Should You Spread Your Brand?

his article is for those who are interested in branding and are unfamiliar with the laws of branding. Branding your business is not difficulty does take some thought and the creation of a branding plan. By creating your brand purposefully, you will get the most out of it. This will create more sales and make marketing dollars work harder.

There are laws to marketing. Most small business owners are only looking at a logo. They do not take into consideration all the laws and everything they could do to create a strong brand. Out of all the things a business owner has to do, branding is one of the most simple things to do. The Law of extension says it may be a mistake to add your product name to all kinds of products. Many mistake extension for borrowing credibility from another product and placing it on a new product. It works well for people. Not so great for products and services. It only confused the general public. They simply are not paying close enough attention to be able to distinguish exactly what is going on with your products.

The original product suffers from brand dilution.

The inconsistency of the extension will change the relationship of the buyer with the original product. At the least, the product will seem irrelevant to the market. By creating a unique experience for your buyers, you stand out in the market. The experience will create the image you need. To do brand extension properly, answer these questions:

Have you identified a profitable business model in order to compete in this new category?
What type of competitive response will come from you entering this new market?
How big is this new category you want to enter?

With the answers to these questions and the proper research data, you can pull off a brand extension successfully.

Easiest Places for PR Stunts

By Dr. Letitia Wright, D.C.
Copyright 2009

This article is for people who want to do publicity stunts and need some clear direction on how to get started. PR Stunts have been used successfully for marketing over the years and will continue to be used. The public never seems to get tired of them.

There are lots of places a PR stunt can work quickly and easily for you. This article will outline where and why it works and gives you a few places it does not work.
? Twitter- this website is constantly hit with rumors of who died, what free software is available and what happened. It?s like the Wild West. Some of it is true; a lot of it is not. Get a following and get people to retweet or repost your rumor and watch the trend to see if goes to the top of the list. People often retweet without thinking and a rumor can grow like wildfire there.
? Your Own Website- PR stunts that involve your website will bring you a lot of traffic. You can also grow your list because people are interested in what is going on.
? TMZ- if you can involve someone famous and be a resource to TMZ, your PR stunt can be blasted over the web and television. They are a rumor machine which constantly needs to be fed.

Who you don?t want involved in your PR Stunt: Police, Fire department and Medical personnel. Why? Because misuse of resources can cost you money and in many places is illegal. For example, in some camping places, if you have to be rescued from a hike because you did not pay attention to signs, you will be charged a fee for that. Getting ?lost? and calling for rescue is a quick way to get into the media and get sympathy. Authorities are starting to suspect some people of doing just that.

Study successful publicity stunts and get some ideas that work and are safe.

Rules For Publicity Stunts

This article is for people contemplating publicity stunts. In light of current news events with publicity stunts going wrong, this article is to inform those who engage in publicity stunts on how to make them work to their own benefit.

Publicity stunts have been around since Barnum. He was very good at making them work not only for his own benefit, but to also make them fun for those who observe them. The days of having fun with publicity stunts are slowly coming to an end as the blunders become costly and even endanger the life of others. Here are a few mistakes to avoid when putting on a publicity stunt.

Everyone must be on board: When little Falcon announced that they did the balloon stunt for
TV while on a national TV show he spilled the beans. When the entire country was concerned for his safety, people were outraged to find he was never in danger. They were even more outraged to know that county resources were wasted looking for a child who was sitting safely at home. All parties must be on board with a a publicity stunt and know what to say and what not to see. You can see why stunts rarely involve children, you can never really predict what they will say. If your stunt results in the world hating you, you failed.

If it works , do it again. The Pilsbury bake off was intentded as a one time event, but when they saw how much participation they got, they repeated the event. The event resulted in an increase in sales.

Go big or stay home: Taco Bell placed ads saying they had bought the Liberty Bell in an effort to help the country’s deficit. They said it would still be accessible to the public and they were happy to help out. People were confused because all the media outlets carried the story. Their revenue went up by half a million dollars and by more the next day.

Think about the implications: When adult swim did a hunt with Aqua Teen Hunger Force, they scared people. In New York it began to look like a bomb scare. Always consider the impact of the community the stunt is held in.

« Previous Page — Next Page »