Will the Apple iPad Be a Dream Machine For Writers?
March 24, 2010 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
As I write this, Apple has announced that they are taking orders for the iPad. It’s a wonderful device that allows people to surf the net, listen to music, read books and a variety of other things with maximum portability. The iPad is smaller than a laptop — even smaller than a net book — and yet is a powerful and flexible device. It will likely sell in the millions.
The iPad has a lot of potential for writers because it is small enough to carry a purse or a big coat pocket, so they can do research, read books, and even use the device as a word processor in almost any setting. There are several models that come with built-in Internet connections, so it is a truly flexible device. Writers will love that kind of versatility the iPad offers — not only as they create books and articles, but as they see a wider market consuming them.
The iPad is set to make a product like Amazon’s Kindle e-book reader obsolete. The iPad has a bigger screen, and color, so the merits of the relatively high priced Kindle will fade rather rapidly.
But there are those who say that the iPad itself will be obsolete even before it is released. Sadly, it’s true. People may rush to buy the iPad, but they will be buying a machine that is severely crippled in several important ways. Writers will want to think twice before they buy one.
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Review: Six Secrets of Sales Magnets
February 1, 2010 by Dr. Letitia Wright
Filed under Books, Featured Articles
Six Secrets of Sales Magnets
By Laura Posey and Will Turner
This book is not something you should overlook if you are in sales. The authors are sales trainers, this book is a good introduction to their services. The great sales people are always looking for ways to get better. Their goal is to help you close 7 out of 10 prospects. They tell the story of an average day in the life of the Average salesman, Professional salesman and the Magnetic salesman. Curiously, while the Magnetic salesperson plays golf and relaxes, the other two work a lot harder to get any money. The secrets of what they do are revealed, the HOW part is not revealed. I do like their concept on Vendorville. Because there is no HOW TO in this book, I assume you can get the details on how to do this in the courses they offer. They mention cold calling in reference to the Average sales person and the Professional salesperson, but not with the Magnetic salesperson. Nice story and nice book, you can clearly see which category you are in. This is a useful start to making positive change.
This book is a California 6
For more info: DancingElephants.net
Believe Me: A storytelling manifesto for change-makers and innovators
December 9, 2009 by Dr. Letitia Wright
Filed under Books, Featured Articles
Believe Me: A storytelling manifesto for change-makers and innovators
By Michael Margolis

As I mentioned in another book review, I love the feel of physical books. I love it w hen authors are bold enough to try a new shape and style of book. Margolis is one of those. He is using an unusual shape for his book and a sleek glossy cover in yellow. The inside does not disappoint. He uses inspirational points with a just right touch. Anyone can get quotes from Tom Peters and Seth Godin. Margolis showed he had real talent when he worked in President Barak Obama, Joseph Campbell, Maya Angelou and and Salman Rushdie. When other famous voices echo what you are trying to say, you can?t go wrong.

Because entrepreneurs are always working to get their story out, this book is an easy tool to use to start really working on that. We don?t want to start with once upon a time, but what exactly DO we start with? This book gives clear direction and examples on what and how to do it. Yes, this book can be read in a single sitting, however, you are going t want to keep it around as a reference book. He starts off the book with the LONG WALK HOME. The part of the Hero?s journey that no one ever speaks about. That Margolis tackles this immediately lets me know he means business. This is not a fluff piece. His 15 story telling axioms will pay off when studied. I was getting to the end of the book and felt, wow, there should be more. Then I realized this is part of a series of books he will be doing. I am looking forward to the next installment. Most people teaching how to add stories to your business are talking about getting witty stories for your speeches. Those who know about the bigger picture offer the information in high cost seminars. Now this information is accessible to all of us.
This book is an L.A. 9!








