Crowdfunding Industry Spotlight #8: Letitia Wright

Editor’s Note: Each week I put a crowdfunding industry thought leader in the spotlight and ask them ten questions to inspire and educate. This week Dr. Letitia Wright, talk show host, speaker, panelist and author of the upcoming book “101 Tips to Successful Crowdfunding” shares her insights.

Small Business Apps: Are they worthwhile?

This is a question I’m sure every small business owner or manager has thought about at some point.  To answer this question properly, you must first ask yourself “Is it worthwhile to have your products and services available in the pockets of every customer new and existing?” I hope your answer is YES!! Not only does this changing mobile technology give you the ability to communicate directly with your exact target audience, it also makes way for an immense amount of free piggyback advertisement. 

This type of exposure only a few short years ago would have cost us thousands; now with a good app building service like the one I strongly recommend to small business owners on my website at www.QuickAppSuccess.com, it’s a fraction of what it used to be. More than 90% of consumers own mobile devices and everyday more of those consumers are buying online.  As we all know, increasing overall customer satisfaction is a key to maximizing profits.  This means mobile friendly marketing strategies are essential to any successful business.  Remember, if you build it, they will come. 

 

 

Digital vs. Print Collaterals

Most of the time, your success to earn sales and branding depends on the materials you give out to the public. You probably engaged a Graphic Design Company to create a nice brochure for your business and then used another company delivering printing services Singapore to produce it so that you physically have something in hand. You need to get hold of the right marketing collaterals that can promote your products and services and not break your sales. Now, the question is what materials should you use to capture the attention of the consumers and encourage them to do purchases from you? You are now going to think hardly if you are going for the modern approach and go digital or the traditional way and produce marketing collaterals with the service of a printing company. If it is for a marketing campaign or a specific event you might even think about hiring a professional marketing or events company in Singapore?

Digital vs. Print Collaterals has been a widely-unanswered competition in the marketing world. It remained unsolved and still a mystery because the truth is using both of these materials can help you attract consumers, it just depends on how you are going to use them and who your target audiences are.

What does your target market prefer, digital or printed?

Remember that these collaterals are made to connect to your market, from the products information, to special offers, to new promos and even up to the contact information. Your materials should have all of those whatever their form is and you should ensure that they are easy to read and be grasped by the consumers. For example, if your target market are senior citizens from Singapore who are not fond of the digital world yet, who don’t have laptops, netbooks or even smartphones to check them online then you should focus acquiring printing services even more. They will appreciate printed brochures that they can easily get what they want, browse it easily and understand what you want them to know about you even without the help of the modern technology. This works the same way if your target is the techie generation, instead of the considering Printing Services in Singapore, you should definitely go for the digitalized ones.

This should be considered by all events company in Singapore that not just because we are now in the high-tech generation it means that we need to make everything digital. We should all know the target markets and their preferences. Don’t underestimate the power of printed collaterals because they still have the power to bring you success you need. Some people still love brochures that they can touch and feel. Have that in mind when thinking about using printing services for a nicely produced brochure for your company or just a digital version as a pdf-file.

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