend taking the savings.