This is tough love, not a fluff piece to help you be average.
Video has proven to be an incredible boost to any business. But only if it’s done well. Here are a few reasons you should use video in your business.
1. Videos are easily found in online through a search engine. The truth is YOUTUBE is a search engine, and you can find almost anything there.
2. You can measure the results of video. There are metrics you will want to know to improve the results you want to receive.
3. They are easy to share. This makes it easy for people to “spread the word” for you.
4. Video is great with mobile. Most people are watching things online on their phone. It quickly translates on any phone.
5. Your competition is using it. You might as well make it an even playing field and have video also.
The problem most businesses have been finding the best company to produce their video. It’s not enough to have a video camera and editing software. You must have a team that cares about the projects and understands the bigger implications.
Canada is the home to one such company called Tetra Films. As Vancouver video production company they go through the entire Pre-Production, Production, and Post-Production process. By not skipping over these important steps, they can create exclusive videos. They understand how to work with you team to create the kind of script that gets results.
Tetra Films employs the latest video technology, video marketing techniques, and video distribution processes because they know it’s not enough to just make a video. The video must be distributed. They want to make a difference, not just create video. They even offer their media buying services after the video is completed. You’ll have all the benefits of being ahead of all your competition.
I’ve been watching my clients use video in some interesting ways. One client started out at the same time as her competition. She watched her competition grow her tribe, sell books, sell out speaking event and then the woman eventually had her own successful event where she made over $65,000. It happened in 2 short years. My client decided after two years to start investing in her well-made videos. No bad camera work from a simple cell phone. Real videos that created an impact. She immediately saw an increase in her income.
Some people are still posting all text in their social media. They do not understand that video is social media. They are still posting words in their social media and can’t understand why no one is liking or sharing their post. People simple do not see word posts anymore. One client is seeing an incredible boost in the number of people attending her webinars and becoming followers. It is because she is putting out an LOT of video. More video than her competition is comfortable with. However, she is the one that is ahead of the game! Using video well reflects in real revenue flowing into your business. It is not about what you want to do. It’s about helping your clients and potential clients see you instead of your competition. There are a lot of things that vie for the attention of clients. We must make sure we stand out.
Video is an easy way to stand out, tell and story and be relevant. It makes your business look bigger than it is and can convey the quality that you provide your clients and customers
You can make a needs assessment appointment here Tetra Films
Media Training- Must or Bust
With all the holiday frivolity and cheerfulness are you serious about your business as a hobby or a business? This is the time to become serious about the frivolity, to be focused within the cheerfulness and-and to be purposeful with the seasonal openness of people’s hearts.
Now is a great time for media promotions and public relations for your cause, unique marketing approach or “best” product sale. While there are thousands of things driving people’s attention, the end of the year and beginning of the next year are a unique time when suggestions are more easily received, matching the holiday spirit.
The window for new ideas and novel heartfelt suggestions is wide open. While your speaking skills may be excellent, don’t confuse openness with unabashed gullibility. Media interviews are not elevator speeches; they are elevator conversations on the slowest elevators in the world’s tallest buildings. Each soundbite must smoothly connect with the next one and seamlessly blend into a cohesive idea that captures the interests of the listener.
Every media interview must be interesting, informative and compelling. Within that interest, there is an opening to impart information that should make them feel like “the smartest person in the room” regarding your topic. While it occurs like a conversation, the artful symphony of soundbites must still be informative and leave the listener with a craving to hear more. The result of the encounter should not be the full sale of a particular product, service or even an idea, but the desire to hear more, “can’t wait till you’re on the show again!”
When you wrap up your last soundbite or unfold your last idea packet, the listener should not be ready to buy something, they should be excited about hearing more from you! This is the time to promote “YOU” as the most important aspect of your product or service. Simply, “it’s show business” and you always want to leave them wanting more.
Since you want to be ready to deliver your interview this evening being informed about it this afternoon, your professionalism means that you create the impression of a conversation that is captivating, informative and compelling. Additionally, your energy must come across as a continuous 15 or 20-minute sharing of the most exciting and joyful element of your life.
Speaker training or accomplishment and Media training are two different things. This is why a lot of speakers don’t get asked back for a second media interview. Speakers attempt to deliver a speech, and that does not work for radio or television. The actual delivery of taglines and connecting topics must flow together like friendly gossip that excites the listener. Also, the interview should have a fluidity and ease that spits out your website address, telephone number and primary social media contact points like smooth jazz lyrics.
If you are fortunate enough to be scheduled as the last minute guest interviewee, you become the host’s hero. Your presence may add spice the often hastily reconstructed show. The host will probably give you more freedom and talk time. Media training will allow you to shine as the “best belle at the ball!”
Since today’s media environment digitizes every single word you say, being nervous is just being human. For this reason, media training with “on-point” coaching is a prerequisite for successful media interviews. Use your media training to refine and hone the soundbites and catchphrases of your vibrant, energizing and longest elevator speech. No one will ever know if it’s your first time at this rodeo.
Dr. Wright is the leading expert on Media Training for Business owners, Sponsorship, and TV Hosting and Production.
The Wright Place ™TV Show is the fastest growing show about business on air today. Each week guests such as Mark Victor Hansen, Stedman Graham, Robert G. Allen, T. Harv Eker, Michael Gerber, Dan Kennedy, John Assaraf (The Secret), D.C. Cordova , Marshall Sylver, Dave Lakhani,Teri Hatcher, Marla Gibbs, and Christina Ferrari, discuss information, strategies and new technology that women can use to grow their businesses.
The Wright Place TV Show blog is featured on Guy Kawasaki’s Alltop.com
She is also an Expert Faculty Member of Elevation Network and the Inland Empire Women’s Business Center. In December 2008, she was Nominated for the BlackBerry® and AT&T Top Small Business Owners contest! Ranked #33 on the “50 Most Influential Women in Social Media,” Dr. Letitia Wright is a Learning Annex Faculty member, who teaches How to Get Booked in 7 Days or Less.