Revisiting: Is Word of Mouth Free?

I used to talk to a lot of people who said they did all their advertising word of mouth and that they didn’t spend any money on ads. I would remind them that effective word of mouth is not free. If you think word of mouth is free, you don’t understand word of mouth. Word of mouth has evolved a lot since I first wrote this article. Word of mouth at it’s best is now influencer marketing. Influencers work well to get people to your page or event. It worked so well that in April 2017, Instagram Influencers got many rich kids to pay around $10,000 per ticket to a music festival in the Bahamas. The young organizer ( he was 25) was inexperienced and things did not go well. See #fyrefestival on twitter for the details. He spent money on Influencers and got a packed house, only to be unable to spend money on infrastructure. It was a huge fail but pure proof that Influencer marketing works.

Many of you think word of mouth is free advertising. One person tells another person and it grows exponentially. What examples can you think of that worked like that? All of those big word of mouth successes started with a good infusion of cash to get the campaign started.  People who have no budget for marketing and advertising. It starts with a sample. If you can not afford to have people sample your product, it’s hard to make any kind of word of mouth happen.Word of Mouth happens when people get your book, or item and get to use it. Company’s spend millions making sure people sample their products. Online marketers spend lots of money on online and offline ads to get to you take a free ebook/report.I love it when I talk to people who do not do advertising, they are going to make it by word of mouth. I ask them about their goals for their company, and to name a company that made it to that size with word of mouth. No one has come up with a name yet.If you are reading this because of the note I sent you in my auto-responder, guess what? The auto-responder costs money! The good ones are NOT free.Yes, word of mouth is a great tool for promoting your business, however word of mouth is not free.

Dr. Wright’s Facebook Live Update 2/6/17

You can find me on twitter at Twitter
Instagram at DrWright1
Snapchat at DrWright1

Peanut Board – The Longboard Skateboard for Kids!

It’s already a winner at half way to their goal. It’s safer than a standard skateboard. It is a child sized board that is wide and more stable. The wheel is lower in the center and it better for a child who wants to sit or lay down on the board. The boards come in natural wood, white board or chalk board. They can design their board over and over again. Jordan is not new at this, he is experienced in creating skateboard that people love. Now it’s time to go into production and manufacturing.

Purpose boards are back in the news with their new venture that is a SAFE LONGBOARD for kids!

Get yours and support them here
https://www.kickstarter.com/projects/jacobsma/peanut-board-the-longboard-skateboard-for-kids

Twitter handle: purposeboards
Facebook: https://www.facebook.com/purpose.boards
Instagram: https://instagram.com/purposeboards/

Next Page »