October Notes

It?s the middle of October and we have started the 10 Week PR Challenge. I have closed it until we start a new one, I think it will be too hard if people get behind. So if you missed out, don?t worry, we?ll have another one.

As the weather turns colder ( I love summer) , I am working on shows that will warm the heart. I want each show to have a tangible impact on the people who watch and are involved. We just taped a show with Business in a Bucket and they did a heartwarming thing. They actually gave a kit to a young man who had expressed difficulty in finding work. It was real mentoring! I can?t wait for you to see this particular show.
We also taped a show with SCE. They have just been given money to build more green jobs and fund the programs that allow you to get a discount on your bills if you are having financial difficulty. They even have a program for the newly laid off.

We had Sniffle Buddies featured on the show too. This cold season will be completely different and now you have a different tool to use. I will be giving away some Sniffle Buddies at the website a little later.

In January we will have a live show at Lisa Platske?s event, it is already 50 % sold out. It?s going to be a good conference, so start your year out right with this one!

I am booking the rest of the year?s shows out and January also, so it?s time for people to tell their story. People have to know about you before they can buy your products.

There are some great PR articles on the website, 2 or 3 new ones each week. Be sure to check them out and leave your comments. We can all help each other, when you leave a comment, someone is reading that and thinking, WOW! I did not know that.

Oh yes, and Dave Saunders is doing our branding tips on the show. If you branding needs some re-working then check these out.
For the rest of the year, I will be sticking close to home and not traveling. I know, I know, that?s a big change for me, however, it is what is needed right now.

Talk to you soon!

How PR News Can Improve Your Small Business

This article is for small business owners who need to learn to use PR News as part of their marketing program. I advise all small business need marketing and PR to get more attention for their business.

Public relations is often mishandled and misunderstood. Small business owners want to run a business, not spend time looking for PR news opportunities. Getting a virtual assistant who specialized in this area can save a lot of time. This person can be the contact to set up interviews and make sure the media outlets have all the information they need. Their word should result in getting the business written up. When you have interviews constantly out there, become the number one choice of those looking for your services. You can think of PR news as PRE-advertising. Advertisement to your clients before they need you so that when they need you, they know exactly how to find you.

Everyone says word of mouth marketing is the most powerful kind of marketing you can have. Most word of mouth starts with a campaign. People start talking about what they saw in the news or read in the papers. It means you have to get it started someone. You have to purposely put the word out there in front of people who will repeat it. People who have influence and can move large numbers of people to action. That’s why people would love to be on Larry King or Oprah. They may totally disagree with what they do or say, however, they want their influence on the audience. They call Oprah the KingMaker because she can take your book to number one in any market because he influence is that large. By putting out your own PR news, you get to start the ball rolling and get interest in your business. The more people are talking, the more sales you can expect. Even bad news has been known to create sales in a product that was stagnant.

For more powerful tips on PR visit now http://wrightplacetv.com/instant-radio-star

Working a Mixer for More Business

This article is for people who want to be more comfortable at mixers and meeting people to create more business for them.
I recently went to a cocktail party celebrating the release of the new issue of Iona Magazine.

I write the health column for that magazine and went to represent the magazine and frankly to get out of the house. I realized I had not done any networking events in about 3 months. There were many reasons why I had not been in networking events and now I was ready to get back out there. Every business should do at least one networking event a month. You have to meet new people and be seen by the people who already know you. Many people are jaded and feel like networking events are not profitable. They are not profitable if you just go in and pass out your cards and gather cards. I only took 3 cards home. I made 5 appointments to call and talk with people I already knew about upcoming events and projects.

Here are a few rules to making a networking event become financially profitable for you.

1. Pick and event which will have potential clients and vendors in attendance. Most people at this event were fans of Iona Magazine, so this was a chance to meet the writers and staff at the magazine. I introduced myself FIRST as the Health Writer and secondly as the Wright Place TV Show.

2. Have a quick summary of what you have been up to ready. When you see people you already know, quickly update them on your current status. Make it sound exciting!

3. Quickly turn the conversation to them. People love to talk about themselves. Do not ignore husbands and wives who may be tagging along. Give them a chance to tell their story. Give them a real focus of your attention. Do not look over their shoulder for someone better to talk to. Really focus on them even if they do not seem like a good prospect, remember you never know who THEY know.

4. Ask for the card first. Do not just hand them your card unless you have a good reason. Why waste cards on someone who really doesn?t want it or will not sue it.

5. Keep the alcohol to a minimum. I met one lady, who was very nice however clearly had too much wine that night. Know you limit and frankly no alcohol is best.

6. It never hurts to be nice. Some people seem to save their nice for someone special. Everyone else can eat dirt. Try to make everyone feel important. You can only create more good for you.

7. Look at the cards you got and imagine some type of profitable deal. I googled the people on business cards and got great ideas on how we could work together. If you do not get ideas, just call back and leave a message saying great to meet you. Do not automatically put people on your email list because you have a card. Ask verbal or written permission first. If you follow up with a note, you will really stand out because not many people write anymore.

8. Attend with a great attitude. This is your best accessory. Do not make anyone else a victim of your back day.

9. Arrive early. You can get a seat and some food and you will not have missed out on the vibe in the room. You will also get to see who is coming in and who you want to meet.

10. Always bring a camera. An actor was there because he was on the cover of the magazine. I got some great pictures with him. Also a famous author was there. And then I just took pictures with old friends.

11. Bonus tip: Bring your business cards always. One person was promoting something but had forgotten her own business cards. There might be some business she missed!

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