Evaluating Youtube Video Performance

October 1, 2013 by  
Filed under Front Page, Wright Ideas

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Evaluating Youtube Video Performance

Do you use Youtube for marketing? If you don’t, you should definitively consider doing it. Through Youtube you can drive traffic to your site, build your brand, interact with your customers and much more. Furthermore, Google loves Youtube and often ranks Youtube videos very highly in its competitive search results. Many marketers that have started to utilize Youtube and its benefits have had difficulties in analyzing the success of their video and content. For information about evaluating Youtube video performance, be sure to check out this article.

The most basic statistic you should be looking to when determining the success of your video is the number of views. Though often overvalued, the view count of your videos is nevertheless important. You should be able to look at not only the views, but also the “estimate minutes watched” through the Youtube Analytics panel. These statistics can tell you two very important things.

First, your view count can tell you how effective your title, picture, and description were in attracting viewers. Views are not dependent of how long the user watched nor are they dependent on whether the user liked your video. A high view count suggests that your video has a successful title and might be highly ranked in Google or frequently shared through social media.

The number of minutes watched is important because it describes how engaged your users were when watching the video. By dividing your minutes watched by the number of views you can tell what was the average number of minutes watched. A low number of viewers mean that your viewers quickly became disinterested and bored.

When evaluating your video’s success you also want to look at the traffic source page. Here you can see where your viewers came from. Common traffic sources include Google Search, Youtube channel pages, external webpages, and Youtube search. Unfortunately two other popular sources (embedded player & mobile apps and direct traffic) are unknown sources. However through these statistics you can still roughly determine what avenue of traffic is having the most success and which methods you still need to improve on.

Along with determining where your audience came from, you can also determine several important demographic factors such as age and gender. By finding which audience is most highly attracted to your videos you can tailor future content to apply directly to this specific  audience which cans increase subscription rate and user engagement.

Next, you want to pay attention to social shares. There is a certain “Sharing” page on Youtube where you can view the number of shares you receive. Popular sharing services include Facebook, Twitter, and Google Plus

Finally, you want to take careful notes on comments. Customers often provide valuable feedback. By responding to their questions and comments you can often answer questions you did not address in the video.

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Why Migrating Files to Google Drive is a Smart Move

Google ?????Google Refrigerator?

(Photo credit: Aray Chen)

Why Migrating Files to Google Drive is a Smart Move

by Linkgard

Companies that have moved to Google Apps have found that much of the phases of their production is done by working in a virtual workplace and makes collaboration between employees easy. Google Apps helps companies keep their business operations in one location giving employees an easy and secure way to share and use the files.

Once the move to Google Apps is complete, it is time for the file server migration to Google Drive. You can do this manually, uploading the files separately to each employee. Setting the permissions for each employee on an individual basis is time consuming not to mention can be error prone.

An easier way to move the immense amount of data is by taking advantage of the different services that will enable businesses to migrate file server to Google Docs while retaining the permissions their employees have on the files. This will let a business replicate their file server on Google Drive with little human effort.

With Google Drive migration, files can be moved from a SAN to Google drive where the files can be shared based on permission set by the IT department. Google Drive lets the administrator control the data from their current account.

With this type of migration, the service will determine who owns each file and will move that file to the owner. With this even distribution, everyone stays within the limits of the storage allowance. By having all files and documents on Google drive teams can work on projects in real time and having that ability to share one file among employees from anywhere in the world as long as they have access to the internet.

By having all files and documents on Google drive teams can work on projects in real time and having that ability to share one file among employees from anywhere in the world as long as they have access to the internet.

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