Review: Six Secrets of Sales Magnets

Six Secrets of Sales Magnets

By Laura Posey and Will Turner

This book is not something you should overlook if you are in sales. The authors are sales trainers, this book is a good introduction to their services. The great sales people are always looking for ways to get better. Their goal is to help you close 7 out of 10 prospects. They tell the story of an average day in the life of the Average salesman, Professional salesman and the Magnetic salesman. Curiously, while the Magnetic salesperson plays golf and relaxes, the other two work a lot harder to get any money. The secrets of what they do are revealed, the HOW part is not revealed. I do like their concept on Vendorville. Because there is no HOW TO in this book, I assume you can get the details on how to do this in the courses they offer. They mention cold calling in reference to the Average sales person and the Professional salesperson, but not with the Magnetic salesperson. Nice story and nice book, you can clearly see which category you are in. This is a useful start to making positive change.

This book is a California 6

For more info: DancingElephants.net

Believe Me: A storytelling manifesto for change-makers and innovators

Believe Me: A storytelling manifesto for change-makers and innovators
By Michael Margolis

As I mentioned in another book review, I love the feel of physical books. I love it w hen authors are bold enough to try a new shape and style of book. Margolis is one of those. He is using an unusual shape for his book and a sleek glossy cover in yellow. The inside does not disappoint. He uses inspirational points with a just right touch. Anyone can get quotes from Tom Peters and Seth Godin. Margolis showed he had real talent when he worked in President Barak Obama, Joseph Campbell, Maya Angelou and and Salman Rushdie. When other famous voices echo what you are trying to say, you can?t go wrong.

Because entrepreneurs are always working to get their story out, this book is an easy tool to use to start really working on that. We don?t want to start with once upon a time, but what exactly DO we start with? This book gives clear direction and examples on what and how to do it. Yes, this book can be read in a single sitting, however, you are going t want to keep it around as a reference book. He starts off the book with the LONG WALK HOME. The part of the Hero?s journey that no one ever speaks about. That Margolis tackles this immediately lets me know he means business. This is not a fluff piece. His 15 story telling axioms will pay off when studied. I was getting to the end of the book and felt, wow, there should be more. Then I realized this is part of a series of books he will be doing. I am looking forward to the next installment. Most people teaching how to add stories to your business are talking about getting witty stories for your speeches. Those who know about the bigger picture offer the information in high cost seminars. Now this information is accessible to all of us.
This book is an L.A. 9!

Lemonade Stand Simple: Accelerate your small business growth

Lemonade Stand Simple: Accelerate your small business growth

Author: Diane Helbig

Don? be fooled by this small book, it packs a lot of information. If you have had a hard time marketing and are thinking about taking a really expensive course to learn your USP, then get this book first and save yourself some money. This book asks you to take a step back, stop making business so complicated and think through what you are trying to do. Chapter one on Identity, Clarity and Value are a must read. In this uncertain economy, all of us need to rethink this question. It can cause a lot of anxiety to work it out. Helbig has a simpler and gentle way to do it. In a world full of books asking you to charge ahead, suck it up and break through, this book asks you to sit back and tell it what you are really looking for.

Active vs. Passive prospecting is another good chapter. This is where the rubber meets the road. This is where you decide to DO business or play business. You may realize in this chapter the only thing wrong in your business right now is that you really don?t know the difference.

Yes, she has chapters on Selling. Helbig tells you she didn?t like selling and how she got over that. We all have to get over that. A sale gives you money and there is no way around it. However, there is a way to get it done and make the dollars flow into your pocket without excessive strain. The author believes Sales professionals are the elite athletes of the business world and is dedicated to training them to be the best. Guess what business owner, YOU are sales professional. Since you are a professional, training should be always welcome.

If you have not invested in yourself in a while or you just started your business, get this book. Look at your situation with fresh eyes and a glass of Lemonade.

This book is an L.A. 9

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