Book Review of Subliminal Persuasion By Dave Lakhani

I just read Subliminal Persuasion and I have to say for business, it is one of the best books I have read in a while. This has been a good summer for books too! I was surprised to see that Lakhani actually shares some valuable secrets. This is not a reflection on him personally, most books that say they have secrets, and then share the stuff that does not matter or does not work anymore.

 

I hate Guru’s that share the strategies worked in 1902 and pass them off as salvation for your business. So , stop it with the Brooklyn Bridge sales stories already! The reason this book is valuable to Wright Place Viewers is because it will give you an education about advertising,  motivation and why things work. He has a great chapter about Product placement. Product Placement is what made our High Tea Show the best ever this year.  People need to understand why the things in the book work. Many people feel like they are set up to take advantage of product placement opportunities, When they really are not.  Learn about leverage in business with some great examples and action plans to make the information you learned work for you. Learn how branding really works and why it is not about your logo and tag line.

Dave Lakhani

As a Wright Place Viewer, you should be a reader. Seriously, you have to keep up.

 

Investing in books and live seminars will keep you up to date. I highly recommend this book and have also posted a review on Amazon. I appreciate that Lakhani is very upfront and has something to share with you. He does not mince his words, so you if do not wish to be confronted about some of your attitude towards your own business, leave this book alone. It will change how you see yourself, your business and your behavior.

 

This article was written in 2008 and was updated in 2017.

 

Best Resources 2013

The Following are a list of people who have been a wonderful and ongoing asset for my business. I wanted to share these people with you and say Thank you to those on the list.

*This is list will not be completed until December 31, 2013, so check back often. This list is not a ranking order list.

Roberta Lauderdale Elam  www.robertalauderdale.com  This is my mother. I literally would not be here without her. She is the ultimate resource and support system. She walked down the isle this year in the wedding dress of her dreams to the new man of her dreams. We all need to get on THAT level. Love you Mom! 

Dr. Wayne Buckhanan http://mercs.net/  There isn’t enough room in this post to express my thanks and appreciation. Thank you for being really good at what you do and always striving to be better. 

Francina Harrison  www.TCENOW.com  The Career Engineer- Deepest appreciation for you and your entire family. You’re an amazing, talented woman who stands steady no matter what you are facing! And this year you faced a lot. Family luv Cuz! 

Dave Lakhani  http://www.boldapproach.com Thanks for all the great lessons, support,  information and making me think. 

Chanzé Witcher www.chanzewitcher.com  What a great and talented young lady! A wonderful find, a secret weapon. You do amazing work and accomplish amazing things! I am very grateful to have you on my team. 

Ché Brown and Trevor Otts  http://www.partnerslearning.com                           brokesystems.com    Your team work is exemplary and inspiring. I have and will continue to learn and implement. Thank you very much!

Tinu Abayomi-Paul   www.asktinu.com  Thanks for being a great source for knowledge about all things Google and everything cutting edge on the web. The Twitter chats are the best!!

Rachna Jain http://profitablepopularity.com–– Great books, great knowledge, I just really appreciate everything you have.

( more names later…)

4 Hour Work Day

NO- I did not get it wrong, I know it’s 4 hour work week, however, I am not looking for a 4 hour work week. This summer I wanted a 4 hour work day. Instead of being down on myself for wanting to enjoy the long days, I decided to increase my efficiency and then just take the rest of the time off. Now, you never know WHICH 4 hours of the day it will be. That’s my choice as a business owner. But I am free of guilt for slacking off or day dreaming while watching the butterflies in the office garden.

I am using a strategy I learned from Dave Lakhani – work for 50 min and then take a 10 min break. I Modified it to work for 20 and take a break  and I also use the action machine to time myself.

I will push to 6 hour work day if I have a busy day. I am not wasting time and I have time to do things at home like- clean out my book case!. I am not done yet, I have more book cases to go. These are the first batch of books donated – 2 full boxes and 4 bags and an old clothes basket, all full of books.

I also sold a few to Amazon on their trade in program that netted me $50!

Getting ride of clutter feels good, the books are good, I hope they bless the new readers and life is good.

I will update you on this 4 hour work day thing and see if I can take it until the end of the year!

Did you make any changes in how you work? Post below, I love to hear new ideas.

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