Mobile apps market

Mobile apps market: iOS vs Android vs Windows Phone

There are always such brands, which wage war on one another across IT-technologies globe. Like Mac and PC are the main competitors in the sphere of microcomputers, Android, iOS and Windows Phone are the starting points in mobile market.

According to the second quarter 2013 report from Strategy Analytics, gross volume of smartphone shipments reached the height of 230 million devices. The major market share belongs to Android (80 per cents). At the same time Apple iOS has only 14 per cents, which is the lowest since 2010.

What is the reason for such a trend?

This state of things is reasoned by mature Android’s app store. It gets a long start over Apple’s iOS app store due to competitive licensing costs, firstly. To be blunt, Google store offers more or less free downloading of Android applications.

Sidesplitting fact is that Microsoft reached the highest sales performance mark over three last years – 4 per cents of the market. At first sight, this figure is miserable. But we should take into account stability of Microsoft progress in comparison with Apple. As likely as not Windows Phone gets the second line in smartphones top-list at an early date. It is proved by growing interest of developers to Windows Phone applications.

Apple is really asleep at the wheel staying focused on production of expensive high-class smartphones. Sure, they are popular in developed countries like USA or some members of EU.  However, Apple’s top-management would better listen to analysts who called upon low-cost product development.

Now, they only have to stare after Android’s leaving train which appeared to be more democratic. Inasmuch as no one should get a swelled head and injure feelings of customers who can’t afford tasting sweet of deluxe iOS and Apple.

By an IT consulting and mobile application development company

Is Your Business Social?

Is Your Business Social?

Social media is very much in the limelight right now following the flotation of Facebook and impending flotation of Twitter. These websites are valued at huge sums and investors are desperate to snap up a share of these businesses but what can these sites do for you and your business? I’m sure you’ve already read advice about adding your business to all of the major social media channels but you are profiting from this and is your business growing from your social media exposure?

My name is Emma Simpson and I’m the owner of a firm of cheap accountants who offer accounting services to all small businesses at affordable prices. My business has grown to be very profitable and successful over the last few years and I have experimented with a number of social media websites to advertise my company and to achieve growth. I believe I know what works and what doesn’t work which is why I have written this article so that you can learn from my experiences.

I have achieved sharp business growth in a short space of time and I have achieved this by taking advantage of the best social media channels. I’ll let you in on my secret. There are a number of social media websites out there and they can all enable you to interact with new, potential customers but some sites deliver more than others. The site which you must concentrate your efforts on is Twitter. Twitter is easy to join and you will soon find that this site is a great place to do business and to develop new leads.

My advice is to be social on a daily basis. Remember to tweet a number of times each day and to offer something of interest to your followers. This could be articles from your own blog, which is a great way of demonstrating your skills and expertise, or simply news articles from a mainstream website. I aim to be visible on the news feed of my followers each day and this means that my business is always noticed and when someone needs the services I offer they are more than likely to get in touch with me.

Success on Twitter cannot be achieved overnight and you will need to give it time to gain sufficient followers and to develop an audience for your tweets. However, once you have gained a good number of followers and when you actively participate within business circles you will find that is relatively easy to gain new customers for your business. You really can grow your business through social media and I’m living proof. The best part of all of this is that social media is 100% free so you don’t need a marketing budget to promote your business.

Evaluating Youtube Video Performance

Evaluating Youtube Video Performance

Do you use Youtube for marketing? If you don’t, you should definitively consider doing it. Through Youtube you can drive traffic to your site, build your brand, interact with your customers and much more. Furthermore, Google loves Youtube and often ranks Youtube videos very highly in its competitive search results. Many marketers that have started to utilize Youtube and its benefits have had difficulties in analyzing the success of their video and content. For information about evaluating Youtube video performance, be sure to check out this article.

The most basic statistic you should be looking to when determining the success of your video is the number of views. Though often overvalued, the view count of your videos is nevertheless important. You should be able to look at not only the views, but also the “estimate minutes watched” through the Youtube Analytics panel. These statistics can tell you two very important things.

First, your view count can tell you how effective your title, picture, and description were in attracting viewers. Views are not dependent of how long the user watched nor are they dependent on whether the user liked your video. A high view count suggests that your video has a successful title and might be highly ranked in Google or frequently shared through social media.

The number of minutes watched is important because it describes how engaged your users were when watching the video. By dividing your minutes watched by the number of views you can tell what was the average number of minutes watched. A low number of viewers mean that your viewers quickly became disinterested and bored.

When evaluating your video’s success you also want to look at the traffic source page. Here you can see where your viewers came from. Common traffic sources include Google Search, Youtube channel pages, external webpages, and Youtube search. Unfortunately two other popular sources (embedded player & mobile apps and direct traffic) are unknown sources. However through these statistics you can still roughly determine what avenue of traffic is having the most success and which methods you still need to improve on.

Along with determining where your audience came from, you can also determine several important demographic factors such as age and gender. By finding which audience is most highly attracted to your videos you can tailor future content to apply directly to this specific  audience which cans increase subscription rate and user engagement.

Next, you want to pay attention to social shares. There is a certain “Sharing” page on Youtube where you can view the number of shares you receive. Popular sharing services include Facebook, Twitter, and Google Plus

Finally, you want to take careful notes on comments. Customers often provide valuable feedback. By responding to their questions and comments you can often answer questions you did not address in the video.

To learn more about marketing, or ecommerce visit us at http://www.thepowersellersunion.com

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