How to set up your new business
October 14, 2009 by Dr. Letitia Wright
Filed under Books, Featured Articles
Book: The Essential Business Handbook:
The Nuts and Bolts of Getting Up and Running Fast
Author: Beth Andrus
This book is a great reference book for all new small businesses. Everything you need is in easy to read chapters that are not over flowing with personal stories and information no one cares about. Andrus tells you what to do and why. Then she gives you a few resources to get it done. Don?t let the cartoon image of Andrus fool you. If you completed one item from each chapter, in less than a month you would be up and running.
Andrus writes in a simple style however she includes some very important information that people need. Every business must create a solid foundation; each brick of that foundation is covered here. All of the things you can find, however you are going to have to look several different places to get it all. Her explanation of resale number alone makes it worth it to get your book. Reading the California state government information booklet on resale numbers and how to calculate the tax is far more complicated that it should be. Andrus breaks it down with an easy to understand example.
Trademarks usually gets people stuck in the mud when starting their business. If you read Andrus chapter, you will be able to move beyond that even if you decide to go after a trademark. I also highly recommend the chapter on Cost Accounting. This is not exciting stuff when you are an entrepreneur, yet you must deal with it or pay the consequences later. She has a check list and glossary. No matter what your education level, you can enjoy this book. By enjoy the book, I mean, get the information, put it to use and get your business started. If you have a business already and are not achieving the success you want, this book can serve as a basic check up for your business.
This book is highly recommended for young or first time business owners. This book is a an L.A. 9!
How to Get Your Book Reviewed
October 7, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
Let me know your thoughts!
Check out the books I reviewed here by clicking the link below
Exploiting Chaos
October 3, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Media Training
Exploiting Chaos is the new book from the guy who created Trend Hunter
I have read it yet, but I think this is a great publicity stunt.
It brings attention to the book in a fun way, not a – are- you-insane? kind of way.
He got Guy Kawasaki to do the forward, so he must be doing something.
I will pick up my own copy soon.
The first chapter is posted here; http://www.trendhunter.com/images/EXPLOITING-CHAOS-Sample.pdf
so check it out!
My question to you is…
What will you do for publicity??
If the answer is nothing- then check out the
Instant Radio Star program and get started in 2 hours!
at
http://wrightplacetv.com/instant-radio-star
