Review: Six Secrets of Sales Magnets

Six Secrets of Sales Magnets

By Laura Posey and Will Turner

This book is not something you should overlook if you are in sales. The authors are sales trainers, this book is a good introduction to their services. The great sales people are always looking for ways to get better. Their goal is to help you close 7 out of 10 prospects. They tell the story of an average day in the life of the Average salesman, Professional salesman and the Magnetic salesman. Curiously, while the Magnetic salesperson plays golf and relaxes, the other two work a lot harder to get any money. The secrets of what they do are revealed, the HOW part is not revealed. I do like their concept on Vendorville. Because there is no HOW TO in this book, I assume you can get the details on how to do this in the courses they offer. They mention cold calling in reference to the Average sales person and the Professional salesperson, but not with the Magnetic salesperson. Nice story and nice book, you can clearly see which category you are in. This is a useful start to making positive change.

This book is a California 6

For more info: DancingElephants.net

Believe Me: A storytelling manifesto for change-makers and innovators

Believe Me: A storytelling manifesto for change-makers and innovators
By Michael Margolis

As I mentioned in another book review, I love the feel of physical books. I love it w hen authors are bold enough to try a new shape and style of book. Margolis is one of those. He is using an unusual shape for his book and a sleek glossy cover in yellow. The inside does not disappoint. He uses inspirational points with a just right touch. Anyone can get quotes from Tom Peters and Seth Godin. Margolis showed he had real talent when he worked in President Barak Obama, Joseph Campbell, Maya Angelou and and Salman Rushdie. When other famous voices echo what you are trying to say, you can?t go wrong.

Because entrepreneurs are always working to get their story out, this book is an easy tool to use to start really working on that. We don?t want to start with once upon a time, but what exactly DO we start with? This book gives clear direction and examples on what and how to do it. Yes, this book can be read in a single sitting, however, you are going t want to keep it around as a reference book. He starts off the book with the LONG WALK HOME. The part of the Hero?s journey that no one ever speaks about. That Margolis tackles this immediately lets me know he means business. This is not a fluff piece. His 15 story telling axioms will pay off when studied. I was getting to the end of the book and felt, wow, there should be more. Then I realized this is part of a series of books he will be doing. I am looking forward to the next installment. Most people teaching how to add stories to your business are talking about getting witty stories for your speeches. Those who know about the bigger picture offer the information in high cost seminars. Now this information is accessible to all of us.
This book is an L.A. 9!

The Leap: How 3 simple changes can propel your career from Good to Great

The Leap: How 3 simple changes can propel your career from Good to Great

Author: Rick Smith

This book starts with the author?s quest to understand how in 18 months he had gone from completely unremarkable to writing a best seller, founding a new company that he eventually sold for more money than he ever dreamed of. He wanted to find people who had achieved extraordinary success without the talents and drive that might have marked them as special from an early age. The book was meant to be a ?Good to Great? manual for individuals. I have read Good to Great, so…we?ll see.

Smith shares how in 2003, his co-written book, The 5 Patterns of Extraordinary Careers took off. The book was very successful and after 3 months of touring his company let him go. He felt like his career had crashed and burned. He was looking for a new job and going to networking meetings. After a while he realized the networking meetings had plenty of people but hardly ever did you see top ranking executives from any companies. He created his own and named it w50. This was almost instant success also. He wanted to learn how this had happened.

Smith has also added lots of stories of how other people did it. This can give you some good ideas and perhaps insight on what creates success. He has a create take on memes however, makes no point of what the reader should do with a meme. Should they get one, make up one, use one? I like the book; I am always interested in how other people go to their success.
This book is an L.A. 7

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