Digital vs. Print Collaterals

Most of the time, your success to earn sales and branding depends on the materials you give out to the public. You probably engaged a Graphic Design Company to create a nice brochure for your business and then used another company delivering printing services Singapore to produce it so that you physically have something in hand. You need to get hold of the right marketing collaterals that can promote your products and services and not break your sales. Now, the question is what materials should you use to capture the attention of the consumers and encourage them to do purchases from you? You are now going to think hardly if you are going for the modern approach and go digital or the traditional way and produce marketing collaterals with the service of a printing company. If it is for a marketing campaign or a specific event you might even think about hiring a professional marketing or events company in Singapore?

Digital vs. Print Collaterals has been a widely-unanswered competition in the marketing world. It remained unsolved and still a mystery because the truth is using both of these materials can help you attract consumers, it just depends on how you are going to use them and who your target audiences are.

What does your target market prefer, digital or printed?

Remember that these collaterals are made to connect to your market, from the products information, to special offers, to new promos and even up to the contact information. Your materials should have all of those whatever their form is and you should ensure that they are easy to read and be grasped by the consumers. For example, if your target market are senior citizens from Singapore who are not fond of the digital world yet, who don’t have laptops, netbooks or even smartphones to check them online then you should focus acquiring printing services even more. They will appreciate printed brochures that they can easily get what they want, browse it easily and understand what you want them to know about you even without the help of the modern technology. This works the same way if your target is the techie generation, instead of the considering Printing Services in Singapore, you should definitely go for the digitalized ones.

This should be considered by all events company in Singapore that not just because we are now in the high-tech generation it means that we need to make everything digital. We should all know the target markets and their preferences. Don’t underestimate the power of printed collaterals because they still have the power to bring you success you need. Some people still love brochures that they can touch and feel. Have that in mind when thinking about using printing services for a nicely produced brochure for your company or just a digital version as a pdf-file.

Packet Port – International Parcel Delivery

International Parcel Couriers Predict That Deliveries Will Start To Track-Down Customers

2015 may well be the year that parcel deliveries go straight to customers or their Cars.

New progresses in GPS and mobile phone tech means parcel deliveries can now be made straight to consumers or right into the boot of their vehicle. The technology that enables your sat-nav, can also be used to direct people and a delivery straight to you. Everything from nutrition to clothing will be able to be delivered to your exact journey’s end. If you’re located in a city, the service might not be just same day delivery, but same hour delivery.

Some firms in the UK already use GPS to deliver parcels such as mislaid keys or laundry to a specific address, within periods being considerably less than an hour at some locations. However, couriers will be able to deliver to the right to the kerb anywhere you are. The same tech that controls Apps such as Find My Phone or Maps on your smartphone can be used to find consumers, so long as they have their phone or Smartwatch on them at the time. This means that there’s no need to postpone what you’re doing or be at a specific place so shoppers can carry on with their day without interruption.

If customers don’t wish their parcel to be delivered directly to them, then their car is also an option. Pick-up locations have proved to be an accepted substitute to home delivery, but, even more suitably, your car could well be a locker on the move, and on wheels. The owner doesn’t really need to be with it to take delivery either. Volvo’s Roam Delivery facility has been trialled magnificently in Sweden in combination with an online grocery supplier and a third party distribution firm. Shopper’s items were delivered right to their own car, which is located in the same way as mentioned above, via GPS, and unlocked and locked again through technology.

The UK seems to now be leading the way with direct deliveries to your car. When customers sign up for the deal a tiny signal transmitter is fixed to their vehicle. This is then used to locate the car and unlock/lock it remotely when the delivery lands. The firm can even track patterns of parking behaviour so as to plan parcel deliveries accordingly. Some people may be worried about security but all the data is time limited and the tracing can be turned off at any time. This kind of service is predicted catch on, with shares in companies rising sharply for those that provide this service. In time hopefully it will spread to international parcel delivery too.

Act like an Owner, Not a Hired Hand

By Brett Shevack, CEO of Brand Initiatives Group

Now, more than ever, with agencies feeling relegated to “creative supplier” status, account people need to start contributing like an “owner” of a brand, rather than someone who is just servicing the account. While the creative are doing their thing, account people can make a huge contribution with ideas outside of advertising. Ideas for new products, categories, distribution channels – ideas that can restage brands and change the course of companies.

Great advertising people may work for the agency but they live in their client’s world. They earn their client’s loyalty and respect by knowing the business as well as they do. Whether it’s athletic shoes, lawn fertilizer or deodorant, they get very passionately involved.

They scour sales figures when the sales force does, can recite a product’s ingredients as if they worked in R&D, and get upset when their local stores only stock the competition. They watch consumers on weekends when they are with their families, not just in focus groups. They eat, sleep and breathe the business.

What if… we opened a new distribution channel under a new sub-brand? You have to be willing to push your clients with new thinking, instead of waiting to be pushed. Otherwise you are operating like a vendor, not a partner.

A former associate of mine had a particularly unsettling habit of not speaking in client meetings, just endlessly scribbling on a yellow pad. Then, often without a word, he’d leave the room. Yet a couple days later, I’d find a four-page, single-spaced letter on my chair with incredibly insightful thinking and a list of original brand-building ideas. Enough to make any client say, “Boy, I’m sure glad they are my agency.” Some of these ideas build $100 million businesses. All of them build long-term relationships.

While the No. 1 unwavering focus of every agency has to be the quality of its work, creativity needs to be everyone’s mandate. Great ideas can come from anywhere. They are the “glue” that builds stronger relationships.

And don’t be afraid if your ideas are shot down. A client once told me, “I really hate that idea, but we’re testing it.” From my perspective, it was his way of saying, “I respect your instincts enough to doubt my own… just a little.”

Of course, some of my ideas have bombed so badly they’ve become running jokes in meetings for years. If there weren’t also some pretty good ones along the way, however, no one would be laughing.

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