Measure These Five Online Marketing Metrics To Track Your Business Success

Measure These Five Online Marketing Metrics To Track Your Business Success

What gets measured gets improved.  Ever heard these words before?  Well they are as true now as they ever were, especially in regards to online marketing.  Many business owners have now begun to market their businesses online but are having a hard time quantifying the ROI.  Are your ad campaigns working, is social media marketing paying off, can you notice an increase in sales due to traffic on your website?  These are all valuable questions to have answered so you can properly manage your businesses budgets.

Luckily there are some solid metrics and tools that can help you achieve quantification.  Keep reading for our top ten metrics you need to be measuring to monitor your businesses success.

  1. 1.) Total traffic to your website

Your online presence is defined by your website so it only makes sense that tracking the total visits your site receives.  This number goes up and your business is becoming more popular.  This is a “big picture” kind of way to tell if your marketing efforts are working out.

  1. 2.) New sessions

This metric can be found via Google Analytics and displays how many of your total visits are new sessions.  This metric is important because it shed slight on how well your website attracts repeat visitors.  Basically, it helps to define how relevant your customers find your website.

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  1. 3.) Channel Specific Traffic data

This can also be found via your Google Analytics account under the “Acquisition” section.  This is most handy if you are running a full-on marketing campaign that includes paid, referral and social media aspects.  This metric tracks the breakdown of your traffic based on how your visitors found your website.  Did they come through paid advertising (PPC), from social media pages, referrals or did they find your site through an online search.

  1. 4.) Bounce Rate

Perhaps the most important metric to track in order to tell how effective your website is at delivering the information your audience is looking for.  If the bounce rate is high then you know that people are not impressed with your site and leave soon after arriving.  If your bounce rate is low then you know your content is valuable.  Either way, watching the bounce rate metric allows you to judge future efforts effects and create a website that people want to visit.

  1. 5.) Conversion Rate

This metric measures your sales success once you’ve attracted your audience.  This is where you get to see if your online marketing efforts are translating into sales dollars.  If your numbers are low then you know that your sales funnel is flawed somewhere, be it bad design, follow-up problems or if your sales team needs some work.  Divide your total sales by total traffic to get a rough ratio of how effective your efforts are.

Operating your business online is nota n easy task but with so much of your audience online, it is a requirement to be successful in today’s market landscape.  If you’re looking for help with an online marketing strategy you should talk to the experts at Delta Decisions Inc. who can put you on the right path to online success and business growth.  Visit their website to find out more at

Reduce Business Overhead with CRM Software and Salesforce Apps in 6 Ways

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Reduce Business Overhead with CRM Software and Salesforce Apps in 6 Ways

Stop printing documents and adding comments by hand.  No more file folders either.  That is the way business operated in the past.  We are now in the age of CRM software and Salesforce apps that will take your workflow digital to save you time and costs while improving your business success.

Salesforce apps can enable your business to improve information retrieval, make better decisions, service your customers better, organize your workforce and lower costs while making more money.

Plan your business

Any business manager knows that there aren’t enough hours in the day to get everything done.  Use a Salesforce CRM app to help you schedule tasks and organize your workflow.

Record everything

Maintaining a database of your business practices and happenings is the best way to be able to analyze results in order to make changes or predictions that can aid in planning for the future.  All information that has to do with your business, it’s staff and it’s customers has a place and will be recorded, meaning that you can concentrate on the people and let the software worry about the bookkeeping.

Access from anywhere

A CRM system allows your workforce to connect with the database and each other from any location.  This means that meetings can be forgone, saving time and energy.  Any information about a business or client is readily available to anyone from your company.


Let CRM software put together that spreadsheet or report for you.  Just enter the metrics you need and that’s it.  In today’s workplace everything is results oriented and those need to be proven.  Produce killer reports in no time and keep management informed and happy with your performance.

Customer Information

All the information you need about your customers is stored in one place and is accessible by anyone on your team.  Client birthdays, habits, appointments, contracts, upcoming orders and more are tracked and recorded and available at the touch of a button.  Make your sales pitch more efficient and show your clients that you care about their business.

Mailing Lists

Create in depth mailing lists from the software database in order to hit all your targets with new information or marketing material.

The benefits businesses get from salesforce apps is huge and allows an manner of business to run more efficiently.  Your sales team, your customers and your bank account will thank you.

How to Go From Crowdfunding to the NASDAQ

June 21, 2016 by  
Filed under Featured Articles

Shift Pixy

This comes from an article: First Reg A+, then NASDAQ Listing for ShiftPixy
By JD Alois

ShiftPixy Workers FastTemp staff provider ShiftPixy is hoping to soon trade on the NASDAQ Capital Market under the ticker symbol PIXY but first, they are raising capital under Regulation A+. ShiftPixy has enlisted WR Hambrecht as sole underwriter on a “best effort” basis to raise up to $50 million with a minimum raise of $15 million.

ShiftPixy is a service provider that contracts with business clients in need of part-time staff primarily in the hospitality and restaurant industry. The company is currently operating in Southern California but intends on opening additional physical locations in New York, San Francisco, Chicago, Orlando, Dallas, Las Vegas, Atlanta and Philly (in that order). ShiftPixy currently has over 150 clients and about 3,350 worksite employees.

Let me share why this is significant:

This is a great plan. Many people are just crowdfunding one time with no real vision of how to move forward after that. If all goes well with each step, going to the NASDAQ is the right idea. And you will be able to watch the company progress all along the way. I think there will be a stock exchange for crowdfunded projects in the future but until then, this is a solid plan. I hope it helps you think in longer terms instead of just getting funding that will last you, 6 months or so.

Read the rest of the article here



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