The Importance of Removing Links from Your Blog

The Importance of Removing Links from Your Blog

By Article Expert

Link building has been a marketing tactic for many blog owners. Having external links on their blogs and internal links to their blogs build web traffic to their blogs, increase exposure and brand recognition, as well as has the potential to increase sales. However, with the Penguin updates, various lawsuits involving bad links, and countless unnatural link notifications sent to blog owners, link building could soon be a thing of the past.

Blog owners should start counting on natural keyword placement and good old fashion social media marketing in order to bring quality leads to their blogs. Leaving external links can be disastrous to a blog. Here are 3 important reasons to remove links from your blog.

Links May Lead Your Visitors to Competitors

No matter if you have SEO companies write your blog posts or write them yourself, having external links could be the reason you lose out on business. You have no control over external links and what their future may hold. Eventually, the external link may reference your potential business customers to a competitor, knowingly or unknowingly. The external link could have a change in ownership. They could work on their own SEO tactics and decide on other credible links for their site that leads to a competitor’s site. Since you can’t keep watch on everything your external link owners do, it’s easier and best to remove the link from your blog.

Protect Your Credibility

As stated, you never know what a site owner will do. Some of their content may change on their site leading your blog to be incredible source. The content could be inaccurate as they no longer care about the quality of a website but more so quantity of keywords and exposure. They could start generating revenue from undisclosed paid advertisements. Whatever it may be, your credibility could be on the line and it will take much more effort to fix it than to just avoid it at all costs. You can build a higher rank with other marketing efforts.

Prevent You from Dropping in Your Google Rankings

Another reason for removing links from your blog is to prevent you from dropping in your Google rankings. Google and other search engines frown upon a lot these days and they are making every effort to have clean indexed pages. Common examples of what they are looking for include clean webpages that do not have web-spam. These sites should be beneficial and have beneficial natural keywords. Some sites stuff their pages with keywords or other scamming methods attempting to have a high ranked page. However, there is no useful content on their pages.

Some of these pages may participate in link schemes. Google has guidelines in place advising not to participate in things such as link and partner site exchanges, using automated services, or exchanging money or other services for links. These sites could end up being banned. If you are caught in any of these schemes or have these website links in your blog, you will be flagged and have a lowered page rank.

So by now, you have a good understanding of how harmful links can be to your blog. It may be totally innocent and an external link could just be caught in a bad situation themselves. However, you should not jeopardize your own blog and quality content you’ve worked hard to create. Getting a high placement again in Google’s search rank will not be an overnight process. If you are unsure or unsuccessful of removing bad links from your blog, there are link removal services available that do a great job.

Event Management Companies Use Internet Marketing

 By Coreypal

Fact or fiction, an event management company has many plate’s full of options to consider when pondering how to choose proactive marketing companies to manage their SEO and traffic generation.  Shysters run the mean streets of the many internet marketing websites in existence, and although it’s an unfortunate occurrence for the honest man to run into these scams, the list of ultimately beneficial internet marketing companies can drastically be reduced through some skillful searching, phone calling, and BBB findings.

Let’s face the reason head on why you are reading this: you are a serious business-minded money making event planning guru that wants to check the newest trends and gauge your current company with others so as to raise the bar on your event management services.  Or, perhaps you really do want to learn how to choose an internet marketing company; if this is you, sip the coffee and scroll down.

What Event Management Companies Could Expect

The primary purpose of an internet marketing company is strikingly similar to the modus operandi of a SEO company: to place your company on the map, albeit locally or nationally, and bring the promise of more customers your way for either a ‘per diem’ fee or some monthly membership fee.  The only way it is ever suggested to drop a single dime on an internet marketing company is if they are reachable by phone, reputable to the point their references are easily verified, and they have zero complaints through D&B or the BBB.

Do not go with a company that simply charges you to ‘babysit’ you SEO accounts, no matter how many you have.  Calling Google AdWords will render not only the creation of a solid campaign, but also the creation of a budget that will not move so long as you don’t touch it.  Same goes with Bing, except you need to stay away from the click-happy content network which renders an obscene CTR yet yields few sales for you.

Perform Due Diligence

Also, it is imperative that you check the level of education in the company in question – anyone can call themselves a professional, yet very few have the gait of an expert internet marketing company professional.  Having a brief conversation on the phone will let you know the candor and knowledge of the voice behind the sales pitch.

Finally, you should go with a company that doesn’t use tools online that are free for everyone.  Charging your credit card for something that you could have found yourself is pretty much financial suicide; all of the techniques and tricks of the trade need to be in-house, professionally designed, and have some level of tracking technology for you to view at all times.

 

Check out    http://thecmiteam.com for more information

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