Discover best results for website with directories

Discover best results for website with directories

The internet is a vast ocean of unlimited resources. Locating the right information at the right time is an even trickier prospect. It is like the lock and key mechanism where only the perfect key will open the right lock to reveal a treasure trove of information. Search engines help a lot in finding the desired information on the internet. This is done through the use of specific and relevant keywords. Search engines first look up through the list of web directories, then specific web directories of the search topic selected through the keywords and then moves on to check and comb through the website themselves. This is the process through which internet users locate the information required for by them online with the help of websites submitted by web masters and subsequently listed on web directories.

The history and evolution of web directories make an interesting read. In the earlier days, all search function online were done through various web directories. This helped the early users of the internet to search and locate the relevant information and then go through the individual websites and ascertain if they have found the correct information. Web directories functions as a catalog of links, sorted by relevant keywords and topics. Today, popular search engines like Google too look towards directories when it comes to getting the right information in an easy manner.

So why should one list their websites on a web directory is this new age of internet offers a complete search portfolio for the discerning user? Here are some of the reasons why.

• Indexing websites
• One way linking
• Targeted keywords
• Traffic generation
• Free or minimal cost
• Visibility

The key factor here to consider if you are someone who is looking to promote their website is that search engines too are looking at directories when they send out their crawlers or spiders. If one has a website, then it helps to have your website listed and mentioned in directories. This means that when search engines are looking for more links to your websites, they can find this through the listing on web directories. Most of the web directories provide a one way link which is great for the search engine optimization aspect of the website. Search engines pay a lot of attention and hence a lot of importance to the inbound links to the website which is used to rank the website. In these cases, it is important to note that one way links are given a higher ranking that a two way or reciprocal link. Considering this, a listing on web directories can work wonders for the website. Web directories also allow you to tag your website listing on the directory with specific and targeted key words and even relevant phases. It is important to note that web directories which has strong SEO tagging features can boost the visibility of a website and ensure that traffic keeps flowing and the right people gets access to the information on the website.

Find Best List of directories on Directory Ready to submit your business.

HARO, How You’ve Changed!

HARO, How You’ve Changed!

A Lesson in How to Handle Your Tribe

Help a reporter out was a 3 times a day newsletter where media could put out what they were looking for. People who read the free newsletter would respond to the reporter to pitch themselves or their clients. It came out 3 times a day and he sold single ads in each one. At one point there was around a 2-3 month waiting list to get an ad in HARO. It was very popular and best of all it was FREE to use for the reader. Peter Shankman used social media well and told little stories about his travel and life and what he was doing. Then a huge PR company bought HARO. I have been watching to see how the newsletter would change with someone else at the helm.

Here is what has happened.

Peter Shankman is well loved and respected in the social media space, so they kept him on. At first you could hardly tell that the new company owned it. The big give away was that the new company to sell their services used every ad space. It made it look like they had bought a lot of ad space. So instead of learning about an innovative new business that had a cool service to sell in each newsletter, you saw the same lame ad from the big company. Everything looked pretty much the same. I didn’t think they would keep Peter on forever and I was correct. After a while the newsletter ‘introduced” the new editors.

There seemed to be a team of editors for the newsletter. They “introduced” themselves, talked about what they did and tried to write some cute banter about what was going on in the office or in their lives. The problem was, nobody cared. Peter’s shared bits of his life and it was interesting. His travels, his meetings, his cat dying, all that make for a tight connection to his tribe. The new editors tried to converse with the tribe as if they were their tribe. Like a new stepfather in the home trying to connect with the kids, the tribe basically ignored them. They didn’t know these new people and didn’t care about the office stories. Frankly, they worked in an office like everyone else. They didn’t travel and have an interesting life.

Somehow big company figured that out and thankfully stopped adding that crap to the newsletter. Then began the big chop. The newsletter came out three times a day with over 100 opportunities. As of today, less than 55 were on the list. Something has changed in their policy. I know a couple of reporters who have been cut off from being able to post requests. Once your email is blacklisted you can no longer post any requests. Perhaps that practice is wide spread. Or perhaps they only allow people who pay for big company services to post. I am not sure what the criterion is.

HARO has certainly seen better days. Her second husband (big company) does not treat her as well as Peter Shankman did. She has had to downgrade her lifestyle and runs on her old reputation. She seems to be on the decline. While people still use it, I don’t hear people sharing the “secret” anymore and I can’t remember the last time anyone said they got a really big media opening from it.

Many reporters have learned they don’t need a central place to send out their media needs. They can create their own following on social media and get pitches everyday. I know I do. If you are with a major outlet, you don’t need a HARO to help you get the word out. People who want to be in the outlet or publication are constantly looking on line for any opportunity. Many people have just focused on where they want to be seen and waiting for the right opportunity and no longer look to HARO to bring them information. Google alerts and just following a reporter on twitter can serve to get you a nice write up.

The lesson here is about the tribe. The tribe is not transferable. You can tell when Peter left, when the information was being phoned in. I think some of the last few posts were ghost written for him by the company. It just didn’t have his voice anymore.

Only you can feed your tribe. People want more contact and interaction with you. They don’t want to be sent to another company to get what they want. People are not excited about JV product launches. Why? Because while you can partner and sell with people, your tribe is looking for more of you! Not more of someone else.

I think JV connections are great but tribes cannot be passed around for everyone to pitch anymore. They are on the list for the person they got on the list for. No one else really matters.

Something else that is better that HARO will come along soon. There are always people to innovate. But like the hot chick from High School who got FAT AND UGLY, HARO has lost its main appeal.

How to put social media on remote control

Many people want to get involved in social media and are concerned that it will take up all of their time. I have a simple solution that allows you to appear online and engaged and yet, really only use a few hours a week to do this. Especially if you only have one brand you are pushing.

Right now I am in production for the television show “The Wright Place TV Show”, Solve It Sisters – web series, Wright Place radio and A Crowd Funded Life radio show.

My three brands, Wright Place TV, Solve it Sisters and A Crowd Funded Life all have their own social media foot print. Then there is my personal footprint.  Because of the brands I am handling, I spend a little more time that what I talk about in this article but not much more. You simply can’t be online all day and get any revenue generating work done

The accounts you need

My friend Dr. Rachna Jain keeps me up to date what what’s what.  I used to say you only need 3 social media, I have since then updated my numbers.

I highly recommend you have these accounts (they only take minutes to open)

Opening these accounts takes 30 minutes

This is a task that can be delegated

• Twitter (my personal favorite)
• Facebook (everyone lives here)
• Linked in
• Pininterest
• Google Plus
• Rebel Mouse
• Foursquare

Rebel mouse will automatically add your activity to it, there is no need to post there once it’s set up. I send people to   https://www.rebelmouse.com/drwright and they can see everything I am doing on each show. They can follow and subscribe.

Sign up for a Hootsuite.com account

Add all your social media to it (at the time of this writing, Rebel Mouse is not an option)

Use Hootsuite to pre plan your social media posts. It posts to all accounts if you want.  That’s why even on 5-hour flight to the east coast; I can have a post going out without bothering to get online. Spend 30 minutes a week and you are done.

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