Digital vs. Print Collaterals

Most of the time, your success to earn sales and branding depends on the materials you give out to the public. You probably engaged a Graphic Design Company to create a nice brochure for your business and then used another company delivering printing services Singapore to produce it so that you physically have something in hand. You need to get hold of the right marketing collaterals that can promote your products and services and not break your sales. Now, the question is what materials should you use to capture the attention of the consumers and encourage them to do purchases from you? You are now going to think hardly if you are going for the modern approach and go digital or the traditional way and produce marketing collaterals with the service of a printing company. If it is for a marketing campaign or a specific event you might even think about hiring a professional marketing or events company in Singapore?

Digital vs. Print Collaterals has been a widely-unanswered competition in the marketing world. It remained unsolved and still a mystery because the truth is using both of these materials can help you attract consumers, it just depends on how you are going to use them and who your target audiences are.

What does your target market prefer, digital or printed?

Remember that these collaterals are made to connect to your market, from the products information, to special offers, to new promos and even up to the contact information. Your materials should have all of those whatever their form is and you should ensure that they are easy to read and be grasped by the consumers. For example, if your target market are senior citizens from Singapore who are not fond of the digital world yet, who don’t have laptops, netbooks or even smartphones to check them online then you should focus acquiring printing services even more. They will appreciate printed brochures that they can easily get what they want, browse it easily and understand what you want them to know about you even without the help of the modern technology. This works the same way if your target is the techie generation, instead of the considering Printing Services in Singapore, you should definitely go for the digitalized ones.

This should be considered by all events company in Singapore that not just because we are now in the high-tech generation it means that we need to make everything digital. We should all know the target markets and their preferences. Don’t underestimate the power of printed collaterals because they still have the power to bring you success you need. Some people still love brochures that they can touch and feel. Have that in mind when thinking about using printing services for a nicely produced brochure for your company or just a digital version as a pdf-file.

Act like an Owner, Not a Hired Hand

By Brett Shevack, CEO of Brand Initiatives Group

Now, more than ever, with agencies feeling relegated to “creative supplier” status, account people need to start contributing like an “owner” of a brand, rather than someone who is just servicing the account. While the creative are doing their thing, account people can make a huge contribution with ideas outside of advertising. Ideas for new products, categories, distribution channels – ideas that can restage brands and change the course of companies.

Great advertising people may work for the agency but they live in their client’s world. They earn their client’s loyalty and respect by knowing the business as well as they do. Whether it’s athletic shoes, lawn fertilizer or deodorant, they get very passionately involved.

They scour sales figures when the sales force does, can recite a product’s ingredients as if they worked in R&D, and get upset when their local stores only stock the competition. They watch consumers on weekends when they are with their families, not just in focus groups. They eat, sleep and breathe the business.

What if… we opened a new distribution channel under a new sub-brand? You have to be willing to push your clients with new thinking, instead of waiting to be pushed. Otherwise you are operating like a vendor, not a partner.

A former associate of mine had a particularly unsettling habit of not speaking in client meetings, just endlessly scribbling on a yellow pad. Then, often without a word, he’d leave the room. Yet a couple days later, I’d find a four-page, single-spaced letter on my chair with incredibly insightful thinking and a list of original brand-building ideas. Enough to make any client say, “Boy, I’m sure glad they are my agency.” Some of these ideas build $100 million businesses. All of them build long-term relationships.

While the No. 1 unwavering focus of every agency has to be the quality of its work, creativity needs to be everyone’s mandate. Great ideas can come from anywhere. They are the “glue” that builds stronger relationships.

And don’t be afraid if your ideas are shot down. A client once told me, “I really hate that idea, but we’re testing it.” From my perspective, it was his way of saying, “I respect your instincts enough to doubt my own… just a little.”

Of course, some of my ideas have bombed so badly they’ve become running jokes in meetings for years. If there weren’t also some pretty good ones along the way, however, no one would be laughing.

ForceField Energy Is a Leader in Fast-Growing LED Lighting Industry

Ever since the 2014 U.S. mandate which required a phase-out of incandescent lights in the retail market in favor of LED (light emitting diode) lighting due to environmental concerns, the LED industry has experienced tremendous sales growth and commercial deployments. With an innovative and highly successful “no money down” business strategy, ForceField Energy, Inc. (NASDAQ – FNRG) is helping lead the industry’s charge. 

Across the U.S., 60-watt and 40-watt incandescent bulbs have been phased out and are no longer available for retail sale. These bulbs have been largely replaced by LED lights which are considered “green” and environmentally friendly due to the absence of dangerous chemicals. More important, using these lights reduces your energy consumption by 50-75%! Also, the LED lights’ directional output can provide better directional light than incandescent or fluorescent bulbs. Plus, the payback (return on investment) on commercial lighting replacements with LED is very short. 

Given these very favorable characteristics, industry estimates suggest that U.S. federal, state and local governments could save billions in energy costs. That is why the estimated replacement market worldwide represents a $1 trillion opportunity.

It is no wonder that ForceField’s stock is trading at an all-time high.

ForceField currently boasts more than $100 million in bid proposals and potential revenue over the next few years, through its signed contracts, letters of intent, pilot programs, and official bids, with government entities and major corporations.  Sample deployments include municipal LED street light conversion projects driven by state and federal initiatives such as the President’s Challenge for Advanced Outdoor Lighting and the DOE’s Better Building Program.

In these large scale and high profile deployments, ForceField works in concert with utility and financing leaders to offer an energy efficiency financing program that does not require an upfront capital outlay.  This shrewd financing approach substantially reduces customers’ upfront costs which is so important for governments with strapped budgets, making it a no-brainer. Plus, it enables ForceField to generate very significant revenue over a multi-year timeframe, thus maximizing profit potential.

The company’s approach and high profile contracts have led to record high stock prices and an increase in Wall Street price targets. Investment pros likely see the benefit of ForceField’s positioning. At the rate management is securing new business ForceField Energy is primed to cement its status as a major player in the LED industry.

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