October Notes

It?s the middle of October and we have started the 10 Week PR Challenge. I have closed it until we start a new one, I think it will be too hard if people get behind. So if you missed out, don?t worry, we?ll have another one.

As the weather turns colder ( I love summer) , I am working on shows that will warm the heart. I want each show to have a tangible impact on the people who watch and are involved. We just taped a show with Business in a Bucket and they did a heartwarming thing. They actually gave a kit to a young man who had expressed difficulty in finding work. It was real mentoring! I can?t wait for you to see this particular show.
We also taped a show with SCE. They have just been given money to build more green jobs and fund the programs that allow you to get a discount on your bills if you are having financial difficulty. They even have a program for the newly laid off.

We had Sniffle Buddies featured on the show too. This cold season will be completely different and now you have a different tool to use. I will be giving away some Sniffle Buddies at the website a little later.

In January we will have a live show at Lisa Platske?s event, it is already 50 % sold out. It?s going to be a good conference, so start your year out right with this one!

I am booking the rest of the year?s shows out and January also, so it?s time for people to tell their story. People have to know about you before they can buy your products.

There are some great PR articles on the website, 2 or 3 new ones each week. Be sure to check them out and leave your comments. We can all help each other, when you leave a comment, someone is reading that and thinking, WOW! I did not know that.

Oh yes, and Dave Saunders is doing our branding tips on the show. If you branding needs some re-working then check these out.
For the rest of the year, I will be sticking close to home and not traveling. I know, I know, that?s a big change for me, however, it is what is needed right now.

Talk to you soon!

How to set up your new business

Book: The Essential Business Handbook:
The Nuts and Bolts of Getting Up and Running Fast

Author: Beth Andrus

This book is a great reference book for all new small businesses. Everything you need is in easy to read chapters that are not over flowing with personal stories and information no one cares about. Andrus tells you what to do and why. Then she gives you a few resources to get it done. Don?t let the cartoon image of Andrus fool you. If you completed one item from each chapter, in less than a month you would be up and running.
Andrus writes in a simple style however she includes some very important information that people need. Every business must create a solid foundation; each brick of that foundation is covered here. All of the things you can find, however you are going to have to look several different places to get it all. Her explanation of resale number alone makes it worth it to get your book. Reading the California state government information booklet on resale numbers and how to calculate the tax is far more complicated that it should be. Andrus breaks it down with an easy to understand example.

Trademarks usually gets people stuck in the mud when starting their business. If you read Andrus chapter, you will be able to move beyond that even if you decide to go after a trademark. I also highly recommend the chapter on Cost Accounting. This is not exciting stuff when you are an entrepreneur, yet you must deal with it or pay the consequences later. She has a check list and glossary. No matter what your education level, you can enjoy this book. By enjoy the book, I mean, get the information, put it to use and get your business started. If you have a business already and are not achieving the success you want, this book can serve as a basic check up for your business.

This book is highly recommended for young or first time business owners. This book is a an L.A. 9!

Iona Magazine Cocktail Party

Great Networking and it was great to meet the readers of Iona Magazine. I write the health column, for some reason everyone thinks it’s a sex column. Not sure why. Hope to see a few more peeps at the next event!
It was wonderful.

« Previous Page — Next Page »