What to Include on Your Website If You Want to Attract New Clients

What to Include on Your Website If You Want to Attract New Clients
By Cheryl Roose

Now don’t get upset by what I say but try to see this from your clients point of view. Most websites I see it looks as though we in the industry are trying to impress each other with our talent rather than appealing to the clients who we are wanting to do business with. They are usually flooded with young pretty girls, thin girls, who have perfect hair and skin and are wearing suggestive clothing if any sporting hair no one would ever wear on the street. Being in the beauty industry I can truly appreciate and admire the artists talent but what does the client see and will this bring them through your door or intimidate them?

I also see salons trying to sell to the client by telling them how wonderful they are rather than giving the client what they want.

If you have a lot of clients and your public profile is all your website is designed for then by all means put up the flashy pictures of hairstyles and impress people with the talent of your team. But if your primary purpose is to attract clients with your site then build it to work for you How do you do this?

1. Know who you are looking to attract by knowing the profile of the person who will see value in being a client of your salon…your ideal client.
2. Capture their attention by giving them something they will value.
3. Gain their trust that you are the expert to care for their needs.

 

What to include with your strategy:

Include a very brief “tip” of the week so visitors see value in returning to your site. I know a salon blog can serve this purpose as well but clients don’t always spend enough time roaming your site to get the good stuff, offer it right there on the home page.

This “tip” when promoted right is your golden opportunity to subtly introduce them to your salon brand while giving them a piece of valuable information. For example; if your salon is famous for doing corrective color, share with your visitors just how a proper color consultation should be done to ensure client satisfaction. Be careful not to say “this is how we do it here” but adapt the tone of “look for this is the salon you choose to care for your tresses”.

Have an opt in box where you can collect their name and email address. These days people are reluctant to give out this information for a simple newsletter so you must make the offer so appealing that they can’t wait to get what you are offering. Again, if you have done the work to know your ideal client and position the offer as something they WANT, not need they will be happy to provide this information in exchange for the gift.

Your gifts could include hair and makeup photo shoots for company portfolios if you are attracting corporate clients. Couple massage lessons for the active dual income earner clients or a series of how to videos to keep the glow in aging skin.

*Remember when making your offer that it is purely a gift that you know will change their lives. Once you give them value they will be more inclined to buy from you and now that you have their name and email address you can follow up with salon specials, promotions and events that will bring them through the door.

Please share your ideas in the comment box that proved successful with my readers

To great success,

Cheryl Roose
http://www.sossalonoperatingsystem.com

Eriq La Salle and Laws of Wrath

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Eriq La Salle joins us for a special online broadcast. If you are a fan of Laws of Depravity, then join our informal book club and read Laws of Wrath with us. We will be taking questions. Register today at http://www.instantstarmaker.com so you can get your questions in! Chanzé Witcher will be co-hosting with me.

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Discover 8 useful tips to attract more potential investors to your business

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1.    You Should Concentrate On Your Industry

Almost investors were small successful entrepreneurs in the past, and they will invest in some people who know their prior industry experience. All investors will invest in companies of people who have a lot of experience in this field of business

2.   Target Investors Interested In Your Business:

Some investors only like to invest in the seed or start-up companies, and other investors find the later stage ventures for investment. Therefore you should find the right investors who are interested in your business.

3.    Clear Plan

You need to have a good plan and good preparation for your business. You cannot find any investor if you cannot show them a clear plan with the advantages and disadvantages. Clear plan can be the first and important factor which affects your success along with all answers about how you can build your business, how you can get profits from your business, and how many risks can happen, and how can you deal with all risks.

  1. 4.    Make Connections

You have a good plan, and how you can show to some potential investors? And how you can find the right investors who will interest in you plan? Those are always the headache questions for you. You can connect to some investors via a business associate, lawyer or accountant who can help you get more investors’ attention. You also can find other way to meet people with heavy pockets at the very least attend a venture capital conference or some meeting of investors. Or you can use network to discover your opportunities.

  1. 5.    Be Persistent And Patient

All the entrepreneurs should be committed, thick-skinned, and passionate. Finding investors to raise your capital is a time-consuming process. It can take 50%-70% of total time for a startup entrepreneur to raise capital from potential investors. This process can be longer.

  1. 6.    Build A Team

One of the most important things you must know is that all investors need to see not only your commitment, therefore you can cooperate some talented friends or other people to the venture. By this way, you can get the trust of all investors.

  1. 7.    More Than An Idea

If you have only one plan, you can get some ricks, and that cannot attract any investor. You need more than one idea in your plan. You should prepare for anything before it comes.

  1. 8.    Articulate A Clear Vision

You should spell out how you plan to get from point A to B to C because investor wants to cooperate with the good entrepreneurs who are bright, committed and flexible. All investors have experience of the first plan; and they always think that the first plan isn’t usually successful with some real factors such as wrong product or market and even wrong channel or approach.

If you have a good plan, but you cannot deal with tight budget or you cannot find potential investors, your plan cannot gain the full success. There are 8 tips for you to attract more investors.

If you like my blog, you can share it with other people. And if you are interested in this topic, you can leave you comment at the end of my blog. I appreciate your contribution.

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