Book Review of Subliminal Persuasion By Dave Lakhani

I just read Subliminal Persuasion and I have to say for business, it is one of the best books I have read in a while. This has been a good summer for books too! I was surprised to see that Lakhani actually shares some valuable secrets. This is not a reflection on him personally, most books that say they have secrets, and then share the stuff that does not matter or does not work anymore.

 

I hate Guru’s that share the strategies worked in 1902 and pass them off as salvation for your business. So , stop it with the Brooklyn Bridge sales stories already! The reason this book is valuable to Wright Place Viewers is because it will give you an education about advertising,  motivation and why things work. He has a great chapter about Product placement. Product Placement is what made our High Tea Show the best ever this year.  People need to understand why the things in the book work. Many people feel like they are set up to take advantage of product placement opportunities, When they really are not.  Learn about leverage in business with some great examples and action plans to make the information you learned work for you. Learn how branding really works and why it is not about your logo and tag line.

Dave Lakhani

As a Wright Place Viewer, you should be a reader. Seriously, you have to keep up.

 

Investing in books and live seminars will keep you up to date. I highly recommend this book and have also posted a review on Amazon. I appreciate that Lakhani is very upfront and has something to share with you. He does not mince his words, so you if do not wish to be confronted about some of your attitude towards your own business, leave this book alone. It will change how you see yourself, your business and your behavior.

 

This article was written in 2008 and was updated in 2017.

 

5 Reasons Why You Need a Fashion Recruiter

The fashion industry is fast-paced, high-profile, and intensely competitive. How do you know you’re meeting your fashion staffing needs with the best and brightest talent? Read on for five reasons why working with a fashion recruiter like CM InStyle makes smart fashion sense.

1. Access

This business is all about who you know, and fashion recruiters make it their business to know everyone — from major players to up and comers. A fashion recruiter can help you identify your company’s next creative geniuses, business innovators and tech superstars. Whether you’re looking to make a full time hire or to expand your contingent workforce, these fashion staffing experts put their extensive knowledge and networking connections to work to help you meet your creative recruitment needs.

2. Resource Management

Are your creative efforts best spent sorting through throngs of candidates looking for fashion careers or making the decisions that will lead your company to success? Because a talent acquisition specialist is devoted to whittling down the glut of applications to the top tier of salespeople, designers, buyers, planners, merchandisers and more, your creative team is freed up to focus on what you do best.

3. Personalization

The best fashion staffing experts understand that true creative talent can’t always be qualified and quantified in a portfolio or resume. It’s their business to know your business, along with delving deeper to identity talent that’s a perfect match between their specialized offerings and your unique staffing needs and overall company culture.

4. Speed

Retail recruiters and contingent fashion recruiters are keenly aware that deadlines wait for no one. Have a last minute staffing need? These industry experts are positioned to help you meet your deadlines — both in terms of short-term and long-term staffing needs. They’re also willing to remain on the trail until they’ve found the perfect candidate.

5. A Labor of Love

Because fashion recruitment is a true labor of love, fashion recruiters are relentless about following trends, understanding the market, and doing their part to accelerate the fashion industry. Combining a creative approach with practical business savvy and fashion industry foundations, they offer a best-of-both-worlds solution for contemporary fashion businesses looking to gain the leading edge.