Learning by analogy by Seth Godin
November 17, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
Learning by analogy
By Seth Godin
Some people are way better at this than others.
The other day, I was talking to someone about a complex and specialized issue. It’s quite possible that this was the first and only time in the history of the world that this precise set of circumstances had ever occurred. He said, “do you have an example of how this has worked before for you?”
I was puzzled. I mean, not only hadn’t I ever had this precise problem, but no one in the world had.
It’s like the left-handed chiropractor in Berkeley wondering how he can use new technologies and marketing techniques wondering why there aren’t more case studies about left-handed chiropractors in Berkeley.
Sure, the industries change, the goods/service ratio changes, regulation changes, names change. Doesn’t matter. It’s all the same. People are people, and basic needs and wants don’t vary so much.
Put aside your need for a step-by-step manual and instead realize that analogies are your best friend. By the time there is a case study in your specific industry, it’s going to be way too late for you to catch up.
Goal Setting is About Adding Resources
November 11, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
The process of goal setting is not about creating the plan, it is about the planning process. The importance of the process is not just in outlining the details of how you’ll reach your goal. It is also about discovering what resources you’ll need to get there and making sure you have access to them. This article shows how to put the resources back into your planning process.
When using a goal setting process you’ll discover that there are resources you don’t have access to that you need to reach your goal. You may not think you have the time, money, energy, passion, or skills to do what it takes to reach your goal. If you do not have access to all five of these resources you are much less likely to reach your goals and it is likely to be an up-hill battle. When you have access to all of these resources there is literally nothing stopping you from reaching your goals. Let’s look at several ways to gain access to these resources.
The most difficult, but still do-able, method is to create new resources. Most people assume this is the only way to increase your resourcefulness and they get stuck. You might go back to school to learn new skills or work more hours to earn the money needed. This almost always involves directly trading one resource for another. The danger is, for example, trading all your time for more money and not having enough time to work on your goals.
The easiest way to get any of these five resources is by reclaiming it. You probably already have the energy and time but they are allocated for other uses or possibly being wasted. By eliminating some activity that is using your time and/or energy you can free the resources needed for reaching your goals. Television is one of the main culprits for stealing both time and energy. Is it worth skipping a few hours of entertainment to reach your goals and have your life changed forever?
Often the best way to gain access to these resources is by borrowing from other people. This is not limited to just money, you can also borrow other people’s time, energy, and skills by employing them to work towards your goals. You might even find that partnering with someone who has more passion for this goal will be enough to get where you need to be.
Time, money, energy, skills, and passion are the most often needed resources for reaching goals. By create them, rediscovering them, or borrowing them you can get to your outcome more quickly and easily.
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Visit http://SixStepsForChange.com for more on goal setting and more importantly, goal getting and find out how Native American wisdom, good business sense, and NLP are helping more people create the life of their dreams. |
Now You Can Have a Great Call Center For Your Business
November 2, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
This article is for business owners considering a using a call center to help augment sales. Call centers are a great source of revenue. Because of the recession, call center prices are lower and more businesses are able to use them. Call centers can complete sales or takes leads that someone else in the office can follow up on. If your business generates calls 24 hours a day, you do not have to add or supervise new employees.
Call centers used to be out of reach for many small business. With the recession there is new opportunity to negotiate the cost of using a call center. You can also negotiate the length of contract, in order to you can be sure they are doing a good job for you. There are agencies off-shore and on American soil that are ready to service. The Centers can be used for sales, customer service or technical support. Saving on travel cost of employees and even having employees. By using analysis reports, the call centers can give you information to keep the sales on track. By looking at sales conversion rates, you can make the changes you need to increase your profits.
Some people have even set up good call centers from home. Because software is cheaper, all that is needed is a phone connection a good computer and Skype. The centers can be small and efficient. The whole point of a small business using the call center is to avoid having new employees. Smaller centers get business by contacting you if they see customer complaints.
By getting a call center proposal, you will have a clear understanding of what you will get during your project. You will also want to know the call volume they can handle and the process time. There are usually some fixed costs that go with using the call center. Those should be clearly explained in the proposal you receive. Call Centers are a great investment for small business.
