Book Review of Subliminal Persuasion By Dave Lakhani

I just read Subliminal Persuasion and I have to say for business, it is one of the best books I have read in a while. This has been a good summer for books too! I was surprised to see that Lakhani actually shares some valuable secrets. This is not a reflection on him personally, most books that say they have secrets, and then share the stuff that does not matter or does not work anymore.


I hate Guru’s that share the strategies worked in 1902 and pass them off as salvation for your business. So , stop it with the Brooklyn Bridge sales stories already! The reason this book is valuable to Wright Place Viewers is because it will give you an education about advertising,  motivation and why things work. He has a great chapter about Product placement. Product Placement is what made our High Tea Show the best ever this year.  People need to understand why the things in the book work. Many people feel like they are set up to take advantage of product placement opportunities, When they really are not.  Learn about leverage in business with some great examples and action plans to make the information you learned work for you. Learn how branding really works and why it is not about your logo and tag line.

Dave Lakhani

As a Wright Place Viewer, you should be a reader. Seriously, you have to keep up.


Investing in books and live seminars will keep you up to date. I highly recommend this book and have also posted a review on Amazon. I appreciate that Lakhani is very upfront and has something to share with you. He does not mince his words, so you if do not wish to be confronted about some of your attitude towards your own business, leave this book alone. It will change how you see yourself, your business and your behavior.


This article was written in 2008 and was updated in 2017.


Promote Your New Book

geralt / Pixabay

Where to Promote Your New Book!

Wrote your book but now you need people to know about it?

Sales of your book slowed down?

I have some answers for you

I am working on promoting my new book  (Unfair Advantage) and I thought I would share

some of the information I found. You can download the No Cost list here!


Amazon: Still the World’s E-commerce Leader

October 24, 2015 by  
Filed under Featured Articles, Front Page

amazon danbo

Amazon: Still the World’s E-commerce Leader, which launched during the first Internet boom in 1994, quickly became the largest U.S. e-commerce company and an iconic leader of the U.S. tech sector. Twenty years later, in 2015, the company had become bigger than Walmart in terms of market capitalization, making it the largest retailer in the U.S.

What helped them to become the market leader was its focus on offering as wide an assortment of goods as possible online, backed by the lowest prices. Starting off as an Internet bookseller, quickly expanded into consumer electronics, software, games and video. From there, the assortment of products increased even more, to include every major shopping category.

On the flagship site, there are now shopping categories for books, movies, games, electronics, computers, home and garden, beauty, health, grocery, toys, books, clothing, shoes, jewelry, sports, and outdoors. In addition, there are categories for digital content, such as books and movies, which can be delivered via Wi-Fi to Amazon’s line of digital tablets.

In 2015, retail sales in North America, the UK, Germany and Japan accounted for 95 percent of all revenue. As part of a broader effort to diversify internationally, it has set up 10 different e-commerce marketplaces, including ones in key markets such as China and India, in order to attract global merchants willing to sell on Amazon’s platform. However, due to entrenched local competitors in both China and India, has not had the same success scaling in those markets as in its core North American market.

Besides diversifying shopping categories, Amazon JP has further set a successful example of a global mindset in business, by creating an English version of it’s website. Serving the two million foreign residents living in Japan, the company has strengthened it’s brand even further. In 2014 alone, the Japanese version of the e-commerce giant has recorded yearly sales of $7.64 billion.

The secret to Amazon’s success has been its unparalleled emphasis on getting as close to the customer as possible. Within the U.S. market, for example, has heavily promoted its Prime service as a way of locking in customers. After paying an annual subscription fee, customers get access to free two-day shipping as well as access to exclusive digital content. To make the digital content offer resonate with customers, has invested heavily in proprietary content developed in-house, such as TV shows, which can be viewed on Amazon’s tablets.

Going forward, the company needs to replicate the infrastructure build-out it has in the North American market in order to win market share in Europe, Asia and South America. The more warehouses, call centers and distribution centers the company has, the faster it can get products to customers and the more efficient it can make its supply chain.

In 2015, operated 60 different fulfillment and distribution centers around the U.S. (an average of more than one per state) with a total footprint of 50 million square feet. In comparison, the size of its footprint in China – arguably a larger and more important market than the U.S. – was only one-fifth as big, at 10 million square feet., too, will need to address the claims of its rivals, who claim that the company resorts to severe discounting and below-market pricing in order to drive rivals out of business. Moreover, there have been several highly publicized disputes involving the company and content publishers about pricing and distribution.

Given its massive market size, though, and its presence in key European and Asian markets such as Japan, they have become one of the most important Internet retailers in the world. With a long track record of innovation, it appears that they are well positioned for the next big wave of online commerce.

Next Page »