Mobile apps market

Mobile apps market: iOS vs Android vs Windows Phone

There are always such brands, which wage war on one another across IT-technologies globe. Like Mac and PC are the main competitors in the sphere of microcomputers, Android, iOS and Windows Phone are the starting points in mobile market.

According to the second quarter 2013 report from Strategy Analytics, gross volume of smartphone shipments reached the height of 230 million devices. The major market share belongs to Android (80 per cents). At the same time Apple iOS has only 14 per cents, which is the lowest since 2010.

What is the reason for such a trend?

This state of things is reasoned by mature Android’s app store. It gets a long start over Apple’s iOS app store due to competitive licensing costs, firstly. To be blunt, Google store offers more or less free downloading of Android applications.

Sidesplitting fact is that Microsoft reached the highest sales performance mark over three last years – 4 per cents of the market. At first sight, this figure is miserable. But we should take into account stability of Microsoft progress in comparison with Apple. As likely as not Windows Phone gets the second line in smartphones top-list at an early date. It is proved by growing interest of developers to Windows Phone applications.

Apple is really asleep at the wheel staying focused on production of expensive high-class smartphones. Sure, they are popular in developed countries like USA or some members of EU.  However, Apple’s top-management would better listen to analysts who called upon low-cost product development.

Now, they only have to stare after Android’s leaving train which appeared to be more democratic. Inasmuch as no one should get a swelled head and injure feelings of customers who can’t afford tasting sweet of deluxe iOS and Apple.

By an IT consulting and mobile application development company