Swinger Signs

Swinger Signs

By jwhittle812

The Swinger range is the UK’s market leading product, but why is this?

The first Swinger Sign began life as a custom pavement sign for the National Lottery in 1996, designed to be for ‘no tool’ assembly and have remained popular ever since. There are many uses for pavement signs, although the main benefits always remains the same; to increase sales, increase walk in traffic, increase product awareness or deliver information to passers-by. Efficient storage of high quality graphics is achievable on those that feature a protective screen.

Swinger signs specifically offer a high impact on-street advertising with a rounded design to minimize health and safety risks. The design of this form of advertising is very sturdy in windy locations, making it perfect for the UK. It also has soft round styling and a low centre of gravity to ensure a high health and safety rating. That’s not to mean that they are not easy to relocate around your store to ensure the most effective placement for your messages.

If you want to further grab attention to your sign you can choose to add a printed tactical header clipped on top of your sign, showing your message from either side. Some options of Swinger signs have built in wheels to increase the ease of mobility as well as the option to fill the base with water in order to secure the sign in place at choice.

A swinger sign is usually your best option when it comes to value for money due to the large variety and the versatility of purpose that this type of signage offers.

Companies can offer customisable printed panels for your swinger frame in various different sizes depending on your specifications and have the environmental benefit of being fully recyclable.

Did you know?

1)     The Icecream Company Walls is one of the biggest company advertisers which use Swinger Signs

2)     The Swinger 3000 has been continually used by Tescos since 1999

3)     The Swinger Sign has become such a staple of the UK high street that it is used in many UK TV and film productions

To get affordable swing signs for your business visit HFE Signs.

Printed Presentation Folders to Enhance your Proposal

Printed Presentation Folders to Enhance your Proposal

by Roger BrainTree

Printed presentation folders allow a company or business to add sleek looking designs and personal touch to a proposal. At first glance a presentation folder may seem over the top and nonessential, but this couldn’t be further from the truth. Custom printed folders can benefit your business by adding to your professionalism as well as increasing your customer base’s opinion of your business or service offered.

Functionality

On the most basic level printed presentation folders can benefit your business by adding an extra level of organization. Having just one kind of standard folder to use for all presentations will help improve organization by eliminating last minute scrambles to find a folder or showing up to a presentation without a folder. Also, just having one sort of standardized folder will allow you and your company to focus on a specific structure for the uniform organization of all presentations. The added structure provided by custom printed folders will allow you to focus more on coming up with good content for a presentation rather than worrying about how to organize it.

Promoting a Successful Appearance

In addition to aiding with structure and organization, printed presentation folders will benefit your business by promoting a successful appearance. Having a successful appearance can be the difference between a client choosing you or one of your competitors. It is a well known fact that appearance and presentation are some of the biggest influences for customers when they are considering purchasing a product or a service. Printed presentation folders will help to establish that you and your business are organized and professional. This added touch of professionalism will help to put the customer’s mind at ease making them more receptive to your presentation and information offered. As the custom printed folder will be one of the first things seen by anybody in a presentation, it is important that it looks professional and makes a good impression. Though it may seem like such a small detail a presentation with your company’s logo is sure to wow whoever sees it.

Additional Advertising

Beyond just promoting a successful image a printed presentation folder can function to provide additional advertisement for you and your business. A presentation folder with your company’s name and logo will make at the very minimum a subconscious impression in your customer’s mind. The more you can visibly present your company’s name and logo the better. More visual presentation of your logo and name will increase the chances of gaining clientele or sales. Furthermore, if you leave the presentation folder with a potential customer it leaves a visual reminder of whom and what your company is.

The Bottom Line

Obviously having a printed presentation folder alone is not going to sell your product or service. However, coupled with a solid business model, presentation folders will help provide that extra amount of professionalism that will place you a notch above your com

Growing a Biz Results

Growing a Biz: Maximizing Advertising & Media Results

Guest post by marketing2020

If you are a business owner, manager, or entrepreneur trying to protect or grow a business with the assistance of advertising, you will 1) need a strategic media plan and budget supporting your marketing objectives and 2) you will also have to buy the planned media from media sellers, e.g., television, radio, print, online, direct mail — on a national or local basis.

Planning and buying media is a highly competitive, tricky and knowledge intensive business with over $270 billion in transactions  So, depending on what you buy, a budget of $50,000, your decisions could have  it the clout of $25,000 or 75,000+

Caveat-Emptor

The first rule to buying media is Caveat-Emptor.  Caveat Emptor means, “Let the buyer beware.”  You must understand that the sole purpose of media sales reps is to sell you some of their advertising media inventory (e.g., TV or radio spots, space in a print medium, impressions or clicks on the internet, etc.). They will pitch their availabilities in the most favorable light possible, carefully omitting information that doesn’t support their case. Caveat Emptor.

Media Selling Points

When media sales reps call on  potential advertisers, they  bring a  sales pitch– written, verbal or multi-media. However, media sales reps actually have only three basic arguments to pitch: audience, cost and impact.  A rep may try to convince you that their audience is perfect– in size, demographics, growth trends, etc. Or, they might pitch their cost efficiency, e.g., more audience per dollar.  Or, they might try to convince you that their medium is more impactful than competitive media (e.g., generates more sales, more credibility, etc.) Reps may point to a competitor’s alleged success in the medium (audience, cost or impact?)

Media Buying

As a buyer of advertising media you will examine not one but all of the reasonable alternatives in order to identify the ones which best meet your objectives, e.g., audience profile, impactful in communicating with target, and are  most cost effective, e.g., ROI = Cost/Audience x Impact.)  Ideally, you will make a side by side comparison of media alternatives on which to compare buying decisions for specific media vehicles.

Negotiations

Rate cards are a myth in the 21^st century. Regardless of what is printed on the rate card, almost all media buys are negotiable, including price, inventory offered, timing/scheduling, positioning of ads within the medium, audience or results guarantees, value added elements such as merchandising to trade or dealers, promotions, use of on air talent, etc. It is therefore very important that the buyer have a win-win negotiating strategy firmly in mind prior to beginning a negotiation.

Key to Success: Education

Like most things where the stakes and risks are high, planning and buying advertising media requires that buyers really know what they are doing.  For those without experience there is a new college textbook, Media Planning & Buying in the 21^st Century (2^nd edition) which can help bring readers up to speed. For information, see: www.21stCenturyMediaPlanning.com.

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