Media Training Basics

Lots of people are marketing themselves by doing more radio, tv, and magazine interviews. Even blog interviews can bring more people to your website if done correctly.

Here is a basic tip sheet on media training:

 

  • Make sure the outlet is something your clients would read, watch and listen to.
  • Have your sound bites together and memorized
  • Have your website practiced so it easily rolls off your tongue
  • Listen to the show or read the column before you go on, so you know what to expect
  • If they take live callers, make sure your biggest fans call in also
  • Know how far to take a controversy
  • Know a little about the person interviewing you and refer to that during the interview
  • Be ready with a free give away to get people to your site
  • Throw in a little education, so that you get asked back

As you can tell, this is NOT enough media training to get you through an interview, it’s just a start. Media training is truly training with feedback!

Wright Place TV Show is booking for the Summer shows!

If you want to be featured, tell us more about you herehttps://wrightplacetv.wufoo.com/forms/rkf4ba01d61rt8/

 

Wright Place BlogTalk Radio Podcast on Creating Wealth


Updated from 2008

From The Wright Place Podcast on Blog Talk Radio

 

This was a testimony that someone emailed to me.

Ann Says: “What an honor to have been part of your program on last – nite! You are doing a great job! I am blessed of God to know you! Blessed that God allowed me to get acquainted with such a jewel.”

 

The $15 Cup of Coffee

First of all I want to commend the coffee shop for being able to sell a $15 cup of coffee. Before you start whining about how that cup of coffee is 3 gallons of gas in Los Angeles, let me just say save your Anti-entrepreneurism for someone who cares.

There some coffee shops selling $15 cups of coffee called Panama Esmeralda Especial Reserve. I  believe in entrepreneurs and I love the ones that beat the odds. They found the formula for success. They found a way to stand out, they offer a luxury item and found the audience for this item. The people who drink this do not mind paying $100 for a half a pound of this rare coffee. If coffee is your passion this is a great way to indulge and splurge and even entertain your friends.

coffee bean
Marketing, Marketing, Marketing!

This is what it’s about people. Finding the people to serve and giving them exactly what they want. They want an exclusive coffee experience. These coffee shops serve it up. It doesn’t cost too much when it’ something you want. What’s the lesson here?

  •       Be different in more ways than just the low price leader, not everyone wants to shop at Wal-Mart    
  • Brag about it, get some publicity on your business going, tell some people!
  • ·         Find your real audience, do not worry about the people who cannot afford what you have, find the real fans, they can always afford it.
  • ·         Give the value the FANS are looking for, forget about your critics.
  • Besides last time I checked, you can’t drive your car on coffee, so who cares how many gallons of gas that cup of coffee equals?

 

What’s your take on this? Is the $15 cup of coffee genius or insanity?

Leave your comment below !

 

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