Learning sales techniques from the Apprentice?
November 29, 2014 by Dr. Letitia Wright
Filed under Front Page, Wright Ideas

Learning sales techniques from the Apprentice?
Ah, it’s “Apprentice” season again. No, that doesn’t mean you can reach for a shotgun and bag a couple of arrogant 20 somethings, however tempting the thought. If there’s one thing you can consistently learn from the show it seems to be how not to be a salesperson. But why is the show so good at forming terrible salespeople and what makes for a good one? Can sales training really teach you how to sell or should it come naturally?
Why the lack of empathy, guys?
Sticking a group of competing egotists in a house together for several weeks is hardly the sure-fire way to develop this skill. Empathy needs to be the starting point for every sale; connect with people and you’ve won half the battle. You need a bit of it to start with, but sales training will teach aspiring hopefuls how to maximise it to its full potential.
Stop multi-tasking, you’re supposed to be selling
Focus – to be fair, many of the contestants seem to be focused enough; focused on showing how utterly amazing they are at every possible role imaginable. Good sales people shouldn’t be expected to multi-task, it’s not what they’re built for – they are excellent at focusing on one single thing. Some call it the kill, some call it a sale, but they get things done. Again, ability in this area needs to be inbuilt. Training in sales can help but some people are better at multi-tasking than focus – other roles may suit them better.
Responsible practices
Responsibility – the moment they get in the boardroom nearly every single one of the contestants (year on year) deny any sense of personal responsibility. Good sales people take the blame when bad situations arise. They don’t mouth the words, “It was my fault” if caught out, they simply start working on how to fix it. As far as sales training goes, this is one trick that a lot of people have to learn.
Optimism
There’s a fine line here, so fine that many “Apprentice” contestants seem to not notice it and run headily from the bright land of optimism off into the sunset of arrogance. Optimism, in sales people, is about understanding that customer refusal is not personal rejection. They simply try another tactic or approach, they are even prepared to admit defeat from time to time – and, importantly, move on. This is another area where sales training can teach a sales team or individual to deal with rejection!
The Wright Place TV Show & Project Best Seller 15
November 20, 2014 by Dr. Letitia Wright
Filed under Crowd Funding, Featured Articles, Front Page
Imagine, your name followed by “the overnight success and best-selling author of…” appearing in press releases and blogs week-after-week! “Project Best$eller!” can deliver that before you have written a single word. “Project Best$eller!” is a 4-part webinar series, that will walk you through Peak Performer’s Publishing’s system for writing your book faster than you ever imagined possible.
I’ll be teaching “Microsponsorship- How to Crowdfund Your Book”
Even if you flunked high school English and can’t write your way out of a paper bag, at the “Project Best$eller!” webinar, you will learn how to write a book in less than 48 hours. Plus, discover how to use your book to get access to bigger players in your industry. After you see how effectively this works, you will burn your business cards for good!
At the “Project Best$eller!” webinar, you will learn the truth about publishers, why their fees are criminally high, and where to get your books printed for pennies. Let’s face it, your fans are already foaming at the mouth to buy your book, your unwritten book! Why not sell your first thousand books before you have written a single word? “Project Best$eller!” will show you the simple secret for getting your fans to invest in you. Create your own paid monthly book club and learn how many become an eBook millionaire! I’ll be teaching “Microsponsorship- How to Crowdfund Your Book”

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The Client Gift They Will OPENLY Adore
August 6, 2014 by Dr. Letitia Wright
Filed under Front Page, Wright Ideas

There are a lot of products and systems that an entrepreneur can use to thank and support clients. You can send them thank you cards, candy, products with you logo on them. I used to work with a company that gave their clients beach kits in the summer. It consisted of a large towel, bag, mini cooler, beach umbrella and a small picnic basket. Each had the company’s logos. Their clients spent thousands with them, so these kinds of gifts were easy to give. If you are on a smaller budget, what can you give a client that is unique and they will love it as soon as they see it?
Your clients do not need another coffee mug or water carrier. They don’t need another recycled bag. Pens are nice but they get lost easily. You can give them some hand sanitizer. Everyone can use that however, it’s not going to give him or her impression that your company considers him or her special. Here is something that is out of the box, however the clients will love it. Get them a Mini me.
At Iminime , you can get these small statues that look just like your customer and are all hand made. You can choose their body type and sport. You can focus on their professional side or their fun side. There are a wide variety of choices to add to the statues. They can even represent all kinds of occasions like weddings and retirement. Who is NOT going to love a bobble head that really does look like them? Any client receiving this from you will know that you spend time thinking about them and appreciating their business. It’s something to talk about every time someone asks them where they got it. They will mention you and your company. Ready to really stand out? Try giving them a mini me from Iminime.com









