Why You Should Participate in Trade Show
Before I talk about how to have a great trade show event, let’s talk about why you would participate in a trade show in the first place. When you exhibit at a trade you, you are getting in front of a large number prospects and customers in a short period of time. You can create a wonderful first impression when you show and demonstrate your products or services. Trade shows are an important part of product purchasing information for 91% of customers, as sited by Simmons Market Research Bureau in a recent study. A typical trade show will have 5,000 – 10,000 attendees. You would have 200 or more visitors in one day. In most cases you would not be able to make that many sales calls in a day. It also opens the door for future communications with the prospects. This is why many companies continue to do it over and over again. Your competition sees this as a chance to garner your prospects and even get your current customers to switch to them.a href="http://wrightplacetv.com/good-impression-trade-show/#more-11598" class="more-link">Read more
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