Tips for starting a new business: By Sean R Mize

November 21, 2009 by  
Filed under Featured Articles, Wright Ideas

Here are some tips for those people who would like to start their new business: By Sean R Mize

1. Check on your competitors. It is not enough that you know the needs and demands of your potential clients. It’s not also enough that you are confident that you can meet these needs. If you want to increase your chances of making a sale, you need to understand what your competitors are doing. You will need to outplay these people so you can keep your potential buyers from purchasing from them.

2. Hard work and determination. Putting up a small business can be really overwhelming and at times, downright frustrating. You will need to work hard and you will need a truck load of determination to succeed in this field.

3. Hire the best people. Keep in mind that your employees are the secrets to your business’ success. So, hire only the best. Go with those individuals who are driven, result-oriented, and easy to work with. Its better if the people you are hire have in-depth knowledge about your products and about the business that you would like to put up.

4. Be willing to invest for your advertising cost. Spending your precious dimes on your advertising campaign is probably your wisest investment in growing your business. Through this, you’ll be able to promote product awareness and you can easily reach out to those people who are most likely to buy from you. This can lead to enormous sales leads and increased revenue.

5. Offer 100% satisfaction. Having a great reputation in your chosen niche is the key to attract more customers. Make sure that your clients have nothing but good things to say about you and your products. Do you want to learn more about how I do it? I have just completed a brand new free guide.

Download it free here: Internet Marketing

The Leap: How 3 simple changes can propel your career from Good to Great

November 16, 2009 by  
Filed under Books, Featured Articles

The Leap: How 3 simple changes can propel your career from Good to Great

Author: Rick Smith

This book starts with the author?s quest to understand how in 18 months he had gone from completely unremarkable to writing a best seller, founding a new company that he eventually sold for more money than he ever dreamed of. He wanted to find people who had achieved extraordinary success without the talents and drive that might have marked them as special from an early age. The book was meant to be a ?Good to Great? manual for individuals. I have read Good to Great, so…we?ll see.

Smith shares how in 2003, his co-written book, The 5 Patterns of Extraordinary Careers took off. The book was very successful and after 3 months of touring his company let him go. He felt like his career had crashed and burned. He was looking for a new job and going to networking meetings. After a while he realized the networking meetings had plenty of people but hardly ever did you see top ranking executives from any companies. He created his own and named it w50. This was almost instant success also. He wanted to learn how this had happened.

Smith has also added lots of stories of how other people did it. This can give you some good ideas and perhaps insight on what creates success. He has a create take on memes however, makes no point of what the reader should do with a meme. Should they get one, make up one, use one? I like the book; I am always interested in how other people go to their success.
This book is an L.A. 7

Should You Spread Your Brand?

his article is for those who are interested in branding and are unfamiliar with the laws of branding. Branding your business is not difficulty does take some thought and the creation of a branding plan. By creating your brand purposefully, you will get the most out of it. This will create more sales and make marketing dollars work harder.

There are laws to marketing. Most small business owners are only looking at a logo. They do not take into consideration all the laws and everything they could do to create a strong brand. Out of all the things a business owner has to do, branding is one of the most simple things to do. The Law of extension says it may be a mistake to add your product name to all kinds of products. Many mistake extension for borrowing credibility from another product and placing it on a new product. It works well for people. Not so great for products and services. It only confused the general public. They simply are not paying close enough attention to be able to distinguish exactly what is going on with your products.

The original product suffers from brand dilution.

The inconsistency of the extension will change the relationship of the buyer with the original product. At the least, the product will seem irrelevant to the market. By creating a unique experience for your buyers, you stand out in the market. The experience will create the image you need. To do brand extension properly, answer these questions:

Have you identified a profitable business model in order to compete in this new category?
What type of competitive response will come from you entering this new market?
How big is this new category you want to enter?

With the answers to these questions and the proper research data, you can pull off a brand extension successfully.

« Previous PageNext Page »