Random rules for ideas worth spreading
By Seth Godin
with commentary by Dr Wright

If you’ve got an idea worth spreading, I hope you’ll consider this random assortment of rules. Like all rules, some are made to be broken, but still…

You can name your idea anything you like, but a google-friendly name is always better than one that isn’t.

Everyone loves that I have the Wright Place- the flaw? It doesnt tell you what I do, so I use the tag line: Telling Your Entrepreneur Story
Don’t plan on appearing on a reality show as the best way to launch your idea. (more…)

Emotional Branding

By Marc Gobé

This book is more like a textbook. It comes from a person who has been working in Branding business for years and has observed the changes in the industry. He is in the emotional aspect of the product. How a brand engages consumers on the level of the emotions. He explains that branding is about mind and emotion share not market share.  He explains the “10 Commandments of Branding” (everyone in business needs to read this).

The book is divided into sections which cover the four pillars for Emotional Branding: relationship,  sense experiences, imagination and vision. He covers the customers up to Y generation. If you are going after Teens and Tweens, then you won’t find much on that in this section. He devotes time to the different races, gay and lesbian consumers as well as the women’s market.   He covers how to use shape, touch and sound in your store.  Emotions sway everyone’s buying power, so why not put it to use for your business? He discusses packaging and ends the book with some great ideas on what to do with your website.

You won’t fly through this book; however, you will have specific ideas on how to improve your customer’s experience. And if you are smart, you will execute them. (more…)

5 Ways to Significantly Increase Attendance of Your Free Teleclass By Tracey Lawton