Niche BreakFast
August 27, 2008 by Dr. Letitia Wright
Filed under Wright Ideas
"Underground Marketer Comes Out of the Trenches to Share How She Finds Sizzling Niches Without Spending a Fortune!"
From: Isabella "Niche Lady" Murphy, The Staying Paid Diva
To: You! Yes, you, you, wonderful you!
Let me ask you a question – do you know what the purpose of a warrior is? When I ask most people what the purpose of a warrior is, they give me some pretty standard answers – dispatching people, defending home territory, and even "flip out and kill people" (I think those people have been watching a little too many ninja movies, but I digress).
The real purpose of a warrior, regardless of nation or weapon involved, is to get from one side of the battlefield to the other. That’s it, no "secret" there.
In your business, you’re a warrior too, and your mission is to get from one side of the battlefield (ground zero, starting from scratch) to the other (watching your product or service change lives, put money in your pocket, and boost your reputation!)
So why is it that so many people have the same problem? They don’t know where to get started online. The common answer given to them is "pick a niche and develop a product or service in it" – a mighty good answer, might I add … if you were talking to someone who’s been around the block a few times. If your brain fogs over at "pick a niche", I’m talking to you!
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PS- I, personally read this book, It’s clear concise and gives you the tools you need. I buy and read a lot of materials, a lot of stuff on the internet is poorly written crap. You will be pleasantly surprised with the easy to understand and use strategies outlined here. Use them! I am!
Birth of the Mini-sode (and why you want one)
August 26, 2008 by Dr. Letitia Wright
Filed under Wright Ideas
Mini-episodes are being tried out by other brands too. They are made to look like TV Shows but serve to keep certain products in your face the entire time. TBS’s Commuter Confidential is all about dating and make up. They women talk about meeting people on Match.com while applying their Revlon makeup. Will people notice? Marketers will, if it’s done really well, the audience will not. Ben Mack says if you can tell it’s marketing, you’re not doing it right. Or something like that.
My question to you is… Which TV show would be PERFECT for your product and how would they use it on the show?
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How to Save Up to 1 Hour a Day!
August 17, 2008 by Dr. Letitia Wright
Filed under Wright Ideas
- Check lists I love check lists. Even though I have taped over 250 shows, I always have a check list for each show BEFORE I get to the studio
- Templates each invitation has a template which is quickly customized with the name of the guest and the tape date
- Plan your day Planning my day makes sure I have enough time to get everything done.
- Use a Timer Occasionally I use a timer to see how long tasks actually take. Then I can plan my day better. If I know a tast usually takes 15 minutes, I can fit it into a 15 minute slot of what would have been down time.
- Proper Delegation By delegating the right tasks to the right person, you move a lot faster.
Did I miss anything? Whats your favorite time saver?
