Digital vs. Print Collaterals

Most of the time, your success to earn sales and branding depends on the materials you give out to the public. You probably engaged a Graphic Design Company to create a nice brochure for your business and then used another company delivering printing services Singapore to produce it so that you physically have something in hand. You need to get hold of the right marketing collaterals that can promote your products and services and not break your sales. Now, the question is what materials should you use to capture the attention of the consumers and encourage them to do purchases from you? You are now going to think hardly if you are going for the modern approach and go digital or the traditional way and produce marketing collaterals with the service of a printing company. If it is for a marketing campaign or a specific event you might even think about hiring a professional marketing or events company in Singapore?

Digital vs. Print Collaterals has been a widely-unanswered competition in the marketing world. It remained unsolved and still a mystery because the truth is using both of these materials can help you attract consumers, it just depends on how you are going to use them and who your target audiences are.

What does your target market prefer, digital or printed?

Remember that these collaterals are made to connect to your market, from the products information, to special offers, to new promos and even up to the contact information. Your materials should have all of those whatever their form is and you should ensure that they are easy to read and be grasped by the consumers. For example, if your target market are senior citizens from Singapore who are not fond of the digital world yet, who don’t have laptops, netbooks or even smartphones to check them online then you should focus acquiring printing services even more. They will appreciate printed brochures that they can easily get what they want, browse it easily and understand what you want them to know about you even without the help of the modern technology. This works the same way if your target is the techie generation, instead of the considering Printing Services in Singapore, you should definitely go for the digitalized ones.

This should be considered by all events company in Singapore that not just because we are now in the high-tech generation it means that we need to make everything digital. We should all know the target markets and their preferences. Don’t underestimate the power of printed collaterals because they still have the power to bring you success you need. Some people still love brochures that they can touch and feel. Have that in mind when thinking about using printing services for a nicely produced brochure for your company or just a digital version as a pdf-file.

Small Business SEO: Google My Business Or Pay For Performance SEO Pricing?

Small business SEO is the cornerstone of every small business marketing campaign. Organic traffic from Google can mean bank for your business. It can be a game changer.

Search engine optimization pays for itself. Think about traditional advertising — you pay for ad placement and hope to get results. If no new business rolls in, you’re back at square one.

The difference when it comes to small business SEO is that the investment you make continues to keep paying you back long afterwards. That’s the reality of ranking for a profitable keyword. When someone types in what they are looking for and finds you, what else can be better?

Used in tandem with on-page SEO, it’s a powerful strategy to add to your marketing arsenal.

Google My Business: Is It Good For SEO?

Google My Business is a free tool by Google aimed at helping small business owners manage their online presence easier. It combines Google Places and Google+ pages with Search and Maps to make updating your business information with Google a breeze.

Does it help your small business SEO campaign?

Sort of.

While it is important to optimize for your local market, Google My Business will not build links to your website or help you with on-page optimization. And those are the two areas to be concerned with the most.

What You Need To Know About SEO Services Pricing

Affordable SEO can fall into four different categories:

• By the hour
• By the project
• By retainer
• Pay for performance

SEO Services Pricing (Hourly):  

Hourly SEO pricing is typically the most expensive. This is usually reserved for SEO experts who work with an agency or are training a team or business owner over a set amount of hours. This is almost never a good option for small business owners because SEO takes time. A well optimized SEO campaign can still take around 3 – 6 months.

SEO Services Pricing (Project-based):

Project-based SEO pricing can be a good option for specific tasks. Say you need to train your in-house team or you want a consultant to lay out a strategy for you to tackle on your own. Projects typically fall into SEO audits, link building campaigns, or creating the actual strategy.

SEO Services Pricing (Monthly Retainer):

Monthly SEO packages are the norm. With this level of service clients are outsourcing strategy and execution. It’s very normal for monthly small business SEO services to require a contract of up to 6 months to a year.

SEO Services Pricing (Pay for Performance):

 Pay for performance SEO focuses on bringing results first.

 No money upfront. Here an SEO service provider will work to promote higher rankings for their client, and once that customer starts ranking for their keywords, they then would begin paying for the service.

Not too many companies offer this level of small business SEO service. Most SEO companies stay away from this pricing model because it makes them really live up to what they say. If a customer does not rank, they don’t pay. It’s for this reason that companies that offer pay for performance SEO truly must understand Google and how to rank websites because if they don’t, they don’t earn any money.

Which means they wouldn’t be in business for long.

Forget SEO focus on killer content

By Peter Hanustiak

I used to write plenty of articles.

I thought at a time they were great and they were helping people, but they were just pure junk.

This was my process of writing:

1. Find topic that relates to my product such as email marketing
2. Come up with catchy headline (5 secret tips for awesome email marketing, Weird email tip that made me a lot of money, etc.)
3. Google interesting articles and gather statistics
4. Find some cheap stock picture
5. Put it all together
6. Insert links with proper keywords and images with proper alt tags and all of the other SEO stuff

I soon figured out that this wasn’t really working. People weren’t engaged. They were not talking about it and they were not sharing these articles.

I asked myself: “If I found my own article somewhere online, would I share it myself?” The answer was mostly no.

So what do people most gladly share with others?

• They share full albums of pictures of themselves looking great.
• They share pictures of wonderful meals they had on vacation in Bali.
• They share funny stuff that will make others laugh.
• They share inspirational stuff.
• They share things that will change your life.
• They share quotes that will motivate you.
• They share videos that will make you cry.

Why do they do it? Because they want to look cool in the eyes of their peers.

The Internet is just flooded with content nowadays. Every single day millions of new blog posts, videos, and podcasts are being produced.

So unless you write some killer content you can forget about somebody sharing it.

Sorry, I won’t give you any secret formula with a step-by-step process on how to write killer content. But I can give you couple of things I observed to be present in many great articles:

Stop focusing on data and information

We are living in world of information. There is information everywhere around us and we are getting sick of it.

Sorry, I won’t get excited if you show me your super fancy pie chart.

Show your personality

Instead of information and data I want to know your story. I want you to share your experience with me.

It’s ok that you are not perfect. Share what mistakes you made (like I did for instance in the beginning of this article) and share what has worked for you.

Stick to one main idea

And build your point step-by-step.

Start by describing the problem your audience is having and show them how to solve it.

Don’t worry about the amount of words. It’s totally ok if it has just 50 words. And if it’s a killer content people will read it till the end even when it has several thousands of words.

Focus on transformation

Great articles don’t make you just think. They make you change your old behavior.

So how do you do that? Write about real world examples and case studies. First make them want it and then show them how to get it.

Instead of vague uninteresting information we all know such as “Focusing on customers helps to grow your business” write how you can change your own old ways when dealing with customers and how it helped to grow your business.

Make your text visually interesting

This one is getting more and more important these days.

People are too distracted. Remember that they are always one click away from never seeing you again.

I don’t know about you, but I totally hate to read large pieces of texts. I just sometimes think I don’t have time for that and I’m also too impatient.

Try to visually improve your text. Separate large paragraphs into smaller ones. Use bold texts and italics. Try to play with font sizes. Use headlines and bullet points.

About author

Peter Hanustiak is founder of Mail Masta email marketing plugin for WordPress. He is obsessed about good food and passionate traveller.

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